•Managed roadmaps, influenced multiple teams with conflicting priorities & aligned projects with Nike’s privacy & security goals•Drove implementation of security products across orgs & geos to comply with local data laws, unlocked ~$1.5B in revenue•Led org-wide JWT library & token exchange flow integrations, developed product tracking resources, achieved 110% of goal•Managed foundational authentication services, collaborated with orgs across Nike platforms securing $9B in transactions•Designed prototypes, workflows, & user tests for global permissions communication tool impacting ~50 regions & languages•Led cross-functional UX design, development, & analysis of front-end user permissions services, boosting revenue by ~$100M•Consulted with leadership & drove consensus gathering, communicated roadmap statuses, milestones, & analyzed risks•Owned migration of marketing consent API endpoints via communication & tracking, increased incremental revenue by $30M•Managed cross-functional teams to migrate high-priority data & unlock product features for contracted athletes valued at $80M•Enhanced security by implementing new approval workflows for privacy & legal stakeholders improving user data access control•Collaborated with customers to build business cases & gather user requirements, prioritized by value, LOE, & product vision•Led development teams within Agile / SCRUM framework, collaborated with engineers to build innovative solutions for users

•Owned product roadmap, defined vision & strategy; analyzed markets & identified opportunities to achieve business goals•Led cross-functional teams to build API microservices for demand-side product features, grew new product adoption 50%•Managed site product integrations enabling users to advertise across a network of domains, increased annual revenue by $100K•Implemented major site search user experience enhancements including type-ahead & advanced filtering, boosted conversions 6%•Analyzed A/B tests & optimized Ecommerce funnels, increased conversions 10%; grew cross-sells & recurring revenue by $30k•Developed engaging, user-focused solutions, streamlined ability to browse listings resulting in 11% increase in pages per session•Managed CMS integration & ensured requirements were met, enabled fast content publication impacting signup growth by 15%•Analyzed data using Google Analytics, HEAP, Optimizely, SQL, & Excel to measure enhancements & validate new opportunities•Performed user tests, conducted surveys, used feedback & partnered with designers to create better experiences & reduce risk

•Defined product roadmap, drove strategic enhancements based on business strategy, vision, data, & customer experience•Collaborated with designers to publish web and mobile content for $1.5M responsive ecommerce site redesign on Demandware•Analyzed A/B tests & Google Analytics to measure product performance; tested variations & boosted average order value 20%•Led $120K CRM implementation, partnered with project engineers to enhance email capabilities & boost weekly revenue $10K•Drove accelerated new product launch, created wireframes & coordinated design & development work, increased ROI by $20K•Utilized HTML & CSS in content management system to merchandise & create landing pages, increased new acquisitions 15%•Applied Agile principles with cross-functional teams, led SCRUM stand-ups, utilized JIRA to manage backlog, sprints, & releases•Partnered with customer service & identified opportunities from user feedback, gathered requirements & created user stories

•Owned Salesforce web application products for vendors; led Agile engineering projects to prioritize & develop enhancements•Drove project success by aligning product features with marketing, sales, and operational strategy, increased revenue $85K•Developed vendor relationships & training; managed online deliverables of annual marketing event spend totaling $5.3M•Implemented processes to track marketing campaigns, increased conversions to 99%, provided customer analytics reporting•Owned projects to onboard new marketing vendors, collaborated with stakeholders, exceeded goals & reduced budget $122K•Applied Excel, SQL, & SAS skills to create reports & optimize marketing event spend, reduced average event costs by $5K

•Utilized marketing strategies and web analytics to create successful online campaigns for client product & ecommerce websites•Analyzed Google Analytics and web metrics, provided reporting and recommendations to achieve an average client ROI of 35%•Built strong client relationships, became one of the fastest consultants to reach 100+ client mark and $75K in monthly revenue•Communicated effectively with clients possessing a wide range of technical savvy, maintained a churn rate of less than 8%•Applied SEO & PPC advertising best practices to establish a client web presence and increase website traffic by 15% monthly

•Developed brand positioning strategies, established parity and difference with competitors, projected 10% annual sales increase•Created MARCOM strategy & materials, managed PR, social media & blog; wrote press release & gained publications•Utilized cost-effective means to create and develop strategic branding materials within a strict marketing budget

•Established product roadmap planning and optimization strategies through evaluating Amway’s Nutrilite line resulting in incremental new product launch savings of 8%.

•Excelled in entrepreneurial setting, applied effective communication through analyzing customer needs & building relationships•Utilized knowledge of new products, customer trends, and competitive data to maintain average revenue of 8% above target•Executed business development initiatives including marketing campaigns successfully increasing ROI 10%.

•Managed team that executed promotional marketing campaigns for $1M+ brands including Bed Bath & Beyond and Samsung•Utilized ad hoc reporting and data analysis to implement solutions, increased incremental campaign ROI of 15% over 6 months•Developed strategies and provided creative recommendations to maximize revenue, managed accounts worth $100K annually