Product Marketing & Communications for all product categories

Hardware Category

Hardware Category

> Conduct market, pricing and gap analysis for Home categories. This includes consumer research, competitive review, customer need/gap assessment, and pricing and frequent market compshops.> Create project briefs on product, price, placement and distribution to guide development in regards to Canadian compliant product lines> Be the main contact with manufacturer overseas on development initiatives in coordination with PD teams in US> Drive concepts through PD process based on changes needed in product/packaging to make them compliant with Canadian standards> Manage all the aspects of new packaging development and execution in coordination with domestic and overseas multidisciplinary team> Act as a key customer interface in collaboration with the sales team, by creating presentation material, merchandising, photography, POG renderings and other sales materials> Conduct price positioning analysis to suggest pricing strategy to stakeholders to maximize ROI.> Manage multiple product development projects in different categories and be the keeper of all product related intelligence

An ambitious and energetic Business Development Manager working to introduce the Univet brand into the safety industry. I am the front of the brand and am dedicated to creating and applying effective sales strategy throughout North America. My goal is to drive sustainable financial growth of the brand through boosting sales and forging strong relationships with clients.• Establish Sales & Marketing objectives and strategies for the product line to achieve market share goals and profitability of products • Achieve the agreed upon financial objectives of the product line • Develop, execute, and communicate Sales & Marketing strategies to ensure the profit growth and expansion of company products and/or services. This involves planning market research, product and program development, pricing strategies, communication, field implementation, and training for specific market segments including distributor sales force in Canada and United States• Monitor the product line performance and institute corrective action by forecast adjustments • Identify and develop strategic alliances with key opinion leaders• Communicate with outside advertising agencies on ongoing campaigns

As a product manager it was my responsibility for introducing new products and ensuring revenue and profits targets are met. With in-depth expertise on the market, players and products, I had to ensure Ronco's competitive positioning in the marketplace. Working closely with various departments, I was the driving force behind launching, marketing, selling and meeting the agreed business objectives for head and body protection products.• Develop and manage new products & brands while considering business objectives, product positioning strategies, budget requirements, sales and profit objectives and distribution channels. • Producing task lists, finalizing requirements, putting together a project schedule, managing dependencies between tasks, creating Gantt chart and tracking progress against milestones on Microsoft Project• Identifying, assessing and dealing with risks on a project• Research, review and analyze appropriate market information such as market size segments, growth, trends, product life cycles• Managing stakeholder expectations and ensuring the customer's needs are met• Managing incoming changes and carrying out a change assessment, putting forward recommendations and acting on the approved changes• Task allocation and delegating work to the team

As a brand manager I was concerned with creating a lasting impression among consumers and improving product sales and market share for Sallazzo slippers. • Developed and implemented a company-wide go-to-market plan for the brand Sallazzo and working with all departments to execute.• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product by creating company’s brand messages through print, mailing, copy writing, email marketing and coordinating all online promotional services• Lead the development, approval, and communication of product changes• Organized & attended tradeshows and events to represent the brand• Establishing working relationships with a variety of different media channels and PR Reps• Gained brand awareness through two television networks, three magazines, two full page newspaper stories, invited and attended 3 celebrity events• Worked with Miss Universe Organization and Warner Music Group to develop licensing opportunities.

• Reported to the office manager for assistance around the office• Answered telephones, relayed messages, answered emails• Prepared a variety of packages, organized mailing list, opened and sent out mail• Processed payments, prepared invoices, ordered office supplies• Assisted with set up for events, scheduled meetings • Reported directly to the marketing director for marketing related duties• Assisted in the execution of events planning for networking events• Created multiple flyers for a variety of different programs and events• Assisted in the creation of a quantitative website analysis• Learned how to apply marketing skills and tactics• Learned marketing tracking techniques