James Barber Mcim Email & Phone Number

Responsible for the smooth running, ongoing development and promotion of a highly complex 3 x multi-store B2C & B2B Magento 2 installation. Reporting to the Marketing Manager I work cross functionally within a team of five, alongside external agencies.► Development of websites using Agile project management/software development methodology via JIRA Software sprints with an award-winning Magento 2 development agency.► Raise bugs of varying severity internally via Trello and externally using JIRA Service Desk, ensuring these are correctly managed/prioritised on a regular basis.► Requirements gathering, UAT and QA - always anticipating and thinking ahead, I help to ensure the implementation of robust solutions that are both client & customer friendly.► Work closely with IT department and award-winning web hosting provider to maintain integration of internal ERP and wider web based infrastructure.► Optimise website performance, merchandising of product - titles, images, copy, product relations, search etc. and implementation of promotions.► Utilise HotJar for monitoring customer journey, collecting feedback via surveys, early identification of issues and ultimately improving website UX.► Configuration of various Magento modules by major providers such as Adobe, Amasty and Anowave to facilitate crucial operations such as shipping rules and increase sales through product relations.► Analysis and reporting as and when required, use of a wide range of industry standard tools such as Google Analytics and New Relic.► Support and help to deliver overall eCommerce strategy.✔ Upgraded CIM membership from Associate (ACIM) to Member (MCIM) in recognition of my many years marketing experience at a senior level.

Dealt with all aspects of operations. Achieved bronze & silver eBay PowerSeller and Top-Rated Seller status with over 15,000 feedback. Received an Enterprise Development Award after successfully delivering a 'Dragons Den' style presentation to a panel of local business leaders.

Altham, England, Gb

Promoted to this newly created position with increased responsibility. Reporting to the Group Sales Director the role tied together all of my previous experience at Olympic Fixings and I was responsible for digital sales and marketing in its entirety.► Successfully developed and executed strategic marketing campaigns targeting varied customer segments across numerous touch points.► Devised creative briefs for use by the design agency to produce marketing collateral in both digital and printed mediums.► Reporting on marketing campaign KPIs with continual analysis and refinement of tactics for use in future campaign development, maximising success.► Contributed to establishing and monitoring of a marketing budget► Carried out marketing activities related to events held by both customers and industry bodies.✔ Pivotal in one of the most successful new product launches in the history of the company. External offer of new role, eCommerce Manager after 6 months.

Altham, England, Gb

Sideways move into a sales role as a result of changing business requirements during the Coronavirus (COVID-19) pandemic. Reporting to the Group Sales Director I was tasked with generating and driving substantial digital sales growth.► Heavily reconfigured Vecta CRM with bespoke dashboards, tasks, alerts, data lookups & trained several new users.► Managed a crucial, 5 figure ERP & web development from planning to testing - delivered flawlessly and on time.► Helped to further build & maintain a segmented database of 6,500+ trading & prospective merchant email addresses.► Creation of regular and complex ad-hoc sales analysis reports for both group and regional sales colleagues.► Creation of ad-hoc bespoke marketing collateral for both group and regional sales colleagues.► Began to manage, develop & nurture nurture digital sales partnerships with third parties of varying sizes.► Videography, creating and editing videos of new products to generate awareness.► Increased online orders from 25% to 32% and online sales from 30% to 36%.► Provide IT hardware & software support to the business as and when required & manage external IT provider cases.✔ Promoted to Group Digital Sales & Marketing Manager after 12 months.

Altham, England, Gb

Promoted to this newly created position with increased responsibility. Reporting to the Managing Director I began to work on and research a number of new Olympic and private label products and exciting merchandising initiatives.► Produced the 2020 catalogue which received a full revamp with 86 new products, regrouped products & colour coded sections, new sections facilitating merchant support, updated imagery and emphasis of the Olympic brand which was extremely well received internally and by merchants alike.► Helped launch a new private label brand with own microsite and social media channels. Updated and maintained product stockist map & live chat. Helped select a social media partner that received 1.2M views to a viral video. ► Cleared discontinued – dead/obsolete stock through eBay and Amazon accounts I set up from scratch and expertly managed giving perfect metrics and Top-Rated Seller status. Recouped £6.5K cash from a write off product line.► Supported the Group Key Account Manager and Sales Representatives with Vecta CRM favourites allowing easy monitoring of groups, special promotions targeted to existing and new groups, flyers as well as ad-hoc reporting all with strategic objectives in mind both in GB and Ireland.

