Jim W. Email & Phone Number

Poole, England, United Kingdom

As an autonomous role reporting directly to the managing director, I am responsible for driving marketing efforts for this UK-based manufacturing company. The business specialises in manufacturing large composite structures and mouldings in the marine & defence sectors for international customers.RESPONSIBILITIES• Develop and implement marketing and communications strategies, timelines, and budgets to deliver on the company's business strategy.• Create and launch successful integrated marketing campaigns across various channels, including social media, email marketing, and print advertising.• Oversee the creation of high-quality content, including blog posts, editorials, and case studies, to build brand awareness and drive lead generation.• Manage budgets and allocated resources effectively to maximize ROI and meet financial targets.• Conduct market research and analysis to identify trends and opportunities, while utilising data-driven insights to inform marketing strategies and tactics.• Build strong relationships with internal and external stakeholders, including sales teams, agencies, and media partners.• Monitor and report on campaign performance using metrics such as CTR, conversion rates, and engagement levels, and made data-driven recommendations for optimisation and improvement.ACHIEVEMENTS• Led the successful rebrand of the business, updating all marketing materials and messaging to better align with industry sectors. This resulted in increased brand recognition and improved customer engagement.• Designed and launched the company’s new website, improving the user experience and increasing online visibility. As a result, the company gained higher traffic, improved search engine rankings, and increased lead generation.• Published various articles in local and industry publications, demonstrating my ability to convert consumer insights and technical information into compelling content that positions the company as a thought leader in the field.

Poole, Dorset

SEO:• Keyword analysis• Website optimisation and site analysis (title tags, meta descriptions, h1 tags, etc.)• Creating engaging visual and written content to increase visitor engagement• Link outreach campaigns• Competitor analysis.WEB DESIGN:• Liaising with customers to produce a responsive website specification• Building and developing using Wordpress, Joomla, Magento, or Shopfiy• Using HTML, CSS, Javascript, and PHP knowledge to customise website• Making sure website is maintained and up-to-date with latest industry updates.SOCIAL MEDIA:• Creating and implementing social media strategies• Writing and designing content plans to engage target audience• Community Management.WEB COPYWRITING:• Writing content that is optimised to perform on the web.• Producing content that engages users across varying online formats• Adhering with in-house style guides.DATA ANALYSIS:• Managing Google Analytics to analyse KPIs to drive further improvement of website• Analysing web data and produce monthly reports to client.PAY PER CLICK (PPC):• Management of PPC account (Google and Facebook) within assigned budget• Developing paid search strategies for national and international campaigns• Maximising account ROI & Landing page optimisation• Building and managing relationships with contacts at Google • Generating updates and progress reports for key stakeholders.E-COMMERCE CONSULTANCY:• Ensuring e-commerce best practices are implemented to maximise conversion.EMAIL MARKETING:• Setting up email templates within email marketing platforms such as Mail Chimp, Pure360, & dotMailer• Implementing and executing multiple weekly email marketing campaigns using best practices• Reporting and analysing campaign performance.

Poole, England, United Kingdom

Poole, England, United Kingdom

• Planning and executing marketing strategy for agency & clients• Overseeing and implementing of the marketing strategy• Developing brand strategy• Setting and administering annual marketing budget• Creating and managing a calendar of events such as conferences & thought leadership contributions• Guiding the day-to-day activities of the marketing team• Continually reviewing changes to the market, consumer trends and the activities of competitors• Providing tools and materials to enable the team to function effectively• Managing and refining the agency’s social media presence• Managing and measuring marketing campaign costs• Reporting on the effectiveness of marketing campaigns using pre-determined KPIs• Utilising data for marketing campaigns, interrogating the agency’s databases and external data• Identifying new business opportunities• Conducting market research studies• Negotiating with media agencies and securing agreements on the production of promotional materials

