James Widener, Mba, Mhci

James Widener, Mba, Mhci Email and Phone Number

Product Director, Market Access Marketing - Lung @ Johnson & Johnson Innovative Medicine
Newtown, PA, US
James Widener, Mba, Mhci's Location
Newtown, Pennsylvania, United States, United States
James Widener, Mba, Mhci's Contact Details

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About James Widener, Mba, Mhci

========================EXPERIENCE/EXPERTISE========================As a market access leader in the pharmaceutical industry, I oversee the development of market access strategies across both commercial and government payers, ensuring that payer marketing tactics communicate value to customers and improve market access. In addition, I ensure strong collaboration across functions for maximizing profitability and revenue, ensuring optimal profitable market access. Furthermore, I identify the need for payer market research and synthesizing actionable business critical insights to shape global market access.========================NOTABLE ACCOMPLISHMENTS========================➤ Created business case ($2.5M investment by the company for a $25M ROI) for senior leadership, which outlined how the company could achieve a greater market share through increased evidence and sales force expansion.➤ Renegotiated a companywide contract with a prime data vendor, which resulted in the company saving $2M over 3-years, which was reinvested into the business—received recognition from the Vice President of Market Access on the cost savings. ➤ Established new process for creating an economic and clinical value proposition to support oncology business unit. Process was promoted across the market access organization as the preferred method for creating payer engagement/marketing tools. ➤ Successfully produced an additional $100K in new revenue by investigating clients’ outstanding needs and incorporating additional products and services; managed project pipelines to increase new business opportunities with 85% retention rate.========================CORE COMPETENCIES========================√ Market Access√ Sales & Marketing√ Strategy Planning & Execution√ Strategic Brand Consulting√ Global HEOR Strategy Planning√ Market Research & Consumer Insights√ Market Intelligence√ Payer Analytics√ Pricing & Contracting√ Trade & Distribution√ Staff Training & Development√ Brand Alignment√ Value Communication√ Performance Metrics√ Product Launch

James Widener, Mba, Mhci's Current Company Details
Johnson & Johnson Innovative Medicine

Johnson & Johnson Innovative Medicine

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Product Director, Market Access Marketing - Lung
Newtown, PA, US
Website:
jnj.com
Employees:
100890
James Widener, Mba, Mhci Work Experience Details
  • Johnson & Johnson Innovative Medicine
    Product Director, Market Access Marketing - Lung
    Johnson & Johnson Innovative Medicine
    Newtown, Pa, Us
  • Johnson & Johnson Innovative Medicine
    Product Director, Market Access Marketing - Lung
    Johnson & Johnson Innovative Medicine Jul 2023 - Present
  • Essity
    Director, Market Access & Health Policy - North America
    Essity Apr 2020 - Jul 2023
    Stockholm, Se
    As the Director of Market Access & Health Policy, I lead the development and implementation of market access strategies for Essity’s North American business, including health economic, pricing, contracting, and reimbursement strategies and tactics. In this role, I represent North America in global product lifecycle management decisions. In addition, I motivate and manage 3 managers responsible the seamless execution of all strategies. Furthermore, I partner with key industry and patient advocacy groups to advance patient outcomes.===================SELECT ACHIEVEMENTS===================•Represented company interests serving as a core member of industry alliance that worked on gaining coverage and reimbursement with CMS after the passage of the Lymphedema Treatment Act. •Established value of newly created business unit within a multinational corporation by creating a detailed internal value proposition that educated the company on market access and how it can be utilized to enhance sales.•Implemented process for integrating clinical and economic claims into existing value propositions for Advanced Wound Care products, opening discussions with customer’s senior leadership for preferred protocol placement and outcomes contracts.•Served as a member of global the Market Access & Public Affairs Steering Committee, providing guidance on reimbursement dossier submissions and new product regulatory submissions.
  • Astrazeneca
    Associate Director, Market Access Insights - Renal
    Astrazeneca Aug 2019 - Apr 2020
    Cambridge, Cambridgeshire, Gb
    As the Associate Director of Market Access Strategy, I oversaw all aspects of day-to-day operations for the market access function, including leading the development and implementation of market access strategies and tactics. In this role, I provided support to executive leadership to assist in the decision-making process.===================SELECT ACHIEVEMENTS===================• Generated a product market share increase of 4% year over year by developing and delivering internal education to executive leadership teams on how to approach new patient demographic for renal disease therapy.• Launched 4 new products which saw limited barriers to patient access, resulting in an average market share growth of 3 – 5% per annum. Also, launched outcomes based contracting framework to gain real world evidence for product differentiation.• Recognized by management for developing key customer engagement plan to support new product launches within dialysis organizations. Plan focused on educating senior management and account teams on dialysis organization strategic drivers. • Improved patient outcomes by enhancing post-launch reimbursement support services, creating practice awareness of patient support programs, and developing resources utilized by physicians for patient appeals.• Created new pricing strategy based on patient out of pocket increases by performing primary market research to understand current/future landscape of the payer benefit design to see where co-pay/co-insurance would impact product utilization.• Developed site of care pricing strategy which was based on market access and government policy impact on patient out pocket, customer acquisition costs, and reimbursement impact for product covered on Medical and Pharmacy benefits.
  • Astrazeneca
    Sr. Manager, Market Access Insights - Hematology/Oncology
    Astrazeneca Nov 2014 - Aug 2019
    Cambridge, Cambridgeshire, Gb
    Directs the day to day market access strategies of a multinational pharmaceutical and biopharmaceutical company including implementing cutting-edge tools and initiatives to increase results of products within the marketplace, development of market strategies, and providing executive-level support to C-Suite leaders to assist in the decision-making process. Part of launch team for Calquence and Lumoxiti Key Accomplishments:• Developed and implemented business and operational process improvements that resulted in increased efficiencies, streamlined processes, and a cost savings of $2M in three years through negotiations of a more favorable vendor contract and integration with sister companies.• Created business process and operational process improvements that expedited the project, minimized expenses, and reduced turnaround times for the RFP process from six months to six weeks through a keen focus on operational excellence, customer service, and strategic planning.• Recognized by management for re-vitalizing team initiatives, assisting in the development of the Core Value and Outcomes Team within oncology business unit. Initiative focused on creating differentiated economic value in focusing on clinical differentiation. • Improved working culture within Oncology Business Unit for pre-launch execution, in utilizing 5-year market access landscape forecast focused on management trends within oncology therapeutic area. • Combined industry knowledge and strategic analytics to create a process to educate stakeholders and influence brand strategy. Process was adopted as standard to address external stakeholder concerns to allow for enhanced predictive financial modeling.
  • Tearlab Corporation
    Regional Field Reimbursement Manager- Northeast
    Tearlab Corporation Nov 2013 - Nov 2014
    Temecula, California, Us
    Executed all facets of the reimbursement management process including collaborating with physicians to support value propositions, providing business development strategies, strategic planning and analysis as well as training and development of territory reps.Key Accomplishments:• Achieved 100% of the organizations sales quotas and a 15% increase in new contracts through implementation of customer-centric market strategies, coaching and counseling reps, and reimbursement training to physicians, practice managers, and staff. • Directed the Market Access training and development of new associates and field reps ensuring increased customer satisfaction, increased sales, and ultimately increased profitability for the company.• Partnered with Hospital Systems Chief Medical/Science Officers and Chief Financial Officers to address clinical questions and reimbursement concerns resulting in a 40% increase in testing, representing an increase of approximately $20K per account by demonstrating the value of a formal testing protocol
  • Businessone Technologies
    Account Manager
    Businessone Technologies Nov 2008 - Nov 2013
    Bensalem, Pennsylvania, Us
    Spearheaded the development and implementation of business/account development strategies including client satisfaction, new customer acquisition, marketing solutions, and account management. Key Accomplishments:• Successfully produced an additional $100K in new revenue by investigating clients’ outstanding needs and incorporating additional products and services; managed project pipelines to increase new business opportunities with 85% retention rate.• Optimized customer satisfaction and retention with attentive services for pharmaceutical and biotechnology accounts and prompt resolution of problems or issues.• Introduced and implemented a new specialty therapeutic reporting tool to aid in formulating successful managed market strategies.
  • Sykes Enterprises, Incorporated
    Program Coordinator
    Sykes Enterprises, Incorporated May 2006 - Nov 2008
    Tampa, Florida, Us

