Be passion, creative and believe yourself. While reading the book "How They Started" by David Lester. I found a quote from Peter Kindersley, who founded Dorling Kindersley, who said, "If you've had an idea and everyone says she's crazy, it's probably the kind of idea to pursue ..." Dorling Kindersley is an editor of great success. started with a "crazy" idea. This further encouraged me to come up with some of my own ideas.