James Cox Email & Phone Number

Las Vegas, Nevada, United States

Oversee local store marketing for 200+ franchise partners across the Capriotti’s and Wing Zone brands.Implemented a Local Store Marketing Scorecard to track store performance metrics and identify areas for improvement in marketing and operations.Authored, developed, and trained franchise partners on the “4 Walls, 4 Blocks, 4 Miles” local store marketing playbook to drive consistent, impactful strategies.Developed a 12-week marketing bootcamp to support struggling franchisees in increasing sales through: • 3rd Party Marketplace Optimization • Catering Outreach • Execution of the “4 Walls, 4 Blocks, 4 Miles” marketing planDesigned and launched the “Sandwiches for Success” fundraising program to support community involvement and local store engagement.Created and implemented a new catering outreach program to drive additional revenue opportunities.Managed co-op marketing budgets, collaborating closely with franchise partners for effective allocation.

Las Vegas, Nevada Area

Helped businesses expand their online presence and increase revenue through a comprehensive range of digital marketing strategies, including: • Search Engine Optimization (SEO) • Local Search Marketing • Email Marketing • Social Media Marketing • Pay-Per-Click (PPC) Advertising • YouTube Ads • Display Ads • Facebook Ads • Conversion Rate Optimization (CRO)Here are a few examples of how I’ve helped businesses achieve significant growth: • Redesigned a lead generation funnel, increasing the average cart value from $13.37 to $38.70. • Implemented a local search marketing campaign for a major restaurant on the Las Vegas Strip, resulting in a 76.3% year-over-year growth. • Managed paid search campaigns that delivered a 580% return on ad spend (ROAS). • Developed and executed an organic search campaign that increased traffic to a doctor’s website by 700%, resulting in a $250,000 quarterly revenue increase.

Las Vegas, Nevada, United States

Worked with senior management and restaurant managers to identify areas of potential growth. Implemented paid and organic search campaigns to boost targeted areas of the business.Brunch (Before 11am) – Sales increase of 10.5% year over yearUnlimited Mimosas – 7500% year over year sales increase Vegan Menu – 78% year over year sales increaseCompetitor conquesting – 58x ROAS76% increase in non-branded organic traffic to the website year over year.

Las Vegas, Nevada

Developed and executed a digital-first marketing strategy to increase guest traffic to the restaurant, including setting up Google Analytics and Google Tag Manager to track reservations and phone calls effectively. • Implemented website enhancements that boosted online conversions by 66.21% year-over-year and optimized SEO, resulting in a 58.71% increase in non-branded organic traffic. • Optimized email marketing campaigns for major events such as Oktoberfest, Super Bowl, and New Year’s Eve, leading to sold-out events and daily revenue increases of 50-157% compared to the previous year. • Collaborated with restaurant and group sales teams to launch a new group sales campaign, generating $100K in bookings within the first 60 days.These combined efforts achieved an 8.9% increase in guest count year-over-year.

Las Vegas, Nevada Area

Collaborated with firm partners to drive new case acquisitions through an omni-channel marketing strategy. • Successfully opened more bankruptcy cases in Q2 2018 than in any other quarter over the past three years. • Managed a total marketing budget of $550,000. • Reduced the budget by $165,000 through contract re-negotiations and the elimination of under performing campaigns. • Developed and executed SEO strategies for all four of the firm’s brands. • Achieved a 300% increase in organic growth year-over-year. • Secured multiple #1 rankings in Google for key search terms, including "Chapter 11 Bankruptcy" • Led the redesign of firm websites to improve conversion rates. • Increased conversions by 450% year-over-year.

Las Vegas, Nevada Area

• Collaborated with Restaurant Managers and Area Vice Presidents to gain a deep understanding of customer preferences, business goals, and product offerings across various restaurant concepts and food courts. • Developed comprehensive marketing strategies for 55 locations, representing 18+ concepts, utilizing a mix of print, web, social media, and email marketing channels. • Spearheaded the development and launch of six new brands for the company, overseeing all creative elements including logo design, menus, uniforms, websites, souvenirs, and other collateral materials. • Successfully increased breakfast sales by 22% year-over-year in existing stores. • Created a digital marketing dashboard to track sales and evaluate marketing campaign effectiveness in real time, allowing for immediate optimization of strategies. • Designed and implemented a warehouse ordering platform, eliminating duplicate paperwork and saving over 45 hours of labor per week. • Optimized social media profiles across platforms like Yelp, Urban Spoon, and TripAdvisor, resulting in an additional 40,000 profile views per month. • Achieved an 80% reduction in printing costs, saving over $100,000 annually.