Senior Vice President, Customer Database Manager, Enterprise Data & Analytics
Denver, Colorado, United States
I've worked with M&T Bank since July 2002, at first in a professional services capacity, co-managing all aspects of the bank's database marketing system and marketing database build processes alongside my business partner at The Wyse Group. Initiatives included marketing database design / redesign, entity / party matching development, householding / grouping development, data quality improvement, ETL and data conversion, address correction and standardization, geocoding, closest branch coding, data management, data governance, data masking, campaign process development, hardware and OS spec and maintenance, ancillary software specification and maintenance, platform upgrades, database content enhancement, business process automation, and advanced customer analytics. My partner and I agreed to join the bank as direct employees in January 2015 to continue management of the current database marketing system and to contribute to the next generation customer-centric, data-driven platforms and solutions.