Jamey Fish

Jamey Fish Email and Phone Number

Chief Growth Officer | AI/ML leading & piloting | Brand Development | CX Marketing | Performance Marketing | SaaS, CPG, Automotive, Entertainment @ PackIQ
Jamey Fish's Location
Greenville, South Carolina, United States, United States
Jamey Fish's Contact Details
About Jamey Fish

I'm a creative brand builder and growth marketing leader with 25+ years experience transforming organizations from just product-focus to building brand architectures and integrated marketing campaigns from the ground up.I'm passionate about creating invaluable customer experience (CX) journeys using state-of-the-art technologies to solve problems with scale and stability. I dig deep to uncover consumer insights and leverage consumer trends to improve the purchase journey and bring it to life with engaging content and touchpoint experiences across the digital ecosystem, media, product, communications, events, and customer service. I have an exceptional ability to communicate company vision and build high-performing marketing teams that close the gap between strategy and execution, resulting in purposeful brands, increased awareness, engagement, and profitable results.Some of my marketing skills include: Digital Marketing & Attribution Modeling, Customer Experience CX Journey Transformation, Multi-Channel Digital Strategy, Strategic Marketing Planning, Brand Architecture & Brand Building, Social Media & Community Influencer Marketing, CRM Management, Digital Media and Advertising Planning, SEO/SEM, Web Analytics & Google Analytics, Website Development, Product Development Milestone Management, Agency Management, People Development.

