At Vermont Cider Company I manage a portfolio of brands: Woodchuck Hard Cider, Magners Hard Cider, Wyder's Hard Cider and Day Chaser Canned Cocktails. My focus is owning national partnerships such as Live Nation, AEG, NASCAR and Hendrick Motor Sports, and The New York Red Bulls. I also focus on more Regional Partnerships across the nation such as music venues, influencers, charities and festivals; working with our sales team from Leadership to Field Sales Reps on a daily basis. Organization and relationship building is key to my success in this role, alongside my passion for building a strong team morale. I also get to simultaneously launch new brands while creating fresh buzz among brands that have been in the market for over three decades.

At JuneShine I developed our National Field Marketing strategy, working closely with sales, operations and the chain team. I built and managed a team of four Brand Managers and 30 Brand Ambassadors that were mostly located on the West Coast. I managed the East Coast with a team of 10 Brand Ambassadors. In the first half of 2022 my team and I executed over 200 large scale events, 600 demos, 10 festivals and touched over one million customers. I developed tools to determine cost and return on every one of these interactions and managed a 1.2 million dollar budget. I sought out and grew partnerships with music venues, charities, festivals, action sports brands, influencers and musicians. I also developed and executed a field marketing plan to successfully launch a new product line in 10 markets. These efforts helped grow the brand 45.8% over the previous year.

At ABV I was responsible for creating and executing a strategic events and partnerships platform for all four of their brands in all major markets across the country. This included owned and operated events, third party events, festivals and mobile marketing. I managed a team of three across the East Coast and managed NYC in its entirety. Working in tandem with sales, marketing and distributors my team carried strategy through development and execution phases. I also created and managed a pop-up tap room in Brooklyn. Along with the marketing and brew team and hired bar staff we ran this successful branded experience for over two years where we also booked private events and hosted special releases.

My role at Sixpoint spanned sales and marketing. I worked with our network of over 40 distributors, where I built sales goals and provided the marketing tools needed to create demand. I helped build and manage a team of ASMs, chain reps, ground reps and event coordinators. I sought out impactful marketing partnerships and was successful in building a partnership with the Brooklyn Public Library and Bowery Presents. I developed the first South Street Seaport Food Labs along with The Howard Hughes Corporation and Chase Bank. I executed Beer for Beasts, a charity beer festival with 100% of the proceeds going to the Humane Society. I also created a traveling event concept in which I executed week-long events in all of our major markets which led to a direct rise in sales.

Financial assurance of a multi-million dollar organization and Development officer within the University of Pennsylvania alumni sector. Responsible for preparation and promotion of “mixer” events for Penn graduate students and relationship management with the top law firms in Philadelphia (networking provider connecting Penn law students and Philadelphia job market). Experience in online research.

Created content and webhousing for Banyan Productions new website, including development of a new format and copywriting for their website. Assisted in production of (writing, directing, and starring in) film shorts.