Provides coverage of Standardbred (harness) races across North America for traditional web media, including stakes races from Canada and the United States. Edits and formats submitted releases and collateral for publication on websites.

Founded and actively participates in a full-service media agency which provides comprehensive solutions for small businesses and nonprofits, including public relations materials, social media content, writing and editing services, graphic and web design, and multimedia production.Major projects include:• Race Day Media Relations Coordinator, Hambletonian Society (since 2019)Receives news stories from freelance writers concerning major harness racing events (chiefly the Meadowlands Pace, Hambletonian and Breeders Crown). Edits incoming copy for accuracy, syntax, tone, voice and readability, and prepares in accordance with AP style guidelines. Rapidly disseminates publication-ready stories to trade, regional and national news outlets. Writes breaking news bulletins and photo cut lines.• Producer/Commentator, The First MileConceptualized and executed an eight-episode live series of on-location, high-definition streaming broadcasts of horse racing events at training centers in New Jersey in June 2021, reaching an audience of over 14,000 across North America, Europe and Australasia. Coordinated technical personnel, secured sponsors, and determined broadcast infrastructures in conjunction with facility management. Designed and engineered graphic elements, including live display of split times and in-race running order. Served as on-air talent, commentating races and conducting interviews with participants.• Producer/Commentator, University of Delaware Hockey (since 2017)Serves as chief broadcaster for all home and select away University of Delaware hockey games. Produces HD streaming broadcasts, designs graphic elements, and coordinates technical personnel.• Website Build, Katie Stahler, Psy.D.Built and designed website for Pittsburgh-based psychologist and therapist. Collaborated with client to write copy for site, outlining the scope of her practice and services offered.

Developed branding for youth hockey development program and associated teams. Built and maintains company website, including online storefront. Writes website copy, including news releases and product descriptions. Led marketing campaign for 2021 Inferno spring-summer tournament program, which attracted 110 players across six teams in its inaugural season. Fosters positive customer experiences through original, engaging content disseminated via mailing list, Facebook and Twitter; handles customer inquiries directly via email. Liaises with vendors to ensure timely production and acquisition of apparel, merchandise and other equipment.

Provides coverage of Standardbred (harness) races across North America for traditional web media, including stakes races from Canada and the United States and other featured races in Canada. Writes long-form feature pieces for internet publication on a variety of harness racing-related topics, including profiles on horses and horsepeople, features on industry developments, and other pertinent news items. Edits and formats submitted releases and collateral for publication on websites.

Compiles charts (akin to box scores) for Standardbred (harness) races on a daily basis, and inputs data in custom software. Formats and prepares daily racing program for publication, and coordinates same with printing company. Enhances customer experience by writing a daily tip sheet and providing pertinent on-air commentary.

Wrote long-form feature and commentary pieces for publication in monthly Standardbred industry periodicals.

Created morning lines and wrote detailed horse-by-horse analysis for on-track program and handicapping section of website. Crafted and distributed press releases in advance of race days; wrote and disseminated nightly recaps of feature races and special events for industry and mainstream media outlets.

Broadcast Standardbred (harness) races at Tioga Downs and sister track Vernon Downs, and served as on-air personality for live and television audiences. Incorporated Twitter into the racetracks’ social media offerings, through results recaps and links to press releases. Wrote nightly press releases and handicapping resources. Met printing outsource deadline for on-track program. Led development and implementation of improved handicapping products and television broadcast, optimizing experience for viewers and resulting in a 13% increase in off-track handle (money wagered) from 2013 to 2014. Compiled and designed media guides.

Broadcast Standardbred (harness) races for live and television audiences. Wrote and disseminated press releases in advance of and following major events.

Wrote recaps of local scholastic sporting events for next-day publication in the daily Courier-Express and in the weekly Tri- County Sunday and Jeffersonian Democrat newspapers.