James Young Email & Phone Number

Irving, Tx, Us

Irving, Texas, United States

•Formulate and execute the company's e-commerce strategy, including website development, digital marketing, online sales, and customer experience.•Lead and manage the e-commerce team, ensuring team goals are achieved and performance is improved.•Supervise website operations, including content management, user experience, and technical support, to ensure website functionality and a good user experience.•To increase brand awareness and online sales, Manage digital marketing activities, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing.•Manage online sales channels, collaborate with third-party platforms, and optimize sales processes to increase efficiency and profits.•Collaborate with the sales team to develop promotional activities and sales strategies to achieve sales targets and improve customer satisfaction.•Analyze data and metrics, and formulate reports and recommendations to improve e-commerce operations and increase sales revenue.

Spearheaded double-digit year-over-year growth across global e-commerce markets.• Led the WW stakeholder to a service transformation• Partnered with the product team on new product development and product enhancement• Directed successful promotional campaigns and merchandising strategies.• Coordinated with each Geo business leader and 4P manager for a full press campaign on key promo dates.• Collaborated with cross-functional teams to implement innovative solutions and best practices. Portfolio management by increasing UX activities and attachment rate.• Maximized offering on each tower.• Directed new product launch sales plan/strategy/support• Merchandising and marketing; Managing site auditing and competitor comparison analytics.• Structured and ran A/B test to optimize engagement• Conducted executive review to highlight the highs and lows of the business.• Developed support and alliance with the executive team for project/business benefit

Flora, Mississippi

Led all aspects of online sales and Direct-to-Consumer business in the Vista Hunt/Archery GPL (including Primos Hunting, Gold Tip Arrows, Bee Stinger Stabilizers, and Bushnell Trail Cameras). Served as the primary point of contact within E-Commerce and performed the role of project manager and team lead who evaluated, prioritized, developed, managed, and implemented all E-Commerce initiatives.• Realized top-line and margin goals, site traffic, and conversion rate.• Launched new integration add-ons and features to websites to enhance traffic and conversion rate, achieving digit increase.• Developed short- and long-range planning, digital marketing, content strategies, all digital sales campaigns, search engine marketing, email marketing, web site design and development, and E-Commerce.Platforms/Infrastructure Analytics, E-Commerce Financials / P&L, and sales reporting.• Planned and executed targeting and retargeting campaigns. Digital Marketing via SEO, SEM, Retargeting, Paid Ads, YouTube, Facebook, and Instagram. Planning and executive marketing calendar and events. • Tracked over $1M in gross sales in Year 1.

Irvine, Ca

Managed categories of sales activity and scheduled weekly, monthly, and seasonal promotions with the marketing team, analyzing channel performance to achieve top-line and margin goals, site traffic, and conversion rate. Strategized marketing and promotion with cross-category product managers to optimize revenue and margin goals on closeout and discount products. Managed Video product team and budget, giving creative guidance and instruction for product videos.• Achieved 20% YOY Growth.• Monitored site content, product detail, product attribution, and SEO to optimize retail value conversion.• Refreshed the product listing and product pages to the most relevant and latest industry trends.• Created landing pages and curated product listing pages for maximum conversion rate and new product line exposure.• Worked with Product Development on New Product line selection, review, and forecast sales volume.• Coached eCommerce team on Foresee customer survey report and SLI internal search report and conversion analysis for each relevant category and product line.• Created reporting standards for key elements.• Established an international pricing strategy for individual country store pages, adjusting for currency exchange rates and currency fluctuation.• System migration advisor for Magento upgrade.• Contract negotiation and vendor management for Foresee, SLI, Reflektion, New Relic, and Market Track.• Developed customer satisfaction surveys to gauge customers' current and future shopping behavior and provide action items for improving customer engagement.• Customized on-site search engine to guide the customer to a frictionless browsing experience.• Integrated Reflektion to Magento 1 and Magento 2 environment, creating and curating upsell suggestion items for maximum conversion to increase AOV.

City Of Industry, Ca

• Managed multichannel sales activity and coordinated weekly, monthly, and seasonal promotions for category leaders.• Managed EDI flow, deal negotiation, and submission for various channels.• Planned promotion location with Web Analytics.

City Of Industry, Ca

Managed growth and new business development for the Warranty and Service Category. Worked closely with various service providers to come up with new offers, services, and promotions to drive sales. Managed multi-channel sales activity and coordinated weekly, monthly, and seasonal promotions for category leaders.• For Warranty and Service, achieved topline and margin goal, sales attachment rate, and retargeting conversion rate. For Channel Sales, topline and margin goal, market share on key categories on partner’s site.• Facilitated sales training to B2B Sales Team and Customer Service Upsell Team. Set goals and reward programs to promote and encourage sales.• Managed, maintained, and executed all email campaigns and marketing promotions specific to the category including promotional content collection, promotional theme definition, and quality control.• Collaborated with the initial creative design planning, deployment of the approved marketing/email design, mailing piece, requesting the target customer list, setting the marketing calendar, and monitoring campaign performance through any available system.• Devised test marketing campaigns to test different marketing/email tactics and analyze and interpret the performance data.• Managed backend funding from vendors for brand exposure and promotion.• Planned promotion location with Web Analytics.• Monitored, reported, and improved the ROI of promotional marketing/email campaigns. Collaborated with other departments to increase the efficacy of transacting any issues and/or concerns related to the sales and promotion of the category.• Partnered with AIG, Cisco, Dell SonicWALL, DriveSaver, TechData, Ingram Micro, and D&H on product selection and go-to marketing strategy.• Met forecast by using pricing strategy, maximizing sales number and maintaining margin goal.• Project managing email marketing logic and EDI integration.• Directed EDI flow, deals negotiation, and submission for various channels.

Pomona, Ca

Developed a new product line in major retailers such as Target, Sam's Club, Wal-Mart, etc. Performed market research surveys amongst client base to seek feedback on sales promotions. Acquired new sales channels, such as Fingerhut and Overstock.com. Managed the Customer Service team to achieve and maintain the highest service and response time. Oversaw the Product Development Department.• Proven sales record of 35% YOY growth.• Increased sales performance by managing products on over 60 online website stores.• Coordinated Promotion with Seller on paid vehicle.• Expert in imposing real-time inventory synchronization between warehouse and seller.• Established an online retail store, drop-ship accounts, and EDI.

San Jose, Ca

Identified customers' demands, analyzed market trends, suggested effective pricing, and established new product development. Performed market research surveys amongst the client base to seek feedback on sales promotions. Provided support to the sales team and ensured all sales and service objectives were met.• Increased company productivity by introducing CRM tools and systems and established a well-structured RMA system to resolve customers' problems with the products.• Reduced service costs by creating a troubleshooting Q&A, and addressing customers' inquiries accurately and in a timely matter.• Created a service and warranty policy to protect the company and customers' rights.

Ontario, California

Hired as customer support representative to support patrons via email/phone over internet monetary exchange, product troubleshooting, and phone sales. Successfully trained and managed an offshore technical support team.• Achieve 97% customer satisfaction by providing a completed and user-friendly customer self-service instruction manual. • Increased service effectiveness by enhancing customer service operation flow system, service procedure flow chart and service website development. • Designed an efficient RMA system to solve customers' problems with the products.

Created and edited radio programs for CSN, and educational videos.