Jamie Hoffman Email & Phone Number

Bethesda, Md, Us

Charlottesville, Virginia, Us

Bethesda , Md, Us

• Direct The Ritz-Carlton brand voice, including graphic, video, and photography standards. Create a global aesthetic to improve brand image and drive preference. Create brand voice standards for use within the field, and provide ongoing training and implementation guidance.• Oversee agency and partner relationships involving 10+ agencies including our primary agency of record, Team One. Direct and synchronize agency deliverables and timelines across major strategic initiatives. • Direct and define content marketing including Art of The Craft, 100 Travel Memories, the Ritzcarlton.com Featurette, and mobile app Travel Posters. Plan the editorial calendar and strategic direction for The Ritz-Carlton Magazine and Weddings by The Ritz-Carlton, delivering dual language (Mandarin/English) version to meet brand growth in market.• Lead marketing strategy and material development for all brand operational programs including Ritz Kids, featuring exclusive content created by Jean-Michel Cousteau’s Ocean Futures Society. Other key programs include Global Spa Strategy, Mobility, and the brand Style Guide.• Serve as brand champion to internal and external stakeholders on graphic and marketing standards. Build relationships across the organization to create awareness of and adherence to graphic standards within social media, eCommerce, the global sales organization, internal communications, the Leadership Center, Gift Cards, Retail, Residences, and Destination Clubs.• Launch Ritz-Carlton Rewards and JP Morgan Credit Card including all marketing related materials for program and lead fulfillment track to deliver product on property. Provide ongoing brand voice support including Rewards partner materials development.• Develop positioning and brand standards for Ritz-Carlton Reserve. Creating visual aesthetic in all marketing and on property materials. • Provide ongoing support for Field Organization with on-going training and implementation of standards globally.

Bethesda , Md, Us

• Oversaw development of all non-advertising marketing materials including sales collateral, photography standards, and newsletters. Served as brand stylist on all hotel and brand photo shoots with continued update of image assets to meet brand standards.• Supported all hotels globally to develop outstanding creative within brand standards as developed by an external agency (Team One). Created Graphic Standards guidelines.• Oversaw relationships with multiple external vendors and managed over 100+ projects to ensure that graphic product is delivered within brand standards and in timely manner.• Managed Digital Assets including creation of Digital Asset Library to house all photo assets for brand and hotels, with usage rights management. Lead all training for hotels and above property users and developed supporting training documents.• Served as graphic resource for above property groups, Global Sales, Community Footprints, and Leadership Center to produce graphic materials within graphic standards while meeting business objects of internal partners.

Bethesda, Md, Us

• Oversee global luxury hotel partnership development including the selection of partners that meet brand business objectives determined by brand health and consumer data.• Negotiate all luxury partnership contracts that establish business terms and manage budgets to determine feasibility. • Execute and implement partnership product and/or service, including managing timelines, roll out and all marketing strategies to pull through in consumer channels. • Manage day to day relationships with luxury brand partners including; Jason Wu, Nacho Figueras (polo), Jean Michele-Cousteau, American Express, Saks Fifth Avenue, Asprey, Mercedes-AMG Petronas Formula One Team, Saint Louis, Arquiste (Carlos Huber), Sentebale, Aspen Valley Polo Club (Snow Polo). • Lead on site activation for large scale luxury events with various stakeholders including hotel, external partner and all agency production, budget, project management, social, digital, marketing amplification efforts.• Work with Global Sales Office to secure luxury clients for key brand events, including luxury travel industry, sales contacts, and ownerships groups. Host customers at events including all itineraries and logistics for duration of experience. • Direct annual luxury partnership budget of over $5M.• Lead Luxury POV within larger Marriott partnership organization. • Determine how global partnerships pull through in various Continents. Work with Continent structure to implement these partnerships in various countries/regions, being aware of cultural and regional nuances.

• Managed sales and marketing efforts of premium paper for North American market. Establish brand image by administering corporate graphic standards, defining the visual style for all company communications to drive preference. • Educated graphic designers about Scheufelen products as well as consult on graphic design projects. Work with production managers, account executives, art and creative directors, and printers to sell premium paper products.• Organized creative events for designers, merchants, and schools to showcase capabilities and attract new designers to specify specific paper grades.

Washington, Dc, Us

• Oversaw 100+ projects for large design firm of 30 people. Distributed these jobs among design and production staff.• Controlled all day-to-day activity to prioritize deadlines of all printed materials including bidding work to printers, selecting vendors, and paper selections.• Maintained all schedules internally and externally with constant updates and changes to relay to outside vendors and staff.• Negotiated all photography and illustration for client collateral within budget guidelines. Including coordinating photo shoots and photo library maintenance.