MARKETING - SPORTS & ENTERTAINMENTThe endorsement market and methods have changed. We live in a digital age where engagement analytics and post reach dominate CMO brand meetings. As a marker, we tell the story between celebrity influencers and their core consumer demographic. This enables brand managers to work smarter and rely on the data to build their strategy. A fan of human behavior and what drives consumer spending. Also manage business affairs for professional Athletes including 10 Pro Football Hall of Famers, 6 Heisman's, 2 NFL MVP's, 4 Super Bowl MVP's and a combined 22 Super Bowl rings.