As the Creative Director at Wow Hydrate, I have the privilege of spearheading a talented creative team. My role involves setting the creative vision and direction for the brand, ensuring that every aspect of our visual and marketing efforts aligns with our brand's ethos. Responsibilities include:BRAND DESIGN: Logo and packaging design for all SKUs.VIDEO PRODUCTION: From conceptualisation to shooting and final editing.SOCIAL MEDIA & ONLINE ADVERTISING: Curate and oversee WOW HYDRATE's social media content, ensuring that our brand maintains a dynamic and engaging presence across various platforms.WEBSITE & SALES CONTENT: Creation and management of sales collateral that supports our marketing and sales efforts.BRAND GUIDELINES: Developing and rolling out global brand guidelines.NPD & PRODUCT LAUNCH: Project managing new product development from concept to launch. This includes everything from product design to packaging and marketing strategies and engaging internal and external stakeholders.LABELLING & COMPLIANCE: Working with compliance teams to ensure our brand and labelling adheres to local and international regulations.My role at WOW HYDRATE is not just about overseeing these creative aspects but also about fostering a collaborative environment where our team can thrive and push creative boundaries. I'm a big advocate for learning and development amongst my team members and constantly work to elevate my department so that together, we deliver the best creatives for our brand.

As Creative Lead at News UK, I managed an award-winning team which played a central role in shaping the visual identity and advertising strategies for some of the UK's most prominent publications and luxury brands. I brought creative concepts to life, ultimately driving success for both News UK and our valued luxury brand partners. My tenure as Creative Lead was defined by a commitment to visual storytelling, design excellence, and the pursuit of creative solutions that made a lasting impact. I was recognised during my time as a 'Rising Star' in the business and my team was awarded 'Team of the Year' also. My responsibilities spanned various creative disciplines, from print to digital and included:DIGITAL & PRINT ADVERTISING: Producing advertising for The Sun and The Sunday Times online and in print, including the creation of banners, billboards, and designing and implementing new ad shapes.CLIENT MANAGEMENT: Working with luxury brands such as Mulberry, Cartier, Chanel, Tiffany to develop initial ideas and concepts in line with their vision.TEAM LEADERSHIP: Roll out of agreed strategies and concepts to a team of creatives, providing direction and guidance to deliver final creatives in keeping with agreed briefs.STAKEHOLDER ENGAGEMENT: Working closely with internal stakeholders such as commercial departments, to ensure concepts were signed off and delivered in line with expectations.INTERNAL CREATIVES: Designing and producing logos and other creative assets as required for News UK.

As the Senior Designer at News UK for Print & Digital, I managed a broad role with a variety of responsibilities that spanned the business's range of publications in print and online. Alongside supporting and guiding the wider team, my role involved:AD DESIGN: Creating visually stunning and effective print and online advertisements.WORKFLOW CREATION: Developing, executing, and optimising workflows for selling, building, and testing reactive iPad creatives, ensuring seamless processes for our clients and internal teams.CONCEPT DEVELOPMENT: Scamping concepts for our most prominent clients, pushing creative boundaries and staying ahead of industry trends.BRAINSTORMING: Collaborating with stakeholders to brainstorm ideas and concepts.LOGO DESIGN: Crafting logos for internal teams.WEBSITE DEVELOPMENT: Design and implementation of internal websites tailored to the needs of our sales team.CLIENT MANAGEMENT: Working closely with our sales teams to understand and deliver on client needs in print and digital advertising projects.REVENUE GENERATION: Creating and establishing a new revenue stream within the commercial department, focusing on digital products and services that aligned with our core competencies.