Jamie Indigo Email & Phone Number

Atlanta, Ga, Us

Englewood, Co, Us

I'm not a robot, but I speak bot.• Facilitated site launches and redesigns by providing technical SEO requirements and SEO QA as well as go-live support for e-commerce, publishing, and brand sites.• Crafted technical solutions that incorporated client business objectives, project life-cycles, resource availability and applications along with installation and modification specifications. • Wrote a weekly tech SEO newsletter lauded in the professional community for its ability to convey complex and/or dry technical nuances in an easy to understand and humorous manner. •Cofunctioned with agencies and in-house teams to launch, migrate, consolidate, or redesign web properties by communicating technical expectations, analysis site behavior, performing QA, and serving as SME for planning sessions.• Contributed to the preservation and documentation of the digital landscape by analyzing and presenting data at professional conferences, private trainings, and open-source efforts like the Web Almanac.• Provided Core Web Vitals audits by analyzing rendering strategy and execution. Vetted identified issues with solution engineers and data scientists to ensure technical functionality of test execution and data collection.

San Jose, Ca, Us

New York, Ny, Us

• Allied with in-house SEOs to leverage an enterprise crawler for data-driven insights to craft short and long-term organic growth strategies based on their existing search visibility, technical configuration, and available resources. • Specialized in sites with enterprise, ecommerce, JavaScript frameworks, and/or rendering optimization (Core Web Vitals) needs in order to create actionable tickets ready for developer refinement.• Enhanced engagement with non-SEO stakeholders and contributors by creating KPIs to measure ROI on actioned items then monitoring and sharing the results to increase well-earned dopamine and buy-in for future initiatives. • Communicated changes to search crawler, web rendering service, and SERP behaviors to internal and client engineering and product teams in order to craft technical solutions that incorporated business objectives, project life-cycles, KPIs, and resource availability.• Teamed with Business Development and Marketing to bring in new clients and upsell current clients at all stages of the sales funnel from research to sales close. Achievements include representing the company on-stage at professional conferences, creating on-and-offsite content, and participating in community initiatives.• Paired with large enterprise clients using dynamically generated content to correct index coverage by examining the server logs, information architecture, technical signals, and technical parity (such as via geolocation or mobile vs desktop).

Centennial, Colorado, Us

• Work embedded in dev teams across pillars to identify and correct technical SEO issues. • Developed product strategies by working across Product Management, Engineering, Database Admins, API Engineers, Marketing, Business Development, and other cross-functional teams to grow organic into the dominant acquisition channel with traffic 30% year over year growth.• Worked closely with Product and Delivery teams as a subject matter expert to help identify, document requirements, and prioritize improvements for website architecture, internal link structure, server and CMSs.• Advocate for SEO strategies and advanced SEO techniques to internal team members. Initiatives include the adoption of open web technologies such as Progressive Hydration JavaScript rendering, PWA, W3 accessibility standards, & user-centric KPIs.• Tracked the efficacy of feature and content enhancements using Google Analytics, Search Console, and server logs. Reports were shared weekly during Product and Performance meetings as well as with C-level stakeholders as needed.• Contributed to site development as SEO Tech Lead by setting KPIs, collaborating solutions with engineers, vetting feature implementation strategies, and QAing code pushes. This included run and projects such as ccTLD launches, CMS and PIM upgrades, JSS implementation, and SSR Angular 7 front-end re-architecture.

Vancouver, Bc, Ca

• Identified and corrected a high-friction point through customer journey analysis for product sales funnel which resulted in 2x traffic and a ~$200k increase of additional revenue.• Executed A/B tests using Adobe Target and Adobe Analytics on key landing pages, tracked key interaction data, and performed statistical analysis to determine the efficacy of changes. Key findings were shared and scaled out in applicable areas to enhance a unified user experience.• Improved data integrity by analyzing the impact of 3rd party JavaScript tag tracking errors on performance and analytics. Vetted identified issues with solution engineers and data scientists to ensure technical functionality of test execution and data collection. Improved data accuracy by 40%.• Collaborated with front-end developers to customize an open-source A/B server-side testing platform using in-house resources. The result was -25% pageload time and +17% conversion rates for pages running tests.

