Digital Marketing Manager
Current► Initiated a weekly brand performance report, focusing on the effectiveness of online (prospecting, retargeting, paid search, organic search, direct) and offline marketing channels, leading to improved ROI.► Achieved a 235% increase in total traffic, including a 27% rise in direct traffic and a 163% surge in search volume, by implementing Schema.org Rich Results, which also improved CTR and Google Trends by 6%.► Developed a comprehensive keyword targeting strategy, optimizing negative… Show more ► Initiated a weekly brand performance report, focusing on the effectiveness of online (prospecting, retargeting, paid search, organic search, direct) and offline marketing channels, leading to improved ROI.► Achieved a 235% increase in total traffic, including a 27% rise in direct traffic and a 163% surge in search volume, by implementing Schema.org Rich Results, which also improved CTR and Google Trends by 6%.► Developed a comprehensive keyword targeting strategy, optimizing negative keywords in non-brand paid search campaigns, resulting in a 50% reduction in CPL (Cost per Lead).► Established and integrated a CRM lead management system, significantly enhancing lead distribution efficiency and boosting conversion rates. Show less