Holton Heath, England, United Kingdom

As an autonomous role reporting directly to the managing director, I am responsible for driving marketing efforts for this UK-based manufacturing company. The business specialises in manufacturing large composite structures and mouldings in the marine & defence sectors for international customers.RESPONSIBILITIES• Developing and implementing marketing strategy & brand• Maintaining the annual marketing budget, and making suggestions for allocation of spend• Co-ordinating all marketing and associated activities• Updating & creation of website content • Managing & optimising company group websites to improve Google ranking• Monthly review & management of YouTube Channel.• Ad hoc addition of video content to the website in line with the website strategy.• Taking photography footage when requested by Project Engineers/Production Managers• Arranging the booking, admin, stand design for exhibitions pre/during/post show• Increasing business exposure in key industry & sector journals• Writing & proof-reading artwork & copy for print & digital communication channels• Carrying out all advertising & press releases• Management & development of all company social media (Facebook & LinkedIn).• Producing e-marketing highlighting Norco projects, people & industry developments• Providing accurate reports & analysis to company management such as web analytics & rankings• Responsible for the annual marketing budget & control of spending.ACHIEVEMENTS• Led the successful rebrand of the business, updating all marketing materials and messaging to better align with industry sectors.• Redesigned and launched a new website, improving user experience and increasing online visibility.• Published various articles in local and industry publications, increasing the company's exposure and thought leadership in the field.• Developed marketing campaigns and initiatives that have been imitated by competitors, demonstrating their effectiveness and influence in the market.

In 2017, I became a committed foster carer with The Adolescent and Children's Trust (TACT). As the UK's leading fostering and adoption charity and voluntary organisation, TACT specialises in offering nurturing foster and adoptive homes to some of the most vulnerable children and young people across the country.

Poole, Dorset

• Managing Google Analytics to analyse KPIs to drive further improvement of eCommerce website• High level site traffic analysis (visits/unique users/page impressions/time on site/bounce rate etc.) • Audience segmentation and profiling• Goal conversion • Digital marketing campaign performance • Digital marketing goal attribution • Fulfilment metrics tracked • Analysing web data and producing monthly reports to business stakeholders • Improving commercial performance of the website through test and learn activities including:- • Continual analysis of goal funnel to identify areas of focus • Planning and delivering multivariate and split testing• Using intelligence gleaned from Analytics to enhance on-site SEO.

Melbourne, Australia

My role at GoKite is very broad and involved management, communications, and coaching.Assistant Manager• Managing a team of 8 instructors and organising their work schedules• Assisting with interviewing, training, and motivating employees• Closing sales with customers (face-to-face, over phone, and via email)• Delivering high level of customer service (in and out of working hours)• Reporting targets and results to the business directorMarketing Officer• Managing and developing content for two company websites (gokite.com.au/ gokiteshop.com.au)• Implementing latest on-page and off-page SEO techniques• Analysing Google Analytics and Webmaster data to identify trends• Reporting campaign performance and suggestions to company director• Managing, optimising, and implementing Pay Per Click campaigns (Google Ad Words/Facebook)• Managing social media communications and advertising campaigns• Implementing email marketing campaigns using Mail Chimp• Creating and editing all graphics using Adobe Photoshop, Illustrator, and InDesign.Instructor• Teaching individuals and groups to kitesurf to the international standard.

Portsmouth, United Kingdom

• Creating and revising publications for company electro-mechanical and electronic equipment• Working to specifications AECMA S1000D and ATA iSpec 2200• Maintaining publications to company standards, templates, and style guides• Reviewing, and approving publications produced by team members for accuracy and consistency• Managing publication releases on web based publications library• Dealing with printing agencies in the production of hard copy publications• Liaising with customers and other departments to any product related queries and requests• Meeting tight deadlines and assisting co-workers to achieve shared goals.

Southampton, United Kingdom

• Integrated testing of electronic aircraft instrumentation.• Fault finding of electronic aircraft instrumentation.• Assembly and disassembly of electronic aircraft instrumentation.• Experienced member of the team.

Southampton, United Kingdom

• Integrated testing of electronic aircraft instrumentation.• Fault finding of electronic aircraft instrumentation.• Assembly and disassembly of electronic aircraft instrumentation.

Ma, Technical Communication

Hnc, Electronic Engineering

Onc, Engineering