James Widener, Mba, Mhci Skills

Pharmaceutical Industry Cross Functional Team Leadership Data Analysis Oncology Healthcare Management Managed Care Market Research Training Business Development Strategic Planning Business Analysis Account Management Sales Operations Business Strategy Consulting Process Improvement Billing Market Access Pharmaceutical Management Team Building Leadership Product Launch Marketing Strategy Specialty Therapeutic Market Access Specialty Therapeutic Market Reimbursement Specialty Pharmacy Brand Strategy Competitive Market Analysis Competitive Marketing Strategies Emerging Trends Identification And Awareness Analysis Healthcare Reimbursement Operations Management Client Services Strategy

James Widener, Mba, Mhci Education Details

  • University Of Pennsylvania School Of Medicine
    University Of Pennsylvania School Of Medicine
    Health/Health Care Administration/Management
  • Thomas Jefferson University
    Thomas Jefferson University
    Applied Health Economics And Outcomes Research
  • Saint Joseph'S University - Erivan K. Haub School Of Business
    Saint Joseph'S University - Erivan K. Haub School Of Business
    Pharmaceutical And Healthcare Marketing
  • Widener University
    Widener University
    History

Frequently Asked Questions about James Widener, Mba, Mhci

What company does James Widener, Mba, Mhci work for?

James Widener, Mba, Mhci works for Johnson & Johnson Innovative Medicine

What is James Widener, Mba, Mhci's role at the current company?

James Widener, Mba, Mhci's current role is Product Director, Market Access Marketing - Lung.

What is James Widener, Mba, Mhci's email address?

James Widener, Mba, Mhci's email address is ja****@****eca.com

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What schools did James Widener, Mba, Mhci attend?

James Widener, Mba, Mhci attended University Of Pennsylvania School Of Medicine, Thomas Jefferson University, Saint Joseph's University - Erivan K. Haub School Of Business, Widener University.

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James Widener, Mba, Mhci has interest in Competitive Powerlifter, Boating, Fishing.

What skills is James Widener, Mba, Mhci known for?

James Widener, Mba, Mhci has skills like Pharmaceutical Industry, Cross Functional Team Leadership, Data Analysis, Oncology, Healthcare, Management, Managed Care, Market Research, Training, Business Development, Strategic Planning, Business Analysis.

Who are James Widener, Mba, Mhci's colleagues?

James Widener, Mba, Mhci's colleagues are Mohammed Adil Ahmed, Freddy Jacobs, Laurence (Lj) Johnson Jr., Judy Ann Groyon, Candy Nie, Francesca Calipa, Bob Lacey.

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