Jamey Fish's Current Company Details
PackIQ

Packiq

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Chief Growth Officer | AI/ML leading & piloting | Brand Development | CX Marketing | Performance Marketing | SaaS, CPG, Automotive, Entertainment
Jamey Fish Work Experience Details
  • Packiq
    Senior Vice President Marketing & Sales
    Packiq Nov 2021 - Present
    Anderson, South Carolina, Us
    Head of Sales and Marketing departments and responsible for all revenue-generating activities for the company. PackIQ is a leading provider of custom reusable packaging solutions and full-service container management programs designed to help manufacturing companies reduce packaging waste and solve their material handling challenges. Trusted by hundreds of well-known brands and blue-chip companies from automotive to aerospace, powersports to defense, and earthmoving machines to advanced air mobility, PackIQ is dedicated to improving product protection in transport and material handling, as well as reducing excess waste going to landfills.
  • Pass It Down
    Chief Growth Officer
    Pass It Down Jun 2020 - Nov 2021
    Baton Rouge, Louisiana, Us
    Responsible for developing brand architecture, strategy, and executing growth marketing and sales plans to meet annual business goals for Pass It Down’s two brands while working closely with the CEO, Product Development, Customer Service and Finance to deliver invaluable experiences for customers and profitable growth for the company. • Responsible for annual planning and execution of all marketing materials and activities designed to drive top of funnel brand awareness, engagement and lead generation for sales while analyzing data using Google Analytics, HotJar, Adwords, Serpstat, and Datastudio to improve coversion rate optimizations in key brand channels.• Upgraded the brand architecture and style guide for the Pass It Down brand and developed and launched a new brand, SportsStory, for the sports customer segment.• Increased new customers and annual recurring revenue (ARR) in one year by +260% and +176%, respectively. • Responsible for building and operating two separate brand websites including implementation of all e-commerce capabilities, SEO/SEM optimization, UEX improvements, digital advertising, and webform automation between all CRM platforms.• Deployed a full service NFT crypto-art and marketplace management offer, to include all marketing and sales materials, designed to help customers monetize their corporate archives and collections. • Designed and built the company’s first Sales Department and Customer Success Department to include sales development reps, account managers, and customer success managers; as well as compensation plans, training materials, and the sales technology stack and CRM platforms. • P&L responsibility to grow revenue, profits and manage operating expenses including annual budgets and monthly forecasts.
  • Grand Finale Entertainment, Inc.
    Founder & Ceo
    Grand Finale Entertainment, Inc. Feb 2018 - Jun 2019
    Simpsonville, South Carolina, Us
    Inventor of U.S. Patent approved “ViViD, The Fireworks Show In A Box”, an online e-commerce company where consumers design their own personalized 10 minute show in a box that is smartphone controlled, delivered right to their door, safer, easier, cleaner, and disposable. Founder and CEO leader responsible for creating and implementing the corporation’s mission and business direction. Developed the brand architecture from scratch, business strategy, consumer insights generation, consumer experience journey, custom packaging design, tech development roadmap, multi-channel digital marketing plan, social media platform, and complete P&L oversight.• Awarded the Michael Cerbelli “Hot List Award” as a top 10 most innovative entertainment company of 2018 by the internationally recognized New York Cerbelli Design Agency. Cover feature “Company Blazing A Trail In Entrepreneurship” in South Carolina’s premier Upstate Business Journal. • Grew revenue +166% in the first two years while maintaining profit margins above +55% annually.• Developed and executed multi-channel digital and social media capability, targeted advertising and CRM resulting in 20% growth in referrals and new customer acquisition in 10 months by utilizing an engagement strategy supported by data via Google analytics, Terminus, Bitly and Buffer.• Successfully lobbied and secured approvals from U.S. regulatory agencies DOT, CPSC, and the BATF to allow interstate commerce of highly regulated consumer grade explosives across U.S. state lines.• Designed, tested, and secured a DOT CFR Title 49 – 178.503, UN 4G/Y30/S custom package with a BMC certified seal to ship dangerous goods and explosives under IMDG, ICAO/IATA, and UN regulations.
  • Serta Simmons Bedding, Llc
    Sr. Vice President Of Marketing
    Serta Simmons Bedding, Llc Jun 2019 - 2019
    Doraville, Ga, Us
    SVP of Marketing for all marketing strategy, brand management, business ops, and innovation planning for the luxury brand portfolio and value lines across all channels and geographies.
  • Michelin
    Senior Group Marketing Director
    Michelin Mar 2014 - Feb 2018
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Awarded increased leadership and operational management responsibility over the North American marketing operations for Michelin’s most profitable Earthmover Mining, Infrastructure and Energy business unit. Responsible for leading a cross-functional team in new product development, strategic pricing, annual planning, high-impact creative marketing materials and content, digital media planning, website UE/UX development, and business intelligence on performance.• Delivered market share growth of +2 points each year in Mining and Infrastructure sectors, achieving difficult market share gains in declining global industries. • Over delivered two years of operating results by +$32MM and +$39MM in 2015 and 2016 respectively.• Led a global team of R&D, market research, product and sales personnel to design and re-launch a new worldwide go-to-market strategy for the most important product line of giant earthmover tires for the global mining market. • Designed a critically needed business intelligence reporting system to better track stock and consumption trends of the world’s largest mining tires to improve supply chain forecasting, inventory management and reduce working capital in a supply constrained manufacturing environment.
  • Michelin
    Senior Director Of Consumer Experience Marketing
    Michelin Apr 2010 - Mar 2014
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Leadership role over Michelin’s largest cross-functional marketing department to plan, develop, and implement digital consumer experience marketing platforms for Michelin, BFGoodrich and Uniroyal. Diagnosed the consumer journey from pre-purchase to ownership and improved each phase of the tire buying journey using digital technologies. Built a platform for developing “BIG” ideas and brought them to life in a cohesive experience where consumers are most receptive to the brand. Analyzed effectiveness of key touch points, identified return on investment opportunities and implemented corrective actions. Created a hot house for testing and experimenting of digital content to drive revenue, especially across the digital landscape. • Led two large marketing departments totaling 37 people with 11 direct reports, including all Digital Marketing Departments and Consumer Care Center; with $120M marketing budget responsibility.• Delivered four straight years of market share growth of +.2 bps on average each year, achieving the highest market share in Michelin’s North American history at the end of 2013.• Over delivered two years of operating results by +$50MM and +$62MM in profit, 2011 and 2012 respectively.• Developed traditional and non-traditional 360 degree campaigns with focus on the digital and social media ecosystem; exceeded critical e-business KPI’s each year including qualified site traffic, top box purchase intent, and 12% increase in purchase conversion.
  • Unilever
    Senior Brand Manager
    Unilever May 2002 - Sep 2010
    Blackfriars, London, Gb
    Awarded increased leadership responsibility to manage the strategy, brand portfolio, innovation pipeline and multi-channel digital marketing and advertising campaigns for Hellmann’s and Best Foods brands, a $910 million business and one of Unilever’s largest brands in North America. Featured story on the front cover of Brandweek Magazine, Vol. L No. 40, November 9, 2009. Awarded first place in Unilever’s Global Marketing Excellence Awards for delivering two straight years of share and profit growth, surpassing competitor Kraft for the first time in the brand’s history.
  • Unilever
    Senior Brand Manager
    Unilever 2002 - 2008
    Blackfriars, London, Gb
    Managed profit delivery, strategic positioning, and marketing leadership for the $190M Lawry’s Masterbrand while simultaneously leading a divestiture team with Lehman Brothers in the sale of Lawry’s to McCormick Spice Company.
  • Unilever
    Team Leader, Shopper Marketing
    Unilever May 2002 - Mar 2007
    Blackfriars, London, Gb
    Promoted to Team Leader – Sr. Shopper Marketing Manager to oversee six reports and a large cross-functional team within a $3 billion region spanning from Illinois to Hawaii. Led shopper marketing strategic development between Unilever and the largest food channel retailers including Kroger, SuperValu, Safeway, Albertsons, and HEB. Led the strategic marketing development for both long range and annual plans for key customers. Supported brand specific objectives at the local level and maintained Unilever corporate identity while driving incremental sales at retail.- Awarded Unilever’s Growth Champion Award for strategic customer development and profitable growth.- Developed program solutions to drive value for innovation launches, event management, in-store merchandising execution, and category leadership support- Led the shopper marketing team to deliver $48 million in incremental sales in 2006.- - Maintained strategic integrity of a $110 million marketing budget by limiting spending to equity-based brand programs, reducing trade investments while simultaneously driving category growth for retail customers
  • Flair Communications Agency
    Account Supervisor
    Flair Communications Agency Aug 2000 - May 2002
    Us
    Background, skills and capabilities available upon request.
  • News Corp
    Account Director
    News Corp 1996 - 2000
    New York, New York, Us
    Background, skills and capabilities available upon request.

