Provided User Experience design work for Dell.

Provide design and communication direction for the customer onboarding experience of a web app.

Provided client with strategic User Experience (UX) direction for in-house design tools to aid marketers in understanding usability best practices and help them create high-quality, consistent site designs. Conducted user interviews to identify the primary personas and their core challenges and needs. Also facilitated testing sessions to gather insights about the usability, user perceptions and additional needs for designed tools.Focus Areas: Personas, Internal Community Sites, Page Designs, Wireframes, UX Research & TestingOutcomes: Authored several internal community sites for sharing UX best practices and methodology across the organization. My page and content designs were adopted on other community sites within the department.

Recruited back by a former client for a second phase of an intranet redesign project. Provided strategic direction to business leaders on how to integrate a dozen divisional intranets into one company-wide intranet. Analyzed and restructured content from a department centric model to an audience focused model. Created a page catalog with flexible page layouts based on audience and content needs.Focus Areas: Content Strategy, Personas, Page Designs, Content Design, Site MapOutcomes: Implemented a framework for the company-wide intranet which was scalable for division-specific content. Motivated content owners to proactively manage their content areas and helped them identify content goals for their primary and secondary audiences.

Information Architect --Worked with multiple clients on site and page redesigns. Projects included advising department leaders on better ways to structure their website navigation, serving as a liaison between marketers and development teams to achieve business goals and improve user experience, and redesigning customer account pages to better display return transactions and reduce customer fraud.Focus Areas: Wireframes, Page Designs, Site Navigation, Workflows, PersonasOutcomes: Proposed strategies were either adopted or served as a roadmap for future projects.Corporate Screenwriter --Helped produce an engaging media presentation to request technology project funding from an executive leadership board. Authored scripted scenarios to illustrate how the proposed new project could aid the healthcare industry and set client up as an innovation leader. Also partnered with the producer to structure the right blend of video segments, industry research, physician testimonials and UX strategy.Focus Areas: Screenwriting, Personas, Storyboarding, Assistant Producer, Technology ConsultantOutcome: The media presentation successfully motivated the executive board to not only approve project funding immediately, but also consider how the project would reinforce other company-wide strategies.

Email Marketing Designer --Tasked with rebranding a physician newsletter email. Helped client better understand their primary marketing personas' needs. Redesigned the email template to improve the company's brand image and obtain higher click-through-rates. Also redesigned the newsletter articles from confusing web layouts into professional looking PDF articles.Focus Areas: Marketing Personas, Email Marketing Content & Design, Page Design, Print DesignOutcome: Redesigned templates were adopted for customer newsletters going forward.Information Architect --Provided strategic direction to business leaders on how to integrate a dozen divisional intranets into one company-wide intranet. Analyzed and restructured content from a department centric model to an audience focused model. Created a page catalog with flexible page layouts based on audience and content needs.Focus Areas: Content Strategy, Personas, Page Designs, Content Design, Site MapOutcomes: Implemented a framework for the company-wide intranet which could be reused later by the divisions. Motivated content owners to proactively manage their content areas and helped them identify content goals for their primary and secondary audiences.

Designed interfaces for several web applications, including a client search tool and a sign ordering wizard. Also analyzed and restructured large content sections for an internal advisor portal.Focus Areas: Portlet Design, Page Designs, Wireframes, Site Map, Cascading Style Sheet

Client: Ameriprise FinancialPartnered with marketers to redesign content pages that addressed user needs, marketing strategies, and leadership goals. Also advised marketing and technology leaders on better ways to structure the site navigation and content.Focus Areas: Content Strategy, Personas, Page Designs, Content Design, Site Map, Wireframes

Authored departmental procedures that captured banking practices for new trainees and internal auditors. Also enhanced Access databases with improved functionality and interface design.Focus Areas: Technical Writing, Database Administration & Design

Partnered with the business and development teams to define and document business & design requirements for an internal software application. Identified ways to improve the existing web interface for better user experience in the application flow. Developed team documentation standards and templates. Authored website content, online help, training materials, and business communications with a focus on addressing audience needs. Focus Areas: Personas, Business Analysis, Web Interface Design, Technical Writing

Developed software quality assurance standards which reduced the weekly defect count by 80%. Partnered with customers and project team members to identify ways to improve communications, applications, websites and services. Also conducted usability studies on websites to evaluate overall effectiveness and help identify areas for improvement.Focus Areas: Personas, Business Analysis, Heuristic Evaluation, Quality Assurance