Altham, England, Gb

► New website build project management, allowing merchants and Sales Representatives to place orders online for the first time, in both GB and Ireland. Quickly handled 25% of orders & 30% of sales, flawlessly.► Maintained website product information and added value through inclusion of all available SDS, TDS and DoP. Had a full backend built consisting of catalogue, page, file and settings saving time and allowing efficient admin.► Investigated available CRMs producing shortlist that would meet desired objectives plus costings. Helped configure, maintain & train Vecta CRM to 40 users on multiple devices which 12 months later was used as a case study.► Set up Mailchimp, building & maintaining a database of 4,000+ merchant email addresses. Regularly sent segmented company/product updates & promotions & flyers. Achieved open rates of 25% - above industry average.► Launched company social media, regularly posting relevant content across all of the channels resulting in a number of measurable customer engagements including the creation of orders.► Product photography, taking images of new products and keeping existing ones up to date.► Proofed traditional printed marketing collateral including the 2019 catalogue where I found a number of mistakes which had not been spotted for years and were subsequently corrected.► Provided KPIs and charts to the company directors on a regular basis which were compiled using the Vecta CRM and used in their board pack. Installed Google Tag Manager and Google Analytics on both old and new websites.► Improved internal communications through the use of email groups. Introduced dual monitor working. Provided regular support both internal and external in everything digital.✔ Promoted to Group Marketing Manager after 12 months - a senior management position. Achieved all original objectives to a high standard within 6-12 months.

Promoted to this newly created position with increased responsibility. Reporting to the company directors, day to day management of large Amazon and eBay accounts & the IT function.► Determined product pricing strategies ensuring marketplace offers remain both competitive and profitable.► Put processes in place to quickly, if not immediately procure product reviews.► Creation of compelling promotions and product variations to further drive sales conversion.► Training and motivation of junior staff with no previous eCommerce or work experience.► Successfully drove sales with a number of Amazon programmes such as Seller-Fulfilled Prime & Business.► Created and fully implemented a strategic plan to minimise Amazon FBA Long Term Storage Fees.► Oversaw creation of extremely attractive product imagery for high value lines.► Researched potential of available stock avoiding poor products and giving confidence to significant expenditure.► Ownership of IT hardware and software solutions procurement, maintained 2 networks with 30+ machines✔ Increased Amazon Year on Year sales turnover by 100% for the second year running and became responsible for two teams with three direct reports.

Returned to help grow the Amazon Marketplace account and assist with configuration of new VOLO order management system. Reporting to the company directors, day to day management of all aspects of Amazon Marketplace with other ad-hoc duties.► Monitored Amazon performance metrics resolving any notifications keeping the account active and healthy.► Optimisation of all aspects of listings to increase visibility and conversion whilst ensuring policy compliance.► Created from scratch numerous high rank listings including a private label consistent #1 in pre-stretched canvas.► Product and competitor research using a wide range of respected and reliable digital tools.► Creation and management of successful Amazon PPC campaigns.► Successfully drove sales with a number of Amazon programmes such as Pan-EU, Small & Light and Dropship.► Nominated VOLO order management software expert - extensively configured including complex shipping rules.► Ownership of IT hardware and software solutions procurement and installation.► Managed an EPOS system promotion modification installed into a live retail environment in a short timescale.✔ Moved to full-time employment, promoted to Marketplaces & IT manager after 12 months. Increased Amazon Year on Year sales turnover by 100% and had a direct report.

Newly created position due to expansion, working within a team of four and reporting to the Operations Manager. Tasked with driving revenue and profit across Amazon EU through competitor analysis, design & implementation of short and long term strategies keeping the company at the cutting edge of Amazon. Liaised both internally and externally.► Researched & devised strategies and tactics to be used across Amazon EU then presented to company directors.► Took full ownership of the day to day account management of the two largest territories - Germany and France.► Oversee the translation process and provide input regarding localization of product.► Regular sales analysis, reporting, forecasting and competitor analysis to increase and protect market share.► Optimisation of all aspects of listings to increase visibility and conversion whilst ensuring policy compliance.► Creation and management of Amazon PPC campaigns ensuring high RoI and low ACoS.► Drew upon my breadth of experience to advise and assist colleagues in other teams whenever possible.► Tested and provided useful, technical and sales related feedback on a number of Time2 products.► Preparation, creation and submission of seasonal Lightning Deals.

