Jamie Harder Email & Phone Number

Cincinnati, Oh, Us

Responsible for developing annual and long-term strategic marketing and business development plans to drive consumer awareness and conversion at the point of purchase.

Cincinnati, Ohio, United States

- Senior Manager leading a team of four in Omnichannel Commerce Marketing efforts on the world’s best-selling wine brands including Barefoot (Official Wine Partner of the NFL), Apothic, La Marca, Whitehaven, Black Box and, Viarae (by Issa Rae).- Of the Commercial business unit, the six brands above equate to: o 45.6% of the ‘24 Revenue Plano 66% of the ’23 Commerce Marketing Budget - Established go to market strategies, omnichannel planning, national chain customization, interagency & cross-functional relations, creative briefing & development, implementation, and sales communications. - Developed Quarterly Business Review including point of sale order review, customer planner acceptance, display execution via beacon performance, and Nielsen IRI trend analysis to deliver continuous improvement. - Considered a Commerce leader across E&J Gallo's Commercial Wine Business Unit by leadership. - Integral member of each brand’s cross-functional support team. - Special Projects o Agile & Sales Efficiencies Workstreamo Omnichannel Commerce Marketing Future Fit

Cincinnati, Ohio, United States

- Manager of the Central Region supporting both Retail & On-Sale strategies in the Liberty (NJ, PA) and Lakes (OH, MI) divisions. - Identified opportunities, built plans, and executed market-specific programs with relevance and impact. - Championed channel-led approach & decision making to meet our consumers in the moments that matter. - Positioned to drive collaboration across Brand, Distributor & Customer Sales, and Commerce.

Cincinnati, Oh

- Drove Commerce Marketing strategy, annual planning, and joint business planning for the Northern Area key accounts including Kroger G.O., Meijer, CVS, and Giant Eagle. - Created scale, yet nimble, 360-degree customized programs that ensure A&P optimization while driving the greatest impact against our brand/program objectives. - Managed multi-million-dollar A&P budget forecast to deliver business goals.- Managed Channel Playbooks (corporate initiative) development, senior leadership road show, and internal commercialization in July 2020 during National Sales Meeting

Cincinnati, Oh

In this last role with Edge, I took a much greater leadership responsibility for Edge Marketing as our Kroger lead working alongside our sister agency Vice President. Together, we lead the office in new business opportunities and Advantage Solutions partnership, while also overseeing and mentoring our local agency team of more than 10 individuals. Our goal was to provide the best Shopper Marketing strategy, plan development, and customer partnership in the industry.Beyond team development, I continued to lead our Bayer client on the Kroger business and took on new responsibilities in the Convenience Store Channel for Ferrero. This new assignment allowed me to expand my strong grocery background to C-store and build plans to drive consumption of brands like Tic Tac and Nutella.

Greater Minneapolis-St. Paul Area

As Account Director, I maintained my role and responsibilities as HQ lead for Schwan's Consumer Brands. I also on-boarded our newest client, Post Consumer Brands (formerly Post Foods and MOM Brands), to our agency when we were awarded the business in October 2015. During this time, I assumed the role of HQ lead for both clients managing the on-site relationship, local team of 5 colleagues working between the two businesses, as well as our field organization exceeding 12 team members. As Account Director, I oversaw my team's strategic planning, execution, and post analysis of our Shopper Marketing programs for more than 16 customers including Walmart, Kroger, Albertsons/Safeway, Target, Publix, Ahold/Delhaize and more. With strong personal & professional ties back to Cincinnati, I was also the manager of our Kroger Senior Account Executive working on both clients to provide additional agency leadership on the accounts. An integral part of this role was also working directly with each client's brand management and category development teams. Demonstrating Shopper Marketing thought leadership, I would identify and liaison the discussions and opportunities for customer-specific support in terms of the brand's current and future potential. In April 2017, I was relocated to Cincinnati, OH and maintained all of the responsibilities above through the onboarding and transition of my roles to local agency replacements. During this time, I also began working as the Kroger account lead for Bayer & Ferrero.

