• As a senior team member, responsible for leading a cross-functional team of copywriters, content producers and digital marketers that touch virtually every facet of the agency; • Manage three fast growing departments (Media Relations, Digital Marketing and Social Media) and three practice areas including Franchise Development, Crisis Communication and Media Training for the agency; • As the head of Media Relations, responsible for directing the team writing and distributing over 1,200 press releases annually for many blue-chip clients resulting in over 800 media placements for national TV, print, local, podcasts, virtual roundtables and trade features including over 300 national placements; • Create compelling brand narratives utilizing press releases, creative pitches and social media that translate into positive media coverage -- media relations efforts have landed clients on Fox & Friends, CNBC, Yahoo! Finance, CNN, USA Today, Thrillist, Entrepreneur, Forbes, People Magazine, and Bloomberg Businessweek, as well as numerous morning show and trade features; • Strong crisis experience and experience working with senior leaders to develop crisis plans, response statements and implementing reputation repair efforts;• Foster partnerships and alignment with key stakeholders by becoming a trusted advisor and delivering measurable results; • High-level writing skills with the ability to produce top-tier new releases, bylined articles, executive correspondence and presentations;• Developed a Franchise Development agency practice from the ground up that includes the combination of PR, digital marketing, and account management working together to generate consistent leads for franchise brands; and, • Mentor junior team members on effective PR strategy and client management.

• Developed brand narrative and coached senior leadership on delivering key communication; • Partnered with senior leadership to define and implement Public Relations and Investor Relations strategy;• Led external communication strategy, execution, and measurement including Agency management and campaigns creation;• Interacted with financial media and analysts to deliver transparent and consistent communication; • Participated in the development of marketing programs for both brands to guarantee optimal media coverage;• Partnered with franchise development to drive lead generation through content creation and SEO;• Drove internal communication strategy and execution including managing intranet, weekly content development and oversite, editorial calendar, company announcements and executive messaging; • Leveraged social media channels to broaden public relation outreach for key executives; • Managed company media and investor relations sites including updating key executive bios, sharing significant media coverage and investor relations events;• Served cross-functionally as the Communications SME for internal and external campaigns, product rollouts and new restaurant openings;• Developed executive media training;• Managed crisis communication strategy.

Directed all company-wide thought leadership and content initiatives across multiple platforms to drive brand awareness, franchise sales, and ultimately consumer sales. Managed content team to create and communicate clear and consistent brand messaging through national and regional media outlets including broadcast, national print, industry trade and all social channels. Responsibilities:• Served as the main information source for all media contacts requesting data and insights;• Determined key messages and plan national public relations campaigns;• Built and maintain relationships with key reporters, editors, and analysts;• Built interactive content strategy that supports and extends company campaigns;• Tracked and reported results for all public relations and digital campaigns;• Organized external communication for corporate crisis; • Coordinated the creation of the brand national charity and associated campaigns;• Managed yearly public relations planning and special event budgeting.

Wrote a monthly bylined article on home and design trends for a local magazine.• Researched, drafted and edited monthly article;• Provided compatible visuals for articles;• Maintained extensive knowledge of all design trends.

Created design business from the ground up. Initiated grass-roots promotions and branding campaigns to include relationships with vendors, clients and promotional partners. Managed year over year sales growth to achieve over $1 million in sales. Created and rolled-out highly successful marketing events, web site design, promotional blog and email campaign to target potential clients and vendors. Social media and community building efforts that created a recognizable brand regionally in the interior design and remodeling industry.Planned creative monthly events to draw clients to retail events and drive sales;Partnered with a local magazine to byline a monthly feature article on home design;Created high octane website presence;Managed PR agency for national and local press.

Launched marketing department for this fast-growing technology company. Developed and executed strategic public relations, marketing, internal culture and advertising programs. Collaborated closely with senior management and business unit leaders to construct and advance a strategic roadmap leading to the company acquisition. Budget responsibility for all marketing and communications initiatives. Drove sales through corporate branding and trade show initiativesManaged public relations and advertising agencies leading to national press coverage. Key leadership in the public relations and marketing strategies for the company Developed and wrote consumer magazine features, white papers, press releases and executive keynote speechesCreated trade show format including booth design, promotional materials and vendor eventsDeveloped product sheets, brochures, and advertorials Advertising and direct mail/HTML email campaigns Developed corporate web presence Corporate identity and branding kits Led internal events to motivate and excited employeesCreated event-related materials, including invitations, presentations, demo scripts, and follow-up

Public relations account management for Dallas-based firm recognized as a leader in the communications field for its innovative training and strategic consulting. Served as a liaison between the Account Directors and Marketing Executives from a diverse client base that includes service and manufacturing companies, trade associations, financial institutions and government agencies. • Designed and produced marketing materials • Wrote and submitted press releases and article submissions• Media relations• Planned press tours • Maintained press clippings for all clients • Wrote and published in-house newsletters for clients • Assisted in media training