I am a seasoned leader with 22+ years experience in digital strategy, technology, marketing, financial services and the member-based environment. I offer a unique perspective by combining my experience as both digital agency owner and client. I consistently demonstrate authenticity, accountability, initiative, positivity and enthusiasm, with a deep appreciation for people and strong advocate for team collaboration and community. My current role includes the development and delivery of the digital strategy, defining the digital road map and growing the digital channel (sales & member experience).My previous role includes the design, development and delivery of the digital strategy, aligned to overall business strategy, and reports directly to the executive.I was responsible for leading the digital technology & strategy team and manage all member facing digital platforms and themes, including public website, Internet Banking, Mobile 1st, Mobile App, digital end-to-end, online sales/acquisition, an Australian banking 1st with "Instant Digital Cards" & Open Banking Compete.This role also included building and maintaining relationships and driving formal collaboration with key internal and external partners.This role expanded to leading the digital technology and strategy for both P&N Bank and bcu brands (following the merger between P&N Bank and bcu). This included driving the technology merger integration for Internet Banking and Mobile App.I also led our 1st Fintech partnership agreement for Open Banking Compete, with Frollo.
Listed skills include Digital Marketing, Strategy, Digital Strategy, Marketing Strategy, and 46 others.