Jamey Fish Skills

Marketing Strategy Cross Functional Team Leadership Brand Management Customer Insight Strategy Marketing Integrated Marketing Consumer Products Crm Shopper Marketing Advertising Strategic Planning Leadership Strategic Thinking Management Marketing Management Team Leadership Digital Marketing Market Planning Budgets Consumer Behaviour Competitive Analysis Marketing Communications

Jamey Fish Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Business General Management
  • Hillsdale College
    Hillsdale College
    History

Frequently Asked Questions about Jamey Fish

What company does Jamey Fish work for?

Jamey Fish works for Packiq

What is Jamey Fish's role at the current company?

Jamey Fish's current role is Chief Growth Officer | AI/ML leading & piloting | Brand Development | CX Marketing | Performance Marketing | SaaS, CPG, Automotive, Entertainment.

What is Jamey Fish's email address?

Jamey Fish's email address is ja****@****lin.com

What is Jamey Fish's direct phone number?

Jamey Fish's direct phone number is +194930*****

What schools did Jamey Fish attend?

Jamey Fish attended Pepperdine Graziadio Business School, Hillsdale College.

What are some of Jamey Fish's interests?

Jamey Fish has interest in Web Design, Pyrotechnic Design, Skiing, Fly Fishing, Scuba, Photography.

What skills is Jamey Fish known for?

Jamey Fish has skills like Marketing Strategy, Cross Functional Team Leadership, Brand Management, Customer Insight, Strategy, Marketing, Integrated Marketing, Consumer Products, Crm, Shopper Marketing, Advertising, Strategic Planning.

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