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Results-driven marketing professional with 7+ years of experience in media planning, campaign strategy, and performance analysis, now leveraging this expertise to transition into data-focused roles. Skilled in developing and optimizing digital campaigns across multiple platforms to maximize campaign goals and performance targets. Experienced in campaign reporting, analyzing performance metrics, and supporting data-driven strategies. Currently pursuing a Master’s in Business Analytics, with practical knowledge in SQL, Python, optimization modeling, and data visualization, building a strong foundation for roles in business, data, reporting, or marketing analysis. #opentowork
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Media AnalystObi CreativeOmaha, Ne, Us -
Digital Marketing Manager, Team LeadSmith Kroeger Mar 2022 - Dec 2024Omaha, Ne, Us -
Digital Marketing SpecialistSmith Kroeger May 2021 - Feb 2022Omaha, Ne, Us -
Global New Business AssociateFcb Global Jan 2019 - Jul 2020New York, New York, UsWork focused on highly visible projects and global/national initiatives. Responsibilities include:Prospecting Activity - Develops and maintains prospect database - Aids in research process for prospect dossiers - Assist in production of prospecting events Pitch Activity - Leads content/production of RFI/RFP submissions - Works with local offices to support pitch process (content development, project management, production)Production Activity - Works with proofreading, print studio and production studio to support the management of all pitch materials and marketing assets (presentations, collateral, leave-behind materials, boards, videos, etc.)Marketing - Coordinate planning and development of basic agency materials (kits, brochures, newsletters, gifts, etc.) and assist in developing any new or special materials needed for initial new business meetingsGlobal Administration - Initiates and manages effective relationships with local leads on a continuous basis - Prepares reporting for Global and Senior management - Tracks pitch costs throughout process to ensure completion of projects within approved budgets -
Account ExecutiveThe Marketing Arm Feb 2017 - Dec 2018Dallas, Texas, Us- Led TMA Digital Engagement new business activity- Collaborated with Strategy, Creative, Analytics and Account teams to ensure RFP responses and presentations told an effective story with a compelling business case- Managed outside freelancers as needed for larger proposals - Elevated external materials and maintained internal system of marketing initiatives such as: case studies, conferences, awards, subscriptions, and general content calendars -
Insights And Strategy InternSlingshot Jun 2016 - Aug 2016Dallas, Tx, Us -
Marketing And Communications InternSwift May 2015 - Aug 2015La Hulpe, Wallonia, Be
James West Skills
James West Education Details
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Creighton University'S Heider College Of BusinessMaster Of Science Business Analytics -
Creighton University'S Heider College Of BusinessBusiness Analytics -
University Of Missouri-ColumbiaStrategic Communication
Frequently Asked Questions about James West
What company does James West work for?
James West works for Obi Creative
What is James West's role at the current company?
James West's current role is Media Analyst.
What is James West's email address?
James West's email address is ca****@****aol.com
What is James West's direct phone number?
James West's direct phone number is +140232*****
What schools did James West attend?
James West attended Creighton University's Heider College Of Business, Creighton University's Heider College Of Business, University Of Missouri-Columbia.
What skills is James West known for?
James West has skills like Microsoft Office, Time Management, Powerpoint, Social Media, Leadership, Teamwork, Sales, Marketing, Adobe Creative Suite, Marketing Strategy, Editing, Social Skills.
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