Responsible for the development, implementation, and evaluation of the organization’s marketing strategies as well as overall brand reputation. Serves as the public information officer and manages all public relations activities for the entire health system, which consists of 17 locations.

Develops, implements and evaluates the integrated strategic communication plan to advance the organization's identity and broaden awareness of its programs, priorities and accomplishments. Writes and edits all written and verbal communication for the health system internal and external communications and manages all public relations activities.

Chief executive in charge of all account services, including oversight of the department that handles account management as well as media buying, social media management and public relations at the Syracuse-based marketing agency.

Manages and oversees all accounts at ABC with a focus on organization and problem solving. A tireless brand advocate, consistently generating new avenues for content distribution and finding ingenious ways to stretch marketing budgets large and small.

Responsible for fundraising to specific segmentations, including all Reunion Giving, Young Alumni fundraising, and parent solicitations. Assisted with development of major solicitation pieces, branding of the Annual Fund campaign, in addition to managing a portfolio of Annual Fund prospects.

Directed and oversaw marketing policies, objectives, and initiatives of OCNB and its affiliates. Was responsible for all advertisements, press releases and other marketing efforts of OCNB and its affiliates, as well as updated and refreshed company website. Developed and monitored strategic initiatives, organizational performance, corporate culture, corporate image, and the competitive environment.Researched and conducted ongoing analysis of targetmarkets to develop innovative marketing strategies to solicit and retain business. Assisted Product Managers in developing monthly product campaigns.Assisted the organization in anticipating, analyzing and interpreting public opinion, attitudes and issues that impacted the organization’s operations, plans, image and brand. Served as the organization’s primary media spokesperson.Assisted in development of a multi faceted two year brandingcampaign including T.V., P.O.P, outdoor, web design and print.