Applying a career lifetime in commerce to residential property sales with honesty, integrity and a strong focus on personal service.

Intermittent and contract / interim roles and guest lecturing in the health & beauty, food and consumer electricals coupled to pro bono work for ‘Serve On’, a rehabilitation charity linked to Help For Heroes. Of note:- JBP creation and account support for Philips UK: Dec '23 > Mar '24- Commercial, sales, marketing and finance support for start up packaging and print brokerage: Jan '19 > Feb '20.- Guest lecturer at Bath University - 'commercialising products for retail' and 'international marketing' topics for Engineering and Business under and post graduates: '19 > '20- Interim Commercial Director / Naturya superfoods: '19

Interim role reporting to the President (Europe) I led a 6-strong Retail Channel sales team responsible for delivering £50m in Currys, Argos, Grocery, QVC and European distributors.

Colart is an international