Jamie Laferrera Email & Phone Number

Bernards, Nj, Us

o Customer Engagement workstream lead for the go-to-market launch of GO, McGraw Hill’s new enhanced e-book - Responsible for creating and executing on a broadscale market development and research plan to implement GO across 195 titles - Achieved activity participation goals, influencing $1.6 million of revenue - Implemented budget optimization strategies resulting in 37% reduction in expenses while achieving plan goalso Participating member of the go-to-market launch of McGraw Hill’s Artificial Intelligence (AI) toolo Analyze survey data, synthesize results and regularly present insights reports, product development recommendations and market qualified leads to cross-functional team leaders o Generate a sales pipeline through meticulous tracking of customer engagement activities within Salesforce.como Directly manage an extensive network of 10+ contractor workers that support customer engagement activities across market development planso Facilitate and support in-person and virtual customer eventso Achievements: - 2022 Market Development Manager of the Year - 2023 Platform Innovation of the Year Award

Greater New York City Area

o Oversaw a portfolio of 400+ Higher Education Small Market products, worth $36 million in aggregateo Initiated a streamlined approach to establish a product development pipeline of over 130 productso Managed a team of five on-site direct reports, plus a broad network of authors and vendorso Frequent collaboration with production & finance teams to achieve portfolio goalso Developed best practice processes and strategies for my team in order to successfully deliver on customer needs

Greater New York City Area

o Created over 100 digital products by liaising with external vendors & product teamso Developed & scaled a standardized customer engagement program for top targets across 50+ productso Maintained a monthly calendar for development and customer engagement priorities o Honed excellent project management and collaboration skills

o Conducted a high volume of customer-facing visits, webinars, & phone conversations o Worked closely with our sales force to determine top targets & maintained an accurate tracking list of all relevant accountso Developed marketing campaign calendars & executed on engagement activities

New York, New York, United States

o Coordinated translation project life cycles by preparing estimates, lining up qualified & reliable vendors, dealing with any questions that arise, & ensuring a high-quality finished product on time & within budgeto Employed extensive communication & negotiation skills between multiple levels of vendors, clients, & the sales teamso Troubleshoot diverse projects & manage client expectations through preparing project estimates & keeping all lines of communication open

o Coordinated translation project life cycles by preparing estimates, lining up qualified & reliable vendors, dealing with any questions that arise, & ensuring a high-quality finished product on time & within budgeto Employed extensive communication & negotiation skills between multiple levels of vendors, clients, & the sales teamso Troubleshoot diverse projects & manage client expectations through preparing project estimates & keeping all lines of communication open

o Involved extensively in commercial mortgage loan reconciliation with international clientso Analyzed legal documents, financial documents, & various real estate offerings for commercial loan issues with principal in excess of $2 billiono Maintained professional client relationships & actively engaged with investment banking clients & lawyers to discuss prospectus offerings before sold to investors