James Yang Du Email & Phone Number

Co-founded boutique business advisory providing market research, business intelligence, market-entry, and creative content marketing services. BZ•IN•TL’s strategic solutions help organize clients’ business strategy planning and facilitate actionable business intelligence gathering by improving the transparency of the investment regulatory environment, mitigating market and operational risks, and capturing emerging market opportunities.• Project lead on market research, client advisory, and creative marketing management services for key Asian markets.• Conducted investment field studies in select Central Asia, Latin America and African markets.• Served on the Board of Strategic Advisors for a Hainan-based fin-tech startup that facilitated more than 300 million RMB in P2P consumer lending through proprietary online network.• Strengthened sales & marketing infrastructure, brand and product portfolio, and the utilization of business intelligence to enhance decision-making for client companies.• Sourcing projects through accredited local legal and financial due diligence service partners in emerging Asian markets

Oxnard, Ca, Us

Responsible for all business operation and expansion in Mainland China, Hong Kong, Singapore, and Taiwan. Seed Beauty’s product portfolio includes the cosmetic brand Colourpop, skincare brand Fourth Ray Beauty, and body makeup and oils brand SOL Body.• Developed comprehensive multi-year China Business Growth Plan unlocking market opportunities in eCommerce sales, building distribution networks, localizing content marketing channels, generating livestream sales• Formulated Strategic Operational Growth Plan which includes establishing legal business entity, building financial & accounting infrastructure, and setting up local offices as well as recruiting sales, operations, and support staff• Within 10 months, established new official Colourpop brand stores on Tmall Global, JD.com, Pinduoduo, Douyin (China’s Tiktok), Little Red Book e-commerce platforms as well as integrated extensions on Alipay and WeChat payment applications• Created adaptive product pricing and profitability models taking into consideration platform setup and maintenance costs, sales commission, custom duty & tax, international & domestic shipping, bonded warehousing, and foreign exchange.• Restructured influencer marketing system that saved $600K USD annually• Collaborated with in-house legal counsel as well as US-based and China-based law firms to successfully litigated multi-year Brand Trademark and Intellectual Property cases against China-based counterfeiters• Successfully shut down counterfeit stores on Taobao and Tmall Global which had grossed over $7 million USD in annual sales

Hong Kong, Hk

Led Business Intelligence, Editorial & Research, Sales & Marketing, Creative Design, Web Development, Knowledge Sharing and CRM Development activities for parent specialist foreign direct investment practice (Dezan Shira & Associates). Elevated organizational capabilities by recruiting and mentoring more than 30 people across functional disciplines such as Advisory, Research, Sales & Marketing, Operations, Creative Design, and Web Development across 18 offices in Greater China, India, Singapore and Vietnam.• Full P&L, budget/fiscal management responsibility for wholly-owned business subsidiary Asia Briefing Ltd. including revenue and cost forecasting, sales & marketing budget allocation, staff contract negotiations, payroll admin & compliance and IT & Web service sourcing.• Formulated new business intelligence, editorial & publication, creative design & web development Client Service Solutions resulting in 800% revenue increase for business unit over 3 years as business unit CEO.• Led Asia Briefing Publishing with annual output of more than 20 business magazines, investment guides, Thought Leadership Reports across 5 “Briefing” branded platforms.

Kowloon, Hong Kong, Hk

As the Group Marketing Leader, invigorated public relations, corporate events & partnerships, content syndication, and digital marketing collaborations with alliance partners in Indonesia, Malaysia, Philippines and Thailand, as well as through liaison offices in Europe and the United States. Won Industry Awards: 2014 Most Innovative Firm and 2016 Best Marketing Practice at Leading Edge Alliance (LEA), a worldwide industry organization for independent finance and accounting firms.• Conceptualized digital marketing strategy, social media expansion, and launch of award-winning investment & trade websites resulting in 450%+ aggregate online traffic growth over 5 year tenure.• Pioneered the development of organizational Knowledge Sharing Platform (KSP) – a wiki for technical knowledge sharing, staff training, client service management, and HR admin. Platform captures 20+ years of legal, financial, and accounting knowledge and hosts 5000+ pieces of Q&A, publications, interviews, presentations, and accessible excels.• Collaborated with Application Development team on CRM integration into Microsoft Dynamics AX Platform.

