Part of the Agile, Regional, and Marketing Excellence team that:1. Served as the lead for new product developments that will serve as the company's entry points in new categories2. Was the main contact for Regional Businesses3. Organized internal trainings to upskill the different marketing squads & employees

Main responsibilities1. Assist Brand associates in creating marketing plans for the different business units2. Closely monitor and analyze sales forecasts and targets to provide recommendations to the Brand Marketing Head3. Directly supervise a set of Brand Associates in planning and executing of their marketing plans/programs4. Coordinate product management projects with shared services and third party resources toachieve results (product development, product planning… Show more Main responsibilities1. Assist Brand associates in creating marketing plans for the different business units2. Closely monitor and analyze sales forecasts and targets to provide recommendations to the Brand Marketing Head3. Directly supervise a set of Brand Associates in planning and executing of their marketing plans/programs4. Coordinate product management projects with shared services and third party resources toachieve results (product development, product planning, promotions, sales, marketresearch and other agencies)5. Create programs for the different business units to achieve its overall goals with the support of the Brand Marketing Head and Brand Associates Show less

Project lead for numerous marketing activities for SaladStop! in Vietnam and Mondial Direct in the Philippines.SaladStop!- Worked with the company's Vietnam team to launch the brand in the country- Helped localize brand content and activities by partnering with various agencies and organizations to increase customer awareness & interest towards the brand- Implemented content and marketing plans to achieve the brand's objectives- Manages the marketing… Show more Project lead for numerous marketing activities for SaladStop! in Vietnam and Mondial Direct in the Philippines.SaladStop!- Worked with the company's Vietnam team to launch the brand in the country- Helped localize brand content and activities by partnering with various agencies and organizations to increase customer awareness & interest towards the brand- Implemented content and marketing plans to achieve the brand's objectives- Manages the marketing budgetMondial Direct- Collaborated with the Operations Team to set-up the brand's e-commerce site- Led various marketing campaigns (online & offline) to meet the brand's objectives- Manages the marketing budget Show less

Project lead for numerous content-related requirements of the company and its subsidiaries

- Reached out to numerous potential client partners to pitch blog posts to help raise the client's domain rank- Wrote numerous articles highlighting client's products while incorporating SEO strategy to the final output

Managed numerous social media accounts of different F&B brands- Created social media content calendars to push product highlights, brand events, and in-store promotions- Recommended & implemented social media advertising strategies for different types of content- Prepared social media campaign reports and provided recommendations & analysis to improve implementation of upcoming campaigns

Lead for numerous brand marketing initiatives of the performance category (hiking, trail running, and other outdoor activities)- Collaborated with brand partners to further establish its presence in different markets- Planned and implemented various 360-degree product campaigns (advertising, digital, and in-store activities among others)- Spearheaded the set-up of the brand's local website & Lazada shop- Coordinated with multiple departments within the company to execute… Show more Lead for numerous brand marketing initiatives of the performance category (hiking, trail running, and other outdoor activities)- Collaborated with brand partners to further establish its presence in different markets- Planned and implemented various 360-degree product campaigns (advertising, digital, and in-store activities among others)- Spearheaded the set-up of the brand's local website & Lazada shop- Coordinated with multiple departments within the company to execute different initiatives- Built relationships and increased rapport of the brand with different media outlets and personalities- Managed the marketing budget to allocate funds for ATL, BTL, and Partnerships among other channels Show less