I'm James, a photographer, filmmaker, and creative fuelled by a passion for capturing the adventure of the outdoors. I don't just shoot gear and tech – I tell stories. I collaborate with outdoor brands and passionate communities to showcase how their products come alive in the breathtaking landscapes they were built for.

Shooting content / events while working independently or with a small crew. Required to generate the video concept, right through to the final output.

Producing creative, engaging and relevant content for use across site, email and social media for the Wiggle brand.

Responsible for the creation of video content across the 4 brand facia (Cotswold Outdoor, Snow+Rock,Runners Need, Cycle Surgery) within Outdoor & Cycle Concepts. This involved working with the e-commerce and marketing teams to realise a desired concept. It was my role to ensure the process through storyboarding, shooting, editing and finally uploading the content to the cross facia websites was executed to a high standard. Conceptualise digital content for the sites following tight brand guide lines is crucial in maintaining the well respected look and feel.

Responsible for the creation of video content across the 4 brand facia (Cotswold Outdoor, Snow+Rock,Runners Need, Cycle Surgery) within Outdoor & Cycle Concepts. This involved working with the e-commerce and marketing teams to realise a desired concept. It was my role to ensure the process through storyboarding, shooting, editing and finally uploading the content to the cross facia websites was executed to a high standard. Conceptualise digital content for the sites following tight brand guide lines is crucial in maintaining the well respected look and feel.

Responsible for the creation of video content across the 4 brand facia (Cotswold Outdoor, Snow+Rock,Runners Need, Cycle Surgery) within Outdoor & Cycle Concepts. This involved working with the e-commerce and marketing teams to realise a desired concept. It was my role to ensure the process through storyboarding, shooting, editing and finally uploading the content to the cross facia websites was executed to a high standard. Conceptualise digital content for the sites following tight brand guide lines is crucial in maintaining the well respected look and feel.

Filming, directing and editing original video content, managing across the full pre & post-production, from planning & budgeting to creating the brief, developing the script & storyboard, production, editing, sound & graphic design and delivering a final piece of art.Create video stories that capture the brand essence and deliver the desired message to our customers.Co-ordinating and running shoots, with either our internal team or with freelancers

Creating highly effective, original and targeted product content for clothing and equipment, maintaining core brand values and affecting the user's final buying decision. Demonstrating a thorough understanding of the target audience, maintaining the editorial style and ‘tone of voice’ for each brand (Snow+Rock, Cycle Surgery, Runners Need), with the ability to work quickly, accurately and prioritise activities to meet tight deadlines.Working with the Ecommerce Manager to ensure all products have the required level of copy to support the online sales and conversion expectations. Undertake regular checks of featured and best-selling products to ensure copy is comprehensive and sufficient to enable the customer to make an informed decision to purchase with a large knowledge of the outdoor and sports industry.

Liaising closely with the various department management, I was responsible for running print, digital and video campaigns. This also included co-working alongside international industry brands. Working at the forefront of the UK’s wintersport industry it was important to keep ahead of our competition and I believe myself to be a key part of the vast improvements made. I regularly travelled abroad to run our well established product review videos involving directing, shooting, editing and being in front of the camera myself. Running alongside my marketing role I was an assistant hard goods buyer, product tester, specialist ski sales assistant and fully trained workshop technician.

Supporting a well established event company, my responsibilities involved the organisation of the event, as well as working alongside other event companies to allow for a fluid and sleek event. Working with the owner of the company creating new Graphic and video campaigns assisted in the companies recognition.

Work experience internship working alongside industry leaders in animation, graphic design and videography. Being shown the creation of huge international projects such as 28 Days later, BBC adverts, VW web design and a Kanye West album cover first hand as they were being created was a huge insight into my career path.

In this role, I was responsible for the repair and maintenance of bicycles, as well as the sales of parts and accessories. I also provided customer service to customers, answering their questions and helping them find the products they needed.