Kowloon, Hong Kong, Hk

Oversees global marketing activities at Dezan Shira & Associates• Launch of ASEAN Briefing brand and website (www.aseanbriefing.com), a resource-based platform dedicated to FDI into ASEAN countries with extensive library of Free Trade Agreement, Bilateral Tax Treaties, Double Tax Agreements, business & economic news and opinion.• Relaunch of Dezan Shira & Associates' company website (www.dezshira.com) with key enhancements in fully automated content tagging system, firm's events, multimedia section, and career recruitment section.• Relaunch of Asia Briefing's company website (www.asiabriefing.com) with key enhancement in eCommerce platform such as the Asia Briefing Bookstore. Introduction of new media events, multimedia, and media services sections.• Transition of print-based publication distribution network to digital-based distribution network.• Establishment of common website admin backend with fully integrated cross tagging and content distribution across all platforms.

Kowloon, Hong Kong, Hk

Oversees all China-related marketing activities at Dezan Shira & Associate, a specialist foreign direct investment firm servicing international businesses expanding into Asia as well as its publishing subsidiary Asia Briefing Limited.

Zürich, Zürich, Ch

Managed City Weekend (城市周报) and Shanghai Family (上海家庭) brands for Swiss media group founded in 1833 and headquartered in Zürich. Its 7,200 employees across sixteen countries generate a yearly income of 1 billion CHF from media, e-commerce, and entertainment channels.• Established partnerships with prominent career planning website and online business video channel to drive the growth of proprietary classifieds product.• Managed SEO and SEM efforts on Google AdWords, designed flagship brand digital media sales kit, supported frontline sales by organizing and conducting training on new product and service space. • Planned and executed Social Network marketing campaigns on Facebook and Twitter that increase viewers by over 50%• Redesigned, configured, and managed proprietary Email Marketing Platform that improved unique view rates of weekly events and nightlife newsletter, parenting newsletter, and e-commerce marketing by 55% and click-through rate by 100%.• Planned and executed re-launch of Shanghai Family Website; established cross marketing platforms with partners and clients that help drive increase in visitor traffic of over 115%, and page view traffic of over 94% to date.

Burlington, Massachusetts, Us

Led organizational collaborative programs for NECINA, a 501(c)(3) tax exempt non-profit organization that connects and empowers professionals through embracing new innovative technology, facilitating entrepreneurship, and enhancing career and professional skills. Awarded “Outstanding Officer Award” for leadership and “Diamond Award” for 8+ years of distinguished community volunteer service.• Organized the 2010-2011 IBM “Smarter Planet” “Youth Entrepreneurship Service” Business Plan Competition (YES 5.0). Participants include students from Boston-area high schools and universities. • Led Professional Delegation to 13th Guangzhou Convention for Overseas Scholars in Science & Technology organized by the Guangzhou Municipal Government.

San Francisco, California, Us

Strategic Planning for Meltwater Group, the world's first online media monitoring company. With its global footprint across Europe, North America and Asia Pacific, its SaaS products offer social listening and social media analytics.

Boca Raton, Florida, Us

Launched new office operation and led business development cycle: client project management, new product and service marketing, and customer relationship management. • Established strategic local business partnership with Hilton Garden Inn, Hampton Inn & Suites, Saxon Real Estate.• Compiled, analyzed, and advised on issues related to capital budgeting, marketing strategies, and profitability models.• Coordinated with Regional Finance Director, Sales Managers, and Product Planners to develop accurate financial projections. • 157% year-on-year revenue growth and 201% year-on-year profit growth from 2006-2008; 25% improvement in order completion efficiency over company average; Top 3 in Revenue and Profit for the Northeastern region (out of 52 offices); enhanced personnel training techniques studied and adopted nationally by company.

Coordinated joint-venture negotiations between Chinese investment bank and American investment partnerships for emerging market investment consulting firm founded by former VP of Strategy from Hewlett & Packard.• Developed comprehensive networks of leading investment contacts such as bankers, capital firms, government agencies, and local entrepreneurs for banking clients.• Participated on the Advisory Counsel for due diligence on structuring private investments targeting pre-IPO government and privately-funded enterprises in Asia. Chief liaison in partnership talks, directed logistical support for fact-finding trips.

Newark, New Jersey, Us

Advised on clients’ personal and business investment portfolios.

Mba, Strategy & Finance

Bfa, Graphic Design, Printmaking