We impliment the change management protocols that help mid and enterprise-sized B to B businesses lay the foundation for successful demand generation and account-based marketing. Getting the organization right, establishing interlock between demand generation, product marketing and Sales as well as establishing the right processes to deliver useful leads is key. Having the appropriate marketing technologies in place fuels success and the right measurement strategies and technologies empower tactical optimization and organizational buy-in from peers and the C-suite. With global client-side high-tech leadership and consulting roles at companies such as SAP, FedEx, Pitney Bowes and Raritan computer and Merkle, we can help your company deliver lead optimization success with regard to Site Personalization, Omni-channel Touch, Journey Alignment to Personae, CRM Marketing Automation, Predictive Analytics and Intent-based Targeting.I can be reached at 914 419 8830 … vanderputtens@gmail.com