Jamie Hoff Email & Phone Number

Scottsdale, Arizona

· Directly responsible for driving ongoing engagement with existing and new clients within the financial services and travel industries. Responsible for a $265MM sales portfolio and identifying additional revenue opportunities· Collectively develop loyalty strategies for each client based on their needs and lead cross-functional teams from strategy through execution and ongoing engagement. Work across the marketing, finance, reporting, operations, compliance/info security and technical teams to ensure a successful initiative launch· Continuously showcase the value and offerings available to clients in a way that is relevant to helping them do their business more efficiently and drive positive business results for each client· Maintain a pulse on market loyalty program trends and best practices across existing clients and external brands. Share loyalty marketing thought leadership to provide additional value for clients· Ongoing alignment with leadership on priorities, budgets, and resource allocation

Montrose, Ca

· Accountable for Loyalty client portfolios representing over $300MM · Attained client retention rate of 90%+ for major clients during my tenure; integral part of team leading consistent contract renewals· Led team overseeing all aspects of the loyalty travel experience for customers including; mobile, web, customer UX, marketing, segmentation, analytics and customer service· Successfully managed multiple implementations of new reward programs which includes integrating into third party platform providers, as well as managing all cross-functional internal work streams: development, design, QA, call center, finance, marketing, mid-office, telephony, security & compliance. Responsible for leading entire span of project from the RFP process, contract negotiations, full functional development, to final launch· Managed a team of professionals whom are responsible for the day to day management of Tier 2/3 reward program implementation, client servicing and new feature enhancements· Responsible for managing Client roadmap budgets of $1.25MM annually· Maintained contact with strategic partners; building influential relationships vertically and horizontally, including client decision makers at senior levels· Assisted in developing Fraud processes with clients by understanding concerns, patterns & objectives and overseeing development to put controls in place online and within our call center & finance teams

Montrose, Ca

· Responsible for strategic development, management and growth of all customer marketing initiatives · Responsible for managing an advertising budget of $250K annually· Responsible for managing a $500K budget of co-op marketing funds across 20+ different high-profile partners & industry-leading suppliers such as Carnival Cruise Lines, Royal Caribbean, Hertz, Pleasant Holidays, Delta Vacations· Served as the departmental project manager for several cross-functional work groups while collaborating with company-wide departments on marketing related activities and functions to ensure marketing goals and objectives were achieved

Montrose, Ca

· Managed and led team responsible for all creative design and copy for all marketing related materials and all promotional events· Created, implemented and managed strategic marketing plans for three cross-functional affiliate programs· Developed a team of associates to support the marketing demand of our growing Leisure business