James L.

James L. Email and Phone Number

Marketing Leader │ Growth │ Brand Marketing │ Gaming │ Mobile │ Entertainment │ Direct Response │ Podcast Marketing │ Influencer Marketing │ Creative @ Scopely
3530 Hayden Ave. A, Culver City, CA 90232, us
James L.'s Location
United States, United States
About James L.

I am a creative marketing leader with a proven track record of effective user growth and brand building. I value creativity, big ideas, and diversity. I operate as a: • strategic thinker that targets big picture goals but believes that details matter. • solutions-oriented individual that finds solace in data, creativity, and operational efficiencies. • self-motivated individual that cares about the quality of work I do. I have leadership experience in product marketing, creative, and growth and have demonstrated proficiencies in user acquisition, brand marketing, content production, content strategy and development, managing teams, building a community, and running large global marketing campaigns. Additionally, I’ve developed and implemented operational processes from the ground up, and profitably managed multi-million-dollar budgets.Most recently, I was a marketing executive at Seriously (now a Playtika mobile gaming studio), where I was an effective role contributor to this angel-backed mobile gaming start-up that resulted in a multi-hundred million dollar exit. My core focus and success has been in user acquisition through direct response TV, connected TV, online videos, podcast, influencers, terrestrial/satellite radio, and streaming digital.SPECIALITIES: Mass Media Marketing | Direct Response | Influencer Marketing | Product Marketing | Integrated Marketing | Project Management | Brand Marketing | Marketing Operations | Data Analysis | Content Strategy and Development | Mobile Gaming | Partner Relations | Cross-functional Work

James L.'s Current Company Details
Scopely

Scopely

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Marketing Leader │ Growth │ Brand Marketing │ Gaming │ Mobile │ Entertainment │ Direct Response │ Podcast Marketing │ Influencer Marketing │ Creative
3530 Hayden Ave. A, Culver City, CA 90232, us
Website:
scopely.com
Employees:
201
James L. Work Experience Details
  • Scopely
    Senior Director Of Marketing
    Scopely May 2024 - Present
    Culver City, California, Us
  • Cloud Imperium Games
    Director Of Growth
    Cloud Imperium Games Dec 2022 - May 2024
    Los Angeles, California, Us
  • Seriously Digital Entertainment
    Vp Of Marketing
    Seriously Digital Entertainment Dec 2019 - Sep 2022
    Leads user growth, profitable ROAS, creative, branding and marketing operations.
  • Seriously Digital Entertainment
    Senior Director Of Marketing
    Seriously Digital Entertainment Jan 2018 - Dec 2019
    Managed branding, creative, and offline growth acquisition. Led onboarding of new media channels such as TV, radio, podcast, and influencers.
  • Seriously Digital Entertainment
    Director Of Marketing
    Seriously Digital Entertainment Feb 2016 - Jan 2018
    Early-stage company: Led and managed growth acquisitions, brand, and marketing operations.
  • Maker Studios Inc
    Senior Manager, Branded Entertainment
    Maker Studios Inc Jan 2015 - Feb 2016
    Glendale , Ca, Us
    A Walt Disney company.Led a team of brand integration managers for all gaming brand deals. Managed all aspects of integrated campaigns with influencers and worked cross-functionally with various Disney teams across various Disney franchises. Brand deals ranged from securing talent, creative treatments, video production, securing rights, approval from stakeholders across Disney corporate and Disney franchise leads, timely campaign launches, account management, post campaign analysis.
  • Uproxx Studios (Woven Digital)
    Senior Activation Manager
    Uproxx Studios (Woven Digital) Mar 2014 - Aug 2014
    Culver City, California, Us
    Early stage media company- Sales operations, sales development, and publisher management.
  • Machinima
    Integrated Marketing Manager, International
    Machinima Feb 2012 - Sep 2013
    Burbank, Ca, Us
    Early-stage company: Led branded influencer integration, sales development, and operations across various international markets.
  • Machinima
    Marketing Manager
    Machinima Sep 2011 - Feb 2012
    Burbank, Ca, Us
    Brand & Trade marketing.
  • Machinima
    Creative Partnership Development Manager
    Machinima Nov 2010 - Sep 2011
    Burbank, Ca, Us
    Influencer marketing - Sales development and account management.
  • Ign Entertainment
    Account Executive
    Ign Entertainment Nov 2007 - Dec 2009
    Los Angeles, Us
    Digital media company- Advertising sales across FIM properties such as IGN, Rotten Tomatoes, Askmen, and Myspace. Focus on gaming vertical brands.
  • Ziff Davis
    Advertising Coordinator
    Ziff Davis Feb 2007 - Nov 2007
    New York, New York, Us
    B2B media company- Sales coordinator and account management.
  • Konami Digital Entertainment
    Public Relations Assistant
    Konami Digital Entertainment Dec 2006 - Feb 2007
    Chuo-Ku , Tokyo, Jp
    Game Studio Public Relations
  • Wells Fargo
    Customer Relations Officer
    Wells Fargo Jun 2002 - Jul 2006
    San Francisco, California, Us
    Managed operational day-to-day activities as well as sales pipeline of various product opportunities within the commercial sector of banking.

James L. Skills

Youtube Marketing Strategy Digital Marketing Marketing Communications Online Advertising Youtube Monitization Technically Savvy Account Management Deadline Driven Project Management Interactive Marketing Trends Roi Strategies Roi Management Social Media Marketing Youtube Marketing New Media Expertise Promotional Content Advertising Solutions Sales Development International Monetization Strategy Sales Management Advertising Public Relations Entertainment Marketing Sponsorship Integrated Marketing Strategic Partnerships Digital Media Digital Strategy New Media Social Media Online Marketing Mobile Marketing Management Business Development Customer Relationship Management Content Strategy Gaming Mobile Games Brand Management Data Analysis Digital Engagement Brand Strategy

James L. Education Details

  • Uc Irvine
    Uc Irvine
    Cognitive Psychology & Business Management
  • Uc Berkeley Extension
    Uc Berkeley Extension
    Data Science

Frequently Asked Questions about James L.

What company does James L. work for?

James L. works for Scopely

What is James L.'s role at the current company?

James L.'s current role is Marketing Leader │ Growth │ Brand Marketing │ Gaming │ Mobile │ Entertainment │ Direct Response │ Podcast Marketing │ Influencer Marketing │ Creative.

What is James L.'s email address?

James L.'s email address is ja****@****sly.com

What is James L.'s direct phone number?

James L.'s direct phone number is +131047*****

What schools did James L. attend?

James L. attended Uc Irvine, Uc Berkeley Extension.

What are some of James L.'s interests?

James L. has interest in Social Services, Politics, Environment, Science And Technology, Animal Welfare, Arts And Culture.

What skills is James L. known for?

James L. has skills like Youtube, Marketing Strategy, Digital Marketing, Marketing Communications, Online Advertising, Youtube Monitization, Technically Savvy, Account Management, Deadline Driven, Project Management, Interactive Marketing Trends, Roi Strategies.

Who are James L.'s colleagues?

James L.'s colleagues are Oleksandra Baranova, Marylena Leblanc, Jefferson Guimaraes, Joshua Lee, Brinda Krishnan, Pablo Rodríguez Valero, Candyse Frazier.

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