James Anderson Email and Phone Number

Digital Strategy, Product and Brand Development / Product Marketing and Software Design.Key Clients: Cummins Digital Product Development, Novant Health Web Design, Graphic Packaging International Information Architecture and Content Strategy, OFI Content Strategy.

I led a 65+ person team responsible for Research/ Insights, UX Strategy, and Product/ Content Design. This included building and maintaining our UI Design System - SPARK. In addition, I was a member of our digital Product Strategy Lead Team, reported to our CEO, and set product design and development strategy and goals. I managed the ideas, execution, and delivery of our core strategic digital experiences.

Edelman is the world’s largest communications marketing firm, with more than 5,000 employees in 65 cities, as well as affiliates in more than 35 cities. Edelman is undergoing a creative transformation to build an agency for the future, focusing on cutting edge digital strategy and integrated marketing to augment its powerful suite of communications services.I led integrated work (social / digital / broadcast / film / print / experiential et al) for multiple brands, using the combined power of paid and earned media in a world where consumer trust and earning attention are table stakes. This has resulted in a few awards and millions in new business. Clients include: Humana, Nuveen, SC Johnson, Eli Lilly, NFHS, Principal Financial, and Olive Garden

Functioned as CCO, Head of Creative and Experience Design at Enlighten, one of the nation’s original interactive consulting and design firms. Achievements include a strategic and content marketing plan for the Henry Ford, winning the brand and content strategy assignment for Johnson & Johnson’s Wellness & Prevention unit, partnering to develop a ground breaking product and positioning for AAA Life Insurance, and leading the team that redesigned the Jimmy John’s web and mobile experience.Clients include: Johnson & Johnson, Hunter Douglas, Kao Brands (John Frieda, Jergens, Curel, Biore, and Ban), Janus Funds, Masco Corporation, illy caffe, Fruit20, and Giant EagleFounded in 1983, Enlighten excelled as an independent digital marketing agency serving an eclectic roster of consumer brands in the CPG, financial services, homes/home goods, media/entertainment, and luxury retail segments. It has been acquired and is now Perficient Digital.Primary services include strategic brand planning, website design and development, content management systems, RIAs, online and rich media advertising, search engine marketing, CRM and email marketing, social media, and online marketing performance measurement / data analytics.

Clients: I was the digital creative director for the Kellogg's, ISPA, P&G productions, and Diageo (Captain Morgan, thebar.com) accounts. In the case of thebar.com, I was not only the digital creative director, I led the digital product development as well as brand creative in all forms of media including retail, on-premise, print and tv.Other work: U.S. Army, Fiat, Aerobed, WWF Earth Hour, McDonalds, P&G, Coca-Cola When Arc transitioned from a discipline based teams into an account based structure, I was asked to be the operational lead of digital creative, reporting directly to the CCO and the COO. Partnering with the directors of development and project management, we were responsible for all the digital work at Arc Worldwide.

I have a background in traditional and digital production / post production. I co-founded the Arc Rich Media Group, one of the first specializing in web specific content creation. I was instrumental in growing that concern from a 4-person group in 2003, to managing a 35-person team by late 2007. We were responsible for all Rich Media content that Arc Worldwide produced during this time frame. Key client work included McDonalds, Hallmark, Cadillac and Blackberry.

Digital focus, key clients included Phillip Morris, U.S. Army, and Disney and Hallmark.