James Gleason Email & Phone Number

Emeryville, California, United States

San Francisco Bay Area

• Conducted packaging claims survey and analysis to determine purchase drivers and inform packaging redesign
• Designed social media & digital communications strategy to relaunch Three Trees’ outbound growth marketing

Colorado, United States

• Crafted data-backed media and channel recommendations to increase the profitability and consumer appeal of Silk Coconutmilk, including a comprehensive shopper marketing, away-from-home and digital activation strategy
• Directed agency creative development and execution of Silk Coconutmilk’s first TikTok consumer campaign and corresponding click-to-purchase page, which surpassed benchmark CPM and video view-through rates by 10%+

Washington D.C. Metro Area

• Consulted with national food & beverage and CPG brands, including Super Coffee, ROAR Organic and PLNT Burger, to build cohesive brand identities and create content for 20+ product launches across eight product lines
• Created comprehensive social media, e-commerce and digital marketing copy for CPG client’s nationwide rebrand, which grew its e-commerce sales by 82% and digital impressions by 60% vs prior year

Washington D.C. Metro Area

• Drove content marketing for the Sweets & Snacks Expo, the largest U.S. candy & snack trade show, drawing 12,000+ attendees and netting an additional $9M in revenue through registrations
• Supervised an external team of journalists to publish 15+ issues of Candy & Snack TODAY, the leading industry print trade magazine, reaching 13,000 professionals and grossing $500K in revenue annually
• Proposed and served on the association’s diversity, equity and inclusion working group, forming a platform for industry-specific DEI collaboration between leading companies in the confectionery industry

Washington D.C. Metro Area

• Oversaw the creation and execution of all digital content including social media content, web content, blogs, email marketing and distribution for NGLCC and coordinates with NGLCC’s New York affiliate (NGLCCNY) in.
• Envisioned, created and brought comprehensive digital media strategies to life in order to provide clear and consistent messaging to NGLCC’s corporate partners, LGBT Business Enterprises (LGBTBEs), affiliate chambers.
• Developed content series for NGLCC’s website, blog and social media on issues relevant to the LGBT business community and supplier diversity
• Regularly organized external partners, such as designers, photographers, videographers etc., in order to formulate and convey NGLCC’s brand messaging and value proposition

Washington D.C. Metro Area

• Developed and executed Honest Tea's social content and PR strategy, partnering with Honest Tea's internal marketing team, The Coca-Cola Company stakeholders and external agency partners to deliver integrated and.
• Managed proactive and reactive earned media opportunities to maximize exposure, trial, consumer engagement and "brand love" for Honest Tea and its product lines
• Crafted all media- and consumer-facing content including all social copy, press releases, monthly newsletters, blog posts, consumer Q&As, packaging copy and other special projects
• Contributed to social media community management on all social platforms including Facebook, Twitter and Instagram and assisted with the implementation of Honest Tea's social media strategy, reaching 600K+ over all.

Washington D.C. Metro Area

• Pitched a variety of journalists and bloggers to discuss Honest Tea's products, participate in the Honest brand, and promote Honest Tea's unique offerings to the organic and fair trade beverage space
• Wrote copy and develops content for social media, press releases, and promotional mailers
• Engaged with customers via social media and traditional customer outreach to develop the Honest Tea brand and showcase the Honest family of products

Washington D.C. Metro Area

• Analyzed media trends domestically and in East Asia to contribute to the creation of diverse campaigns related to tech policy for multinational clients
• Created a variety of client-facing materials such as: media lists, memos, fact sheets, informational presentations, event materials and various planning documents
• Collaborated with a team of public relations professionals to monitor changing brand perceptions and address potential complications during the execution of various international campaigns

Washington D.C. Metro Area

• Managed VOA Asia’s social media platforms which, under my direction, grew to reach over 200,000 followers, a 500% increase over six months
• Created content and pitched stories on East Asian affairs to be featured on regularly broadcastedEnglish-language international radio programs and related websites
• Coordinated content with anchors and speakers on East Asian affairs to create interviews for daily and weekly radio broadcasts
• Collaborated with the news team to evaluate and improve radio programming targeted towards ayounger, East Asian audience

Washington D.C. Metro Area

• Created and organized a hands-on, intensive supplemental international studies curriculum forcollege freshman in an accelerated honors program
• Engaged in a two week training seminar to cultivate leadership and inclusive team-building skills
• Advised first year college students as a year round live-in academic mentor
• Cooperated with faculty members and outside speakers to enhance student learning opportunities

Master Of Business Administration - Mba

Activities and Societies: ROMBA Fellow; President, Haas Marketing Club; Vice President - Advocacy, Q @ Haas; Vice President - Admissions.

Dual Bachelor'S Degree (B.A), International Studies And Public Relations, Gpa: 3.96

Activities and Societies: Sigma Iota Rho Honor Society

Chinese Language Immersion

I attended the Peking University's China Studies Institute for 8 weeks in the summer of 2014 where I completed an intensive Chinese.