Project M Group (founded in 2016) identifies large genres with passionate and highly engaged enthusiasts, acquires media properties in those areas and builds thriving e-commerce businesses. Project M is the owner of several leading media brands in music and alternative culture including: Alternative Press Magazine, BrooklynVegan, Goldmine Magazine, Metal Edge, Metal Maniacs and Revolver Magazine.

- Client lead across multiple global and domestic engagements (Korea, Europe, USA) with Samsung Electronics.

• Directed multiple domestic teams based in 5 offices across an ever-expanding variety of digital work streams for Rosetta’s largest client, Samsung Electronics America. • Initiated and developed Rosetta's relationship with Samsung’s North American Headquarters.• Oversaw the production, post-production and launch of digital media assets for Samsung Mobile USA’s social media platforms with a combined audience of over 30 million followers.• Performed a 3-month secondment at Samsung’s European Headquarters in the United Kingdom to solidify our growing relationship. (Q3 - Q4 2015)

Served as executive team member enlisted to drive all new business activities and lead strategic expansion at growing pure-play social media agency. Generated leads and managed agency response to incoming RFPs, created marketing materials, mentored junior staff and expanded agency’s network.• Pitched over 20 leading domestic and global brands and achieved $1M in new revenues by winning social media agency-of-record contracts with Louis Vuitton, StriVectin, West Soy, Wet Seal and NJOY.

Established global social media program for General Motors and led new business pitches to capture global social media contracts with Samsung and Gore-Tex. • Spearheaded presentation that won $13M global account with Samsung Electronics. • Drove over $3M in new agency revenues in 2012 through development and management of several pieces of new business with Samsung Electronics America. • Established and directed new global social media team for General Motors, delivering over $1.5M in new revenues for Big Fuel in 2011. Managed creation and launch of Chevrolet brand’s 1st global social media campaign in over 25 nations worldwide.

Served as key company executive, reporting directly to CEO. Played instrumental role in acquiring and growing many of company's major accounts, including Chrysler, De Tomaso and Devon Works. Spearheaded business development with Disney, Cerberus Capital, Focus DIY, HSN, Maxim and RealD.• Contributed $3M in new revenues by creating and delivering pitch that won De Tomaso account. Developed brand strategy, led product launch planning, and orchestrated global reintroduction of De Tomaso luxury automobile brand at Geneva Auto Show.• Captured Devon Works luxury goods account, delivering $1.5M in new revenues. Managed brand identity development and execution of global launch campaign for Devon’s timepieces and oversaw design and realization of client’s iconic Beverly Hills showroom from concept through grand opening.• Led multiple initiatives for Chrysler, including the omni-channel market launch for the Peapod electric vehicle that culminated with appearances on CNBC, the Today Show and CNN, resulting in hundreds of online and print features which greatly increased brand awareness, web traffic and sales inquires.

Promoted rapidly based on performance through positions of increasing responsibility to become #1 performing Senior Zone Manager in the Northeast and a consistent national sales leader. Led product launches, trained and supported an enormous dealer sales force and spearheaded marketing and sales through targeted e-commerce solutions. • Generated $110M in sales revenues and achieved over 100% of annual sales quotas by forging and growing relationships with more than 80 Ford, Lincoln and Mercury dealers during tenure. • Managed all Marketing, Sales and Service activities in multiple NYC Metro area markets.• Worked with NY regional Ford advertising federation to develop and execute targeted multimedia campaigns to increase client revenues and customer retention.

• Assisted with New York Region product planning, sales forecasting, production scheduling and allocation.• Graduated an extensive 6 month marketing, sales and service training program.

• Developed business plan for factory direct vehicle delivery center and visitor center. • Forecasted potential vehicle sales, revenue streams, operating expenses, visitation, etc. • Benchmarked numerous competitors and competitive facilities.

• Created original sales and marketing materials for multimedia start-up company.