Denver, Co, Us

I work on a team of senior SEOs to develop products, support new sales and create client strategies. We rallied around a strategy that focused on critical thinking and thoughtfulness over automation. • Product Development: I created new reviews maintained a balance between technical best practices, the user experience, and the client’s business goals. These were designed to be scalable, generate significant revenue, and to serve as the jumping point for additional products. • Google Analytics Audits: robust audits that captured implementation & configuration issues and recommended better conversion and event tracking.• Created a product to guide clients through the migration to Universal Analytics and the ec.js plugin in manageable phases.• Product Listing & Product Page CRO Reviews: introduced deep reviews that captured actionable recommendations for our clients and a gap analysis with their competitors. • Advanced Page Review: collaborating with teammates; we crafted a review that went beyond standard page reviews to reveal significant technical, content and UX opportunities.• Sales Support: Paired comfortably with Business Development Managers to bring in new clients and upsell current clients at all stages of the sales funnel from research to sales close. • Servicing Existing Clients: Identified critical errors on client websites. Examples include: • An ecommerce site that required account creation to add a product to the cart but lost the product after the account was created. • Compromised data integrity caused by using URL parameters rather than cookies for session management. • Third-party services that disrupted goal tracking by changing destination URLs and misattributed conversions.

I led the dotcom team and defined & drove strategy during a site-wide redesign. Cross-team collaboration included developers, QAs, DBAs and designers as we rebuilt databases, code structure, backend tools, CDN resources, and overhauled the site design.• Relaunched a 70,000 products B2B/B2C ecommerce site bringing in $24M annually as a lightweight mobile-first site resulting in a 26% increase in conversions.• Analysed efficacy with A/B & multi-variants around device type, OS and more. Execution required the GA API, complex formulas in Google Sheets and statistical analysis to validate KPIs. • Honed testing processes through progress tracking, peer reviews, effective escalation and team collaboration and coordination. • Built more robust category pages with supportive content that included buying guides, articles, blogs, and videos. This reduced bounce rates and increased overall engagement. • Created technical solutions that incorporated business objectives, project life-cycles, resource availability, application, along with installation and modification specifications. • Worked across internal HubSpot and SalesForce teams to develop drip marketing campaigns on key buyer moments resulting in a 30% decrease of abandoned orders.

Initially, my role was focused on optimizing blog content, but my technical skills became a quick asset as I worked across teams to repair, refine and reinvigorate the site. • Planned and executed efforts around speed, mobile UX, and manual/algorithmic penalties. I delivered ongoing reports of these and other organic & KPI data to CXOs and Senior Managers.• Orchestrated a content consolidation and a new CMS strategy with my team of 6 marketers, 3 designers, a photographer, and an SEO resulting in a 50% increase in landing page conversions. • Developed site publication guidelines with supporting Marketing and Merchandising initiatives. The efforts covered 20K categories pages, 70K product pages, 4 subdomains and 5 sites.• Created hub & spoke model for lead-generating assets executed in 90-day cycles that that resulted in a 27% sales increase and reduced the cost of content creation. • Owned Google Analytics for all Enterprise properties. This included property & view configuration, cross-domain tracking, and migration to Universal Analytics.

• Crafted step-by-step product tutorials to create a proactive knowledge base that resulted in a 50% reduction of consumer support requests• Analyzed traffic trends to provide PMs with metric-based insights into potential areas of concern and development opportunities• Executed customer experience media relations on Twitter and Facebook to troubleshoot products and increase product awareness• Assisted in editorial planning to develop site content structure and organization• Managed POI database using enterprise software• Tracked and reported usage statistics using Google Analytics and custom-built widgets to record user traffic flow• Provided Product Teams with metrics based on search queries, traffic flow, and support system tickets to aid in the identification and resolution of programming errors

• Cultivated relationships and opportunities to promote brand value and authority • Brewed in and outbound link juice with optimized user-friendly content • Edited articles and effective increased visibility with on-page SEO • Tailored meta tags and descriptions for maximum SERP CTR• Monitored industry trends to identify trends and technological developments• Paired with technicians and content experts to document product installations and reviews• Produced and edited instructional videos and photo series

• Researched, identified, and documented necessary resources and procedures necessary to receive promotional items meeting specified guidelines• Developed article structure, format and schedule• Managed proprietary database and performed necessary audits to ensure positive user experience• Recruited and negotiated exclusive vendor promotions• Crafted white papers, blogs, & social media content