Greater Minneapolis-St. Paul Area

Promoted from Senior Account Executive, I accepted this role and relocation from Cincinnati, OH to Minneapolis, MN to assume the positive of on-site agency lead for Schwan's Consumer Brands. In this role, I worked alongside their their Shopper Marketing and Integrated Marketing internal teams. Account Supervisor responsibilities included:- Fiscal management and reporting of the FY14-FY15 annual Shopper Marketing budgets across more than 50 retailer accounts nationwide (planned by 4 colleagues under my leadership)- Lead Shopper Marketing planning, execution, and program analysis for Kroger, Target, and Military accounts (across all Schwan's Consumer Brands) - Worked alongside the Integrated Marketing Manager to develop the FSI artwork, national coupon strategy, as well as Shopper Marketing couponing activity - Lead the coordination of Shopper Marketing information sharing amongst the various brand team members during regularly scheduled status meetings. These meetings were an effort to establish the value of this marketing discipline to the brand's annual sales and growth potential, as well as providing updates to the annual plans, shopper insights, industry best practices, and post analysis to evaluate the quantitative and qualitative impact of Shopper Marketing programs at retail - Worked closely with Edge Marketing Strategy, Insights, and Planning division to ground all client strategies with key shopper insights as well as continuously inform (or validate) marketing plans with strong data-rich rationale to ensure best performance

Cincinnati, Ohio Area

- Kroger Field Team Lead responsible for 10+ CPG clients: Reckitt Benckiser, Schwan’s Consumer Brands, Barilla USA, Post Cereal and more.- Develop annual marketing plans for each client based on their national brand priorities and initiatives for the most impactful shopper marketing campaign at Kroger, specifically. - Work closely with each customer's sales team to understand the needs of their Kroger shopper, the needs of their Category Managers, the needs of the entire category to grow the business and their personal needs to win sales. - Confidently communicate program elements and rationale, while maximizing the budget dollars.- Successfully manage programs through program tracking, timeline development and coordination, budget management and reconciliation, post-promotional analyses and internal and external reporting.

Cincinnati, Ohio Area

- Kroger field team member supporting an Account Supervisor and Senior Account Executive on the following accounts: SC Johnson, Schwan’s Consumer Brands, Johnsonville Sausages, MARS Frozen Novelties, Bacardi USA, Barilla USA and Post Cereals.- Work closely with each customer's sales team & vendors to ensure flawless execution of shopper marketing programs. - Confidently communicate program elements, current status and upcoming deadlines in weekly status documents for each client. - Successfully manage programs through program tracking, timeline development and coordination, budget management and reconciliation, post-promotional analyses and internal and external reporting.

Cincinnati, Ohio Area

- Sales Manager for six large distributors & 600+ small retail accounts, ranging in annual sales of $1,000 to $350,000. - Coordinated & organized the F+W Media booth for more than 15 trade show events over 18 months. Trade show event coordination included planning the event, ordering stock, developing promotional materials, projecting event sales, vendor communication, event marketing, driving trial & awareness on the showroom floor and secondary sales follow-up with new business leads. - Original creator and developer of www.sewstitchglue.com; a website created to enhance business-to-business communication with independent specialty retailers and to provide an informational hub for social media initiatives. - Effectively communicated the needs of the customer to the editorial, design and production teams to meet crucial deadlines and increase sales for each season of book releases. - Individual sales for 2010 exceeded sales forecast and budget (106% to budget); an accomplishment only achieved by one other sales team member.

Bangkok, Thailand

- Organized Freewill Solution’s current and past marketing materials to create a presentation outlining the strengths and weaknesses of the company’s branding efforts.- Analyzed the marketing efforts of clientele and industry market leaders, to demonstrate opportunities to leverage competitive marketing initiatives.- Provided action items and suggestions in a formal report to top management in the following areas: corporate identity, internal communications, corporate culture, brand awareness, brand standards and visual representations.

Cincinnati, Ohio Area

- Provided efficient sales support to the eight international sales executives through the organization including: literature requests, client referral correspondence, and event logistics.- Co-coordinated and executed a private aircraft display event which welcomed over 70 prospective NetJets and Executive Jet Management customers.

Cincinnati, Ohio Area

Communicate with account clients, specifically managed the Penn Station Athlete of the Month account. Brainstorm advertising proposals for top accounts and follow-up with various public service announcements, and media releases throughout Northern Kentucky & Greater Cincinnati.

Cincinnati, Ohio Area

- Effectively communicated with top client management to collect and publish referral letters and video testimonials.- Updated weekly sales statistics for three sales positions and 22 project managers.- Planned and organized over 10 events attended by top local business executives in the Tri-State area. - Coordinated and executed the Executive Growth Conference 2007, the largest event in company history.

Ba, Marketing

Activities and Societies: As a student at the University of Cincinnati, I was incredibly involved within the student group organizations.

Bachelor Of Business Administration, Marketing