Newly created position due to expansion, reporting to the company directors, day to day management of all aspects of sales, marketing, customer service, fulfillment and dispatch, Amazon, eBay, Groupon, Wowcher and Living Social. Became a nominated super user of Linnworks Order Management Software.► Monitored marketplace metrics, categorised defects & resolved performance issues resulting in higher sales volume.► Optimisation of all aspects of listings to increase visibility and conversion whilst ensuring policy compliance.► Product and competitor research using a wide range of respected and reliable digital tools.► Creation and management of successful Amazon PPC campaigns, huge ROI £57 spend £5,159 sales, 1.2% ACoS.► Configured Linnworks from scratch allowing stock management, shipping integrations and bulk product setup.► Wrote and maintained expressions to handle different deal channel requirements, streamlining order processing.► Creation of complex rules utilising several shipping services to reduce cost and maximise profit; a 'mini MetaPack'.► Ownership of IT hardware and software solutions procurement and installation.► Facilitated forecasting and purchase of packaging materials in bulk for huge savings.► Regularly liaised with internal and external stakeholders.✔ Increased company Year on Year sales turnover by 30% and total staff from four to nine. External offer of new role, Amazon EU eCommerce Manager after 12 months

Burnley, Lancashire, Gb

Position had been vacant with on-site & technical SEO neglected for some time. Worked within a team of three reporting to the eCommerce Acquisition Manager. Responsible for implementation, supervision and monitoring across 21 websites spanning brands, territories and languages. Nominated super user of Bold360ai (nanoRep) eCRM. Liaised at highest levels.► Rapidly increased organic traffic and rankings via best practice on-site/technical SEO and error reduction. ► Undertook competitor analysis, proposed website section revamp and new features for SEO, CRO and PPC benefit.► Overachieved KPI reduce high priority SEO related errors by 50% in 12 months; 4 months 85% and 6 months 97%.► Achieved KPI ensure Bold360ai (nanoRep) functional & SEO friendly on all websites; became a case study.► Comprehensive SEO site audits, detailed, ad-hoc reporting on major technical SEO issues and actions in response.► High level keyword research for META titles, descriptions and category tree optimisation.► Leveraged CSS sprite sheets to increase website performance; PhysioRoom.com, -2.5 sec. page load time.► SEO tickets 100% completion rate, created average 80/month tickets for SEO errors and CRO improvements.► Efficient management of outstanding tickets ~50, thorough end-to-end testing and QA of amends as a result.► Creation of team email address and departmental wiki section improving internal communications.► Assisted with Google link removal process after manual penalty received.✔ External offer of new role, eCommerce Sales & Marketing Senior Manager after 6 months.

Burnley, Lancashire, Gb

Worked within a team of nine reporting to the Marketplaces & CSEs Manager. Nominated super user in Back Office CMS, Magento, M2E Pro and ChannelAdvisor. Liaised at all levels both internal and external.► Regularly deputised, dealt with suspension of key Amazon account leading to reinstatement in record time.► Audited, improved, enhanced and maintained merchandising and marketplaces best practice.► Trained and supported several new team members in all aspects of their role.► Weekly reporting on KPIs to senior management.► Put forward daily and weekly eBay deal suggestions.► Set up own Magento installation becoming an expert & raising technical issues confirmed as core bugs.► Implemented filterable attributes and product relations on BestHeating.com AOV +15% and revenue +33%.► Devised a framework, guidelines and improvements for administering product relations within Magento.► Learned and became responsible for Magento URL rewrites and product discontinuation, assisting SEO.► Bulk optimised 28,000 .JPG images across several websites with no loss of quality.► Raised UX and functional issues with software developed in-house or via third parties.► Brought into use Dataflow Profiles & Cron Job for merchandising/reporting automation.► Bulk import/export product data using bespoke CMS and Magento Dataflow Profiles.► Call listened within Pre-Sales department, identifying important improvements for website frontend.✔ Promoted to SEO Executive after 12 months.

Burnley, Lancashire, Gb

Worked within a team of six reporting to the Marketplaces & CSEs Manager. Responsible for all aspects of product administration, merchandising, eBay & Amazon marketplaces. Documented and resolved technical system issues, optimised listing discoverability and conversion through various techniques (increased MVL sales from £325 p/m to circa £4,000 p/m).Devised time saving improvements to daily processes (saving 47-94 working days per year), undertook product research, competitor analysis, presented findings and carried out appropriate actions. Liaised with other departments, freelancers, contractors and software providers. Knowledge of all product groups, in particular Heating, Bathroom and Tools.✔ Received promotion to Senior Marketing Administrator after 12 months.

Waltham, Massachusetts, Us

Newport, Wales, Gb

Newport, Wales, Gb

Cam Diploma, Digital Marketing

Bachelor Of Science, Honours (Bsc Hons), Computing

Diploma Of Higher Education (Diphe), Computer Games Technology

A-Levels (4)

Gcse (10)