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At FIVE Create we have a mission to improve people’s lives. We design and produce industry-changing consumer electronics by utilising circular design strategies, new sustainable materials and our own unique design methodology. A team of positive, committed and highly driven people who strive to be curious, insightful and honest, we make sure that everyone who encounters FIVE is inspired to help make the world a better place.Having spent many years in the design industry, we've seen hundreds of products marketed as ‘sustainable’ that fall short of the promises they make. That’s why we founded FIVE and are committed to the circular design process where premium design products are created with the end of their life in mind. This approach removes many conventional material options, so we find natural alternatives. We have to be inventive and rigorous in our choices and supply chain, but we enjoy rising to that challenge. And we excel at it. Made from renewable and natural materials, our pioneering product, Briiv is the world’s most sustainable air filter and has already won design awards from Gold A’ and Red Dot.A forward-thinking UK OEM, we are one of the growing movement of green design and tech businesses committed to advancing the circular economy and being caretakers of the planet. We are proud to be B Corps, verified by B Lab as a trustworthy company that meets high standards of social and environmental performance, transparency and accountability.As co-founder and managing director, my mission is for FIVE to set the example of how green tech business works, reengineering consumer electronics to give people the choice to make better decisions for the planet. Challenging accepted thinking and disrupting markets, I guide our projects from ideation to reality and drive our commercial strategy. Building on the deep product design, engineering, sourcing and marketing expertise of the three founders, we have built an amazing and talented team in just two years and are going from strength to strength.We offer the most sustainable and circular products in our industry, designed to embrace and embody our core belief that to truly heal the planet we need to learn to work with nature and not simply take from it. Connect with me to find out more and be part of our mission.
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Managing Director And Co-FounderFive CreateLeeds, Gb -
Managing Director / Co-FounderFive Create Aug 2019 - PresentLeeds, United KingdomFounded company to re-engineer consumer goods to be better for people and the environment, manufacturing original ideas from concept and delivering to in-store and online retail outlets. Leads business innovation aspirations through creation of new product concepts alongside steering team to produce and deliver products to end consumers. Delivers profitable high-level strategies for marketing and sales direction. - Won prestigious Red Dot and A‘ Design Gold design awards for Briiv air purifier, the world’s most sustainable air filter made of natural materials. Recognised in Sustainable Products, Projects and Green Design Award Category.- Headed two successful £1M crowdfunding campaigns with the Briiv air purifier and a specialist mechanical screwdriver selling to a global audience of engineers and tool enthusiasts.- Launched six successful products to market in the last two years as part of a range of high-end engineering tools. The Briiv air purifier is available through high-street retailers in the UK, US and Japan.- Built high-performing team from first hire to 14 people in two years. Nurtures development and fosters an inclusive, values-driven environment where every team member is committed to excellence and success. -
Managing Director / Co FounderVanacci Nov 2014 - Jun 2019Leeds, United KingdomMen's fashion brand utilising state-of-the-art technologies to manufacture and create inventive new products that challenge the concept of conventional mainstream fashion. Built company from group up in multi-faceted role. Designed new products, managed online retail store and executed successful marketing campaigns. In addition, guided small team through production and marketing challenges and led and directed the creation of all brand videography and photography.- Launched 13 successful product ranges through crowdfunding, including RFID wallets, Radio Frequency protective key safes, bags, sunglasses, watches and fragrance-enhancing jewellery.- Progressed brand from initial concept to global presence with products sold internationally. Bestsellers include an innovative line of personalised, fragrance-enhancing jewellery.- Explored and exploited the potential of 3D printing and manufacturing offering some of the first commercial products produced with this method.-Built engaging and inclusive company culture that resulted in 100% employee retention over five years. -
Founder / Managing Partner / Product DesignerThat Creative Feb 2011 - Oct 2015Huddersfield, United KingdomAward-winning design agency working with inventors and SMEs to support the design and evolution of new ideas, turning concepts into workable commercial products that sell.From freelance position, grew operation into a full company managing two full-time design engineers and two part-time graphic designers. Pitched for contracts and established strategic partnerships with local chambers of commerce in the UK, as well as being lead designer on projects. - Worked on and delivered over original 300 designs per year.- Designed and delivered manufactured products and marketing/sales collateral for a market-leading trade brand.- Awarded chartered design status by The Chartered Society of Designers based on design output quality and recommendations from clients. -
Director / Co-FounderBmc Innovations Sep 2014 - Sep 2015Newcastle Upon Tyne, United KingdomEarly Career, A subsidiary of the BMC Internet group We were funded for a year to explore new concepts and turn ideas into consumer products that were then licensed to TV shopping channels. -
Design EngineerEncocam Limited Sep 2009 - Jul 2010Huntingdon1 Year placement, Project managing the design and installation of exhibition stands, leading the renovation of existing products, process efficiency improvement, works instructions and product manuals. -
InternDesign Bridge Jul 2009 - Sep 2009London, United KingdomPlacement in the 3D team, working on packaging for new FMCG’s in the concept and research phase. Presenting designs in meetings alongside other designers and strategists. Involved heavily in model making at concept and final proposal stages.
James Whitfield Skills
James Whitfield Education Details
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First Class -
Ernulf Acadamy
Frequently Asked Questions about James Whitfield
What company does James Whitfield work for?
James Whitfield works for Five Create
What is James Whitfield's role at the current company?
James Whitfield's current role is Managing Director and Co-Founder.
What is James Whitfield's email address?
James Whitfield's email address is ja****@****l.co.uk
What is James Whitfield's direct phone number?
James Whitfield's direct phone number is +4479690*****
What schools did James Whitfield attend?
James Whitfield attended The University Of Huddersfield, Ernulf Acadamy.
What are some of James Whitfield's interests?
James Whitfield has interest in Hiking, Painting, New Technology, Climbing.
What skills is James Whitfield known for?
James Whitfield has skills like Product Design, Product Development, Concept Design, Industrial Design, Sketching, Solidworks, Photoshop, Illustrator.
Who are James Whitfield's colleagues?
James Whitfield's colleagues are Serena Nash, Alexandra Dawson.
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James Whitfield
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James Whitfield
United Kingdom
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