Logo Design: Conceptualized and designed the NerdRich logo, creating a modern and scalable visual identity that reflects the company’s focus on B2B tech eCommerce.Website Design: Led the design of the company’s website from wireframes to final visuals, ensuring a seamless user experience and adherence to brand guidelines.User Research: Conducted user research and usability testing to gather insights, leading to design improvements that enhanced user satisfaction and engagement.Prototyping & Testing: Developed interactive prototypes to validate design concepts, iterated based on feedback, and ensured alignment with business goals.Collaboration: Worked closely with founder and main developer to ensure design feasibility and consistency across digital platforms.Performance Metrics: Monitored and analyzed website performance metrics to refine and optimize the user experience continually.

Analyzed customer feedback to identify areas of improvement within existing products or services.Designed wireframes and prototypes using tools such as Adobe Creative Suite, Figma, Adobe sketch, and Figjam.Created interactive experiences with animations and transitions in order to improve user engagement.Ensured compliance with industry regulations related to UI and UX design.Designed user-friendly interfaces for websites and mobile applications, utilizing HTML5, CSS3, JavaScript and jQuery in mind.Implemented accessibility standards into all design projects.Developed page layouts and navigations, presenting designs and concepts to clients and management for review.Collected feedback from design and technical staff on website development needs.Followed best practices and standards for accessibility and cross browser compatibility.Conducted usability tests to evaluate the effectiveness of design solutions.Reviewed competitor websites and apps to determine areas where improvements could be made.