With a degree in engineering and a passion for theatre, I've become a highly experienced creative problem solver, writer and insight specialist - I'm also a great listener. I've spent my career working as a planner and strategist in advertising and marketing agencies of all sizes and flavours. I continually build my understanding of what makes people and businesses tick and how their relationships can become mutually beneficial. I have a particular interest in behavioural economics and semiotics and have written about them on Linkedin - check out my articles.During this time I've worked on and thought about a diverse range of brands, categories and media including Coca Cola, P&G, Jaguar, Land Rover, John West, Soreen, Slater & Gordon, ReadSoft, Edgeware, Cemex, Fujitsu Computers, Avis Europe, Bentley Motors, Hammerson, Aston Martin, Britannia Building Society, Eveden, Volkswagen Group, Bridgestone, STP, Wolseley and Nu Heat.I even launched and ran my own shop for a while - a great way to learn how and why people buy.Specialities and interests: Account planning, brand strategy, idea generation, business problem solving, engineering, communications strategy, creative development, brand development, digital technology, choice architecture, neuroscience, behavioural economics, design development, product development, marketing strategy, workshop facilitation, consumer insight specialist, semiotics, research, discussion group moderation, presentation writing, presenting skills, copy writing, video scripts, theatre, experienced actor, voice over artist. I train in Brazilian jiu jitsu with SBG Bury as much as I can and play guitar, but need to practice more...
Listed skills include Strategic Planning, Marketing Communications, Marketing Strategy, Digital Strategy, and 37 others.