Manage a team of 4 SEO practitioners to develop and implement organic search and content strategies for Coca-Cola North America (CCNA) & a major QSR brand. Support several high-authoritative brand websites with a proven track-record of returning significantly improved visibility, organic traffic, conversions & ROI.- Coach account teams in producing best in class deliverables and ensuring excellence in client service.- Collaborate with internal teams and executives to integrate organic marketing into media plans and assist in the develop omni-channel strategies and integrated search campaigns.- Experience leading several large-scale site redesigns & migrations that require SEO consultation and recommendations surrounding website architecture, wireframe and page template design, crawl accessibility & more.- Growth-Focused Strategy: Developed framework for SEO projects and analyses to better showcase value of SEO strategies and recommendations to clients using various forecasting models and detailed opportunity analysis.- Best in Class SEO Campaigns: Delivered significant organic search growth for the CCNA portfolio with a thorough content development campaign focused on product transparency - nutrition, ingredients, and health - that drove a 230% increase in keyword rankings (1st Search Results Page) & 370% lift in organic search traffic across the 12 brand-owned websites.- Process Re-engineering: Evolved approaches to client deliverables, from SEO audits to ad-hoc analyses, prioritizing efficient and scalable processes while maximizing value for clients. - Thought Leadership: Led internal SEO “Center of Excellence” specializing in Local SEO, managing the development of robust and autonomous Local Search Audit to create more efficient and scalable workflows department wide and introduce more profitable process for the agency.

Reprise Media is focused on customer intent. We understand, activate and optimize what consumers seek, share and create. We employ our specialist expertise in search marketing, social media and content creation to achieve business goals.Key responsibilities include:- Developing and implementing interactive marketing strategies for Coca-Cola North America and its brands that improved search engine performance, drove organic traffic, and enhanced user experience.- Analyzing data to identify trends and optimize campaigns as measured by cost per acquisition, cost per click, click through and conversion rate.- Developing and providing timely reporting and analysis to measure search performance.- Collaborating with internal teams to enhance design, usability, content, and conversion points of digital properties.

Fantasy Aces is a leading DFS (Daily Fantasy Sports) site focused on every day skill based fantasy sports games. Hired as customer support and administrator assistant and within 4 months, was promoted to operations manager. Responsibilities included:- Providing a high quality user experience and customer support resulting in improved customer retention and satisfaction measures.- Managing the back-end of the site to configure and update content, reference user information, and improve site accessibility and aesthetics.- Developing site content including new and enhanced contests, player profiles and pricing requirements resulting in higher user participation and increased revenue per contest.- Analyzing post-contest results daily to ensure target margins were achieved and refine contests based on analysis.