James Tuschner Email & Phone Number

Mount Juliet, Tn, Us

United States

AG Tire Talk Founder Started AG Tire Talk blog from the ground up now acquiring 25K+ users per year, hosting content from 6 Leading Tire Manufacturers: Michelin, Yokohama, BKT, Maxam, and Ascenso.AG Tire Talk content also re-published with partners Modern Tire Dealer, Farm Equipment, No-Till Farmer, Strip-Till Farmer, and Successful Farming.Original Equipment Performance Enhancement ConsultantAutonomous Equipment experience with proven track record of success improving equipment performance, specializing in reducing soil compaction.AG Tire Technology TrainingExperienced AG Tire Trainer with wide breadth of clients ranging from Tire Dealers to National No-Till Conference- content ranging from Fundamentals to Advanced High Technology Selling.

Mount Juliet Tn

Marketing DirectorProvided Strategic direction via comprehensive Marketing Plan predicated on in depth analysis of US Ag Tire, Wheel & Track market distribution channels. Organize CFI core competencies into palatable vision, positioning CFI to exploit aftermarket weaknesses.

Mount Juliet Tn

Director of Business DevelopmentAssessed underperforming Ag Tire US Geography, performed detailed assessment of market, including in depth agricultural study (size of plots, type of crops, specifics of terrain) along with assessment of distribution coupled with product study revealing A SKUs for market plan.Formulated targeted sales strategy complete with specific distribution targets. Responsible for Opening 4 accounts representing 23.8% of 2012, 32.5% of 2013 business.

Brentwood, Tn

Responsible for planning, development, and implementation of Alliance Tire Americas, Inc. marketing strategy for Galaxy, Primex, and Alliance tire brands. Oversee market research, competitive analysis, communication, and public relations activities. Spearhead e-promotion and social media activity to provide template for international usage. Co-wrote 5 Year Strategic Marketing Plan.Developed record breaking Alliance promotion, generating $14M of revenue from one 2010 Spring Dating Program.Pioneered social media program that kept Alliance in touch with over 1 million end users.Formulated first e-newsletter, receiving international accolades and a record breaking 49% open rate.First in company to use you tube video link, driving readers to testimonials.Built dealer distribution list for dissemination of newsletter, new product bulletins, specials, and testimonials.Record breaking free publicity for Alliance, with three articles in ONE Tire Business publication.DistributionDeveloped dealer segmentation strategy complete with implementation specifics to ensure complete market penetration in all geographic areas.ProductOff Highway tire specialist in Farm, Flotation, Forestry, Skid Steer, and Industrial/OTR segments.Developed three lines of Skid Steer tires, complete with nameplates, tread designs, and stampings.Highly skilled at differentiating merchandise from competition to increase margin and elevate brand position. Adept at developing features & benefits that dramatically improve merchandise appeal & quality perception.PriceSimplified order process with price sheet format that automatically calculates units, weight, & container quantities.Made price sheet user friendly with addition of features, benefits, photos, and other pertinent information.

Leavittsburg Oh

Director of Marketing Developed marketing plan and overall business strategy. Conducted new product development, positioning and market research. Formulated sales promotion campaigns and dictated all pricing. Developed new revenue streams and forged new manufacturer alliances. Developed new direct shipment program that delivered $3M of revenue in first year of inception.Formed new strategic manufacturing alliance in India and China, improving gross profit on Denman brand outsourced merchandise by 14%.Overhauled pricing program, reducing special price discounts from 10,000 to 400.Dramatically improved brand position and revamped company image, changing company colors, slogan, and all promotional materials. Overhauled Marketing Program, focusing customer on broad line sales growth while de-emphasizing price.Product DevelopmentSingle handedly developed two original Modified Light Truck Radial lines and Modified Light Truck Bias line complete with tread flats.Collaborated with senior management to develop 2 new Industrial and Skid Steer offerings delivering $4.8M.Developed Bias R1 line that delivered $1M of revenue in first year of inception.PriceDevelop pricing programs for all dealers and original equipment manufacturers while at the same time fielding all competitive price requests from sales staff. Dictate price increase timing and percentage increase by line. Dramatically simplified pricing program, virtually eliminating the need for special price discounts.PromotionRevamped corporate image to reflect rekindled drive to supply market leading high quality merchandise, conveyed by writing a new mission statement and redesigning all marketing communications. Developed “America Works on Denman” slogan, conveying to customer not only our core work tire competency, but also the fact that we manufacture in the U.S. and are American owned.

Kansas City Mo

Mid-Western Regional Sales & Marketing Manager Recruited initially to manage sales and marketing performance of the Denman brand portfolio for a 9-state region; broadened reach to oversee 17 states with an annual revenue take representing 19.2% of total Denman brand business. Outpaced peers achieving distinction of the only region in company to consistently have best performance. Best 2005 region performance, increasing sales 24.9% while improving gross profit by 4.0%.Best 2004 gross margin from sales increase: 29.3% improvement while other regions averaged a decline of 5.3%.Best 2003 market performance; exceeded 2003 sales growth objective while maintaining the highest gross profit.Best 2002 sales performance relative to sales objective 9 out of 12 months. Generated companywide top sales growth first two years on job: 10.1% increase in 2001 and 15.1% increase in 2000.