Julio Augusto Mello Gomes Email & Phone Number

São Paulo, Brazil

São Paulo Area, Brazil

• Responsible for creating and delivering genuinely custom strategies and capabilities programs for functional optimization built on the contextual intelligence across Latin America, based on value creation and.
• Led and supported large strategy programs based on category vision programs that helped companies to establish category leadership and transform customer relationships.
• Created and implemented the first agile learning solutions for the largest home and hygiene manufacturer, based on a proprietary competency assessment tool, e-learning platform, and reward solution focused on human.
• Supported and empowered global and local CPG, Pharma, Retail, and Tech companies in Latin American markets to translate and build commercial strategies, insights, and practices based on joint value creation into.
• Author of the Collaborating for Value, the first training based on collaboration and value generation for global category leaders.

São Paulo, Brazil

SHOPPER TWIN's mission is to build Virtual Reality solutions to help retailers, manufacturers, and agencies plan, design, research, and improve the shopper experience in the virtual world, mimicking real retail environments and shopping experiences. In this way, we allow companies to be more agile in the development and implementation of shopping solutions.

São Paulo, São Paulo, Brazil

• Support the development and consolidation of the Research & Education areas to provide retail/shopper insights, advice, and consultation for members and the retailing ecosystem.
• Created and implemented the market intelligence unit, developing and deploying shopper understanding and retail insights, managing outside vendors and agencies to help clients to turn insights into action.
• Planned and Conducted 50+ agile meetings, facilitating design sprints and agile workshops for multiple clients, categories, and markets.
• Synthesized data from primary and secondary research sources to create a comprehensive understanding of learnings based on shopper behavior and retail dynamics, building trend analysis and reports in Brazil and Latin.
• Developed the first learning academy based on the Join Value Creation and Integrated Marketing Practices for sales, trade, and shopper marketing professionals: POPAI Youniversity.

São Paulo Area, Brazil

The first Trade & Shopper Marketing digital event in the world: 7 days, 35 presenters, 5.000 participants;Responsible for the speaker curation, content definition, and production;Supported digital marketing initiatives;Managed the content and hosting platform/broadcasting.

São Paulo, São Paulo, Brazil

We are an insight-driven and strategic consulting firm that helps companies and people decode rapidly shifting marketing forces and market dynamics and its implication to manufacturers and retailers. Pairing industry-leading business strategists to help business transformation and optimize better outcomes and efficiencies in Sales, Trade & Shopper.

Miami/Fort Lauderdale Area

• Reputable leader and a strategic developer with a successful background orchestrating cross-functional teams to develop category vision and elevate organizational performance through skillful facilitation.
• Effectively established the new LATAM strategic plan and operational model that led to practice improvements, client prospection effectiveness, and recognized outcomes' value by clients (consolidating the reputation of.
• Responsible for the business development strategy and commercial relationship with current and new clients for the consulting, shopper, and retail practices.
• Successfully developed and delivered training programs and corporate academies across different industries and geographies.
• Strongly improved the penetration of the leading category management tool deployed to several clients and categories.
• Managed and contributed to consolidating shopper marketing practices across Kantar Opcos.

São Paulo Area, Brazil

• Hold P&L responsibility for LATAM consulting and market insights practices
• Solidified consulting offer on Category Leadership, Shopper Marketing, Retail Insights, and Organizational Performance practices
• Established the analytical and applications division launching the world's critical platforms for Category Management and Shopper Research (in Virtual Reality)

São Paulo Area, Brazil

• Launched the Kantar Retail operations in Brazil, responsible for business development, consulting, and training practices.
• Contributed to developing the strategy and business plan to establish Kantar Retail presence in South America based on Sales, Trade-Shopper Marketing practices, and insights focused on Category Strategies, Go-to-Market.
• Manage and develop strategic client relationships while ensuring the highest quality client work conquering five global clients in the first year.
• Worked on several strategic consulting projects with significant client interaction, including report presentation, general relationship building, and ongoing guidance and training.
• Drive the thinking to determine how we obtain and interpret the voice of the customer to achieve the client's goals in the vision projects and training category.
• Create and deliver unique, thoughtful, and clear presentations for our clients.

Sao Paulo

• Worked as an associated consultant in Trade & Shopper Marketing for Mind Shopper and Invent.
• Conducted training programs on Trade & Shopper Marketing practices at Invent - Instituto Nacional de Vendas & Trade Marketing.
• Assisted international consulting groups with GTM and Insights, assessing the Brazilian retail market.
• Author of "Shopper Marketing Trends & Perspectives" published in ESPM (Brazilian leading marketing school).

São Paulo Area, Brazil

• Led the global accounts and online channels operations nationwide (R$+60MM) with a dedicated team of 6 direct reports, delivering a financial turnover in a short term of +9,3% growth.
• Responsible for monthly forecast, results, and business reviews with the international team of e-Commerce, Walmart, Casino, and Carrefour.
• Developed and reengaged global accounts commercial relations by renegotiating vendor agreements with all three global retailers. Established new investments to equally leverage the gains, assuring all sales.
• Challenged and led an innovative category solution for Personal Care at Extra (Casino) and Walmart, helping to increase category and brand presence and improve shopability. As a result, we delivered in the first three.

