🏁 James Allan 🏁 Email & Phone Number

Manchester Area, United Kingdom

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Manchester, United Kingdom

Getting fast takes practice.One big advantage to experience is you get much quicker. You see patterns and grasp the situation rapidly. Not only that, but human nature hasn't really changed that much - and understanding it is half the battle in marketing.As a freelance strategist, I can help you by the hour, day or however long you need to win a pitch, respond to a client or develop a brief. Perhaps you need a new perspective or an objective viewpoint. Or maybe you just can't see the wood for the trees due to the day to day madness. I've worked across numerous industries and categories and I'm highly adaptable.I especially enjoy working with and inspiring creative people and I'm equally at home with research, digital technology, video scripting, copywriting and presenting big ideas. Check out my recommendations on Linkedin.

Manchester, England, United Kingdom

As a specialist pharma global agency, Havas Lynx employs one of the largest planning teams in Europe. I initially joined as a member of the agency’s internal resource known as The Bank and began with a fascinating project for Roche addressing women’s health inequality, followed by dermatology, rheumatology, and gastroenterology with Abbvie’s novel JAK inhibitor, RINVOQ. I was then asked to lead a team of 5 and work with ViiV on HIV including planning and running a 2-day commercial advisory board with HIV specialists and consultants from all over Europe. Dermatology experience in psoriasis followed with UCB on Bimzelx and in osteoporosis with Evenity.I also worked on multiple pitches covering cardiology diagnostics, advanced wound care, recruitment, and antibiotic resistance. I was a member of the agency’s Strategy Council and became a certified Mental Health First Aider.

Manchester, England, United Kingdom

Covered multiple governmental brand strategy development projects including Network Rail, Department of Transport and NHS Scotland.

Manchester, United Kingdom

Head of Planning for Manchester's Cheetham Bell, the creative agency within Mediacom North, the biggest integrated agency outside London. As a part of the management team my key objective was to help develop distinctive, effective and transformational creative ideas for clients that made them famous. I was instrumental in winning national law firm Slater & Gordon and worked with FMCG brands such as John West - developing a cohesive brand strategy in the UK - and also with Soreen and Dr Oetker.

Leicestershire

Freelance thinking and writing services. I helped a number of businesses including Wolfgang FIlms, to whom I provided brand planning and writing services to help launch their new brand, website and promotional video for their mood film services. See their recommendation below.

Leicesters

I was responsible for the agency's strategic thinking and developing client brands so they were bolder, more relevant, more buy-able, more visible and easier to deal with. This was the ethos of Brave , a unique approach to brand strategy I conceived and developed using principles of behavioural economics. I also authored 'How to be brave and make your thinking more human' an accompanying book that explained the principles at work. My role also included copywriting and video scripting across the portfolio. Clients included CEMEX, Volkswagen, Bridgestone Tyres, Wolseley, Nu Heat, Shackletons, PCMG, Potton, Readsoft and Edgeware TV.

Birmingham, United Kingdom

Offered freelance thinking, planning and creative services including writing, voice acting and workshop facilitation. Worked on projects for Bridgestone, Volkswagen Group, TNT Express and Cemex.

Birmingham, United Kingdom

Worked across agency's portfolio providing planning and strategic direction for accounts including Avis EMEA, Budget EMEA, Bentley Motors, Cott Beverages, CSMA Club, Harley Davidson and Miele.

Birmingham, United Kingdom

Soviet was an independent supplier of thinking. I founded Soviet to help agencies overcome their skills and resource shortages when it comes to brand planning and strategic development. I've since helped several agencies with projects for Volkswagen Group, Bentley Motors and Bridgestone Europe.

Responsible for agency's strategic output across all accounts and growing planning culture in-house. Helped to retain flagship Jaguar Land Rover dealer marketing business for 6 years by transforming planning function and creative development process.Authored a Marketing Society Gold Award for Excellence for TNT Sameday.

Responsible for brand strategy development across agency's existing client base and for new business.

I was the sole planner across the agency's clients and provided strategic direction for Vauxhall Network Q (including authoring a winning IPA Effectiveness Awards paper for the brand's evolution) Britannia Building Society, Fujitsu Europe, Jim Beam Brands and NFU Mutual.