Jami Sharp Email & Phone Number

Dallas, Texas, US

Addison, TX, US

• As a senior team member, responsible for leading a cross-functional team of copywriters, content producers and digital marketers that touch virtually every facet of the agency;
• Manage three fast growing departments (Media Relations, Digital Marketing and Social Media) and three practice areas including Franchise Development, Crisis Communication and Media Training for the agency;
• As the head of Media Relations, responsible for directing the team writing and distributing over 1,200 press releases annually for many blue-chip clients resulting in over 800 media placements for national TV, print.
• Create compelling brand narratives utilizing press releases, creative pitches and social media that translate into positive media coverage -- media relations efforts have landed clients on Fox & Friends, CNBC, Yahoo!.
• Strong crisis experience and experience working with senior leaders to develop crisis plans, response statements and implementing reputation repair efforts;
• Foster partnerships and alignment with key stakeholders by becoming a trusted advisor and delivering measurable results;

The Colony, Texas, US

• Developed brand narrative and coached senior leadership on delivering key communication;
• Partnered with senior leadership to define and implement Public Relations and Investor Relations strategy;
• Led external communication strategy, execution, and measurement including Agency management and campaigns creation;
• Interacted with financial media and analysts to deliver transparent and consistent communication;
• Participated in the development of marketing programs for both brands to guarantee optimal media coverage;
• Partnered with franchise development to drive lead generation through content creation and SEO;

Dallas, TX, US

• Directed all company-wide thought leadership and content initiatives across multiple platforms to drive brand awareness, franchise sales, and ultimately consumer sales. Managed content team to create and communicate.
• Served as the main information source for all media contacts requesting data and insights;
• Determined key messages and plan national public relations campaigns;
• Built and maintain relationships with key reporters, editors, and analysts;
• Built interactive content strategy that supports and extends company campaigns;
• Tracked and reported results for all public relations and digital campaigns;

• Wrote a monthly bylined article on home and design trends for a local magazine.
• Researched, drafted and edited monthly article;
• Provided compatible visuals for articles;
• Maintained extensive knowledge of all design trends.

Created design business from the ground up. Initiated grass-roots promotions and branding campaigns to include relationships with vendors, clients and promotional partners. Managed year over year sales growth to achieve over $1 million in sales. Created and rolled-out highly successful marketing events, web site design, promotional blog and email campaign.

Launched marketing department for this fast-growing technology company. Developed and executed strategic public relations, marketing, internal culture and advertising programs. Collaborated closely with senior management and business unit leaders to construct and advance a strategic roadmap leading to the company acquisition. Budget responsibility for all.

Dallas, Texas, US

• Public relations account management for Dallas-based firm recognized as a leader in the communications field for its innovative training and strategic consulting. Served as a liaison between the Account Directors and.
• Designed and produced marketing materials
• Wrote and submitted press releases and article submissions
• Media relations
• Planned press tours
• Maintained press clippings for all clients

Education record

Ba, Journalism/Public Relations