São Paulo Area, Brazil

• Responsible for the trade marketing department leading a team of 30+ people, and the promotional budget for all categories J&J was present in all channels.
• Led and helped to build and drive organizational strategy and planning framework and helped to establish the plan KPIs for monitoring based on syndicated (Nielsen and IMS) and internal data.
• Restructured OTC team and led the start of OTC's integrated seasonal planning.
• Managed the trade plan execution at all channels and regions, focusing on the seasonal plans for Sun care, Beauty, and OTC categories.
• Responsible for the trade marketing strategy, activation, and development of customized solutions by channel/subchannel for all brands (OTC and HPC) for the drug channel nationwide, managing a team of 5 managers and 11.
• Responsible/owner of the channel performance indicators: Sales (sell in / sell out), Distribution/Penetration, Item Velocity, New Item Launch, Market Share, Profitability, People, and Execution (merchandising solutions).

São Paulo Area, Brazil

• Responsible for the trade activation and development of customized solutions by channel/subchannel for all consumer brands (HPC) and OTC for the drug channel nationwide, managing a team of 5 managers and 11.
• Responsible/owner of the channel performance indicators: Sales (sell in / sell out), Distribution/Penetration, Item Velocity, New Item Launch, Market Share, Profitability, People, and Execution (merchandising solutions).
• Coordinated the development and implementation of innovative projects for drug channels in categories such as OTC, Beauty, e HPC that delivered differentiation, and improved shopability, which drove sales up above.
• Lead shopper and category initiatives for key drug customers.
• Improved Trade Marketing role with internal clients (Marketing and Sales) to develop and deliver more robust and customized trade plans for each region considering channel specificities.
• Customer Development leader for the company business plan process responsible for defining contribution/demands to assure an improved customer-centric plan.

São Paulo Area, Brazil

• Responsible for Walmart Brazil nationwide, leading and developing a multi-functional team (sales, logistics, merchandising, trade marketing, finance, sales intelligence) managing all formats.
• Responsible for implementing Walmart's global account sales management process in Brazil that led J&J sales up to 19% '07-'09 CAGR and improved profitability by 135%.
• Responsible for developing, implementing, and managing Walmart joint business plans for all different formats and regions.
• Led the sustainability project that resulted in J&J's first sustainable product (end to end Project) that resulted in a global recognition of our country director as J&J person of the year.
• Awarded three times as supplier of the year (Sam's, Maxxi, and for Social Responsibility).

Rogers, Arkansas

• Responsible for managing Walmart JBP and scorecards globally.
• Coordinate and tracked Join Business Plans' execution and KPIs with 15 countries Walmart were present.
• Led the integration of CARHCO and helped in the transition, capacitating the J&J local team in Central America.
• Helped the Argentinean team to increase POS financial indicators through an innovative plan focused on store segmentation and assortment review.
• Contributed launch to sanitary protection successfully launch in China.
• Significantly contributed with global teams to establish category leadership in Baby by helping with category analysis and insights.

Recife Area, Brazil

• Customer leader, doubling company sales in 3 years, leading a multi-functional team (sales, logistics, trade marketing, finance, and customer support). Led a turnaround to improve all the key business metrics – Sales.
• Responsible for developing and implementing joint business plans for Grocery and Drugstores in different formats.
• Contribute to drugstores' first category management project (Farmácia Bompreço).
• Contribute to established category leadership in several categories such as sun care and OTC through creative and innovative POP solutions, helping to increase ROI over promotional activities.

São Paulo Area, Brazil

• Developed and implemented the information management division and helped to implement company IT infrastructure and CRM solutions.
• Elaborated and implemented the business plan for the Hotel Invest website.
• Planned and conducted training sessions on the hospitality industry, internet/eCommerce, and computer applications.

São Paulo Area, Brazil

• Participated in e-business practice development (Relationship Solutions).
• Developed a business intelligence practice and solution for a global automotive manufacturer.
• Helped to develop methodologies for improved service through market analysis, price definition, and development of distribution channels.
• Developed and support all training material for a german automaker's new car launch.
• Structured a logistic model and procedures for a leading editorial company.
• Participated in the economic feasibility plan for a large dealer of agricultural products.

São Paulo Area, Brazil

• Created, developed, and supported Satisfaction Index System for a leading car manufacturer
• Followed the consultative process and implementation of the first automotive customer satisfaction project, the case mentioned in the book: “Satisfied Customers – Bob Tasca.”
• Developed all the material that supported the facilitators in the process (presentation, manual, forms, etc.)
• Followed a business redesign project for an appliance manufacturer

São Paulo Area, Brazil

• Accounting internship
• Responsible for importation logistics (nationalization process for Tampax brand)

Exec Training, Leading High Impact Teams

Post Grad, Sales Management

Ba, Adminstration