Jami Fields Email & Phone Number

Glendale, AZ, US

• Collaborate across internal marketing departments and in-house creative team to develop and execute integrated marketing campaigns to achieve KPI goals.
• Ensure alignment and continuity of integrated campaigns to include writing strategic briefs for omni-channel marketing campaigns and evaluate results and analytics of campaigns with cross functional team.
• Work closely with performance marketing team to create go to market and testing plans to drive efficiency, acquisition through all parts of the funnel.
• Align with leadership and performance marketing on and manage monthly creative rotations for digital media that align with messaging roadmap. Review creative performance and make recommendations on creative.
• Communicate plans and results to key stakeholders and leadership.

• Supported national campaign development and execution that drove brand awareness, favorability, and impressions, leading to an increased audience engagement and conversion.
• Activated the University's engagement/communication/contact plans for prospective students, including email, direct mail, SMS Text, Phone and other new technologies throughout the prospect experience, with a.
• Developed briefs and activated approved testing roadmap elements to address business problems identified within this Center of Excellence, leveraging insights from research, data and learnings, in line with the.
• Monitored and optimized efforts for prospect contact and engagement strategy to meet prospect needs, while driving growth among this segment.
• Worked collaboratively with IT, ops, legal/compliance, creative and channel teams to bring to life all prospect contact and engagement initiatives. This included communication channels such as email, direct mail, SMS.
• Tracked and analyzed user behavior and response to contact efforts by requesting data views into each contact attempt milestone test. Optimized efforts to improve engagement and drive business results based on learnings.

• Developed and executed national campaign strategies and plans that drive brand awareness, favorability, and impressions, leading to an increased audience engagement and conversion
• Lead strategy and key initiatives at the national level to grow brand reputation and drive profitable growth through acquisition of new students and retention of current students; communicate plans and results across.
• Partner with internal creative, outside agencies (including day to day management of agency) and vendors to develop, recommend and execute comprehensive integrated marketing plans, including oversight of development of.
• Work closely with internal teams including Creative, compliance, legal, CRM, website and other channel owners/groups within UOPX marketing to execute integrated marketing strategies and plans; leverage best-practice.
• Evaluate, measure and report performance of marketing campaigns against key performance indicators such as app starts, app completes, and NDEs; make recommendations and implement solutions to ensure campaign efforts.
• Manage integrated marketing project manager and ensure adherence to timelines and deliverables

• Ensured seamless execution of strategy across disciplines and development/tracking of KPls to measure brand success at the strategic and tactical level
• Partnered with cross functional teams to develop the annual plan and forecasts
• Responsible for the execution of campaign strategies, plans and tactics and evaluating effectiveness of campaign activities and conducting post-campaign analysis
• Analyzed customer brand/competitive product utilization, campaign performance, and market trends to identify further opportunities for growth, as well as areas for improvement

• Collaborated across internal marketing departments (brand marketing, all digital channel owners, operations teams, creative team) and creative agency of record to develop and execute integrated marketing campaigns to.
• Ensured alignment and continuity of integrated campaign tactics to include writing strategic briefs for omni-channel marketing campaigns, created schedules and reviews for key stakeholders, and evaluated results and.
• Evolved the start date marketing strategy from emails focused on retention (re-entry, in attendance) to a multi-channel campaign that focused on both acquisition and retention.

Phoenix, Arizona Area

Optimize digital presence of hotels in assigned territory to increase revenue, occupancy and customer satisfactionAssist hotels in leveraging new tools and industry best practices to ensure hotels remain a leader in digital marketing practicesCoach hotels on reputation management through guest review efforts and responsesManage hotel content on brand and.

Phoenix, Arizona Area

Developed and implemented project plan to activate 4,000 hotels onto new technology connection with Expedia and third party technology firm; included coordination with 18 global offices to complete project rolloutWorked with internal technology teams to troubleshoot, prioritize, and find solutions for connectivity challengesManaged relationship with.

Phoenix, Arizona Area

Developed strategic plan supporting organizational goals, managed $600K budget and direct reports15% increase in revenue through development of key partners and negotiation of strategic agreements10% increase in loyalty program acquisition via collaborative campaigns through partnership channelsLaunched partnership with MiLB.com to include advertising and.

Phoenix, Arizona Area

Supported organizational goals, serving 20 departments, with an $60 million budget and 7 peopleManaged redesign of Harley-Davidson® creative and development of sales creative for Asian and South America marketsMonitored and researched emerging marketing and competitive trends to ensure effective campaign strategies Recommended and applied creative.

Phoenix, Arizona Area

Assisted in building strategies and tactics to support 50+ member sales team, 300+ clients/partners generating $430 million in brand revenue, with 4 direct reports and a $8 million budget with a 0% budget variance15% increase in global room nights, and 17% increase in revenue outpacing the industry 10% increase in worldwide third party revenue by.

Phoenix, Arizona Area

Assisted SVP with strategic planning for internal/external key meetings, content for speeches and presentationsImproved technology implementation through project management and liaising between marketing/sales and IT Engineered process enhancements and documentation for Best Western’s Travel Guide by working with all stakeholders to document process, roles.

Phoenix, Arizona Area

25% increase in revenue and 25% increase in loyalty membershipAchieved the highest revenue summer promotion in company history Managed ROI analysis, internal partners, hotel property materials, ads, television spots and online bannersLiaison with hotel properties, reservations and internal member touch pointsActivated new Best Western Rewards members.

Phoenix, Arizona Area

Initiated Project Management Process and Toolkit including collaboration of multiple internal departments and vendor management

Phoenix, Arizona Area

Responsible for strategic and tactical project management plan for new property acquisitionImplementation of property marketing plans continually assessing strategies, tactics and deliverables Produced partnership marketing plans (specifically AAA, Pepsi, Costco and Cabela’s)Financial reporting included spent/committed budgets, forecasting, and results by.

Phoenix, Arizona Area

Drove revenue by managing the loyalty program and referral/retention program for $15 Million revenue propertyGenerated and carried out business and marketing plans for specific initiativesResponsible for communication between operations, reservations, vendors, sales and marketing to insure projects and initiatives are delivered in a timely and efficient.

Phoenix, Arizona Area

Developed and implemented training curriculum for 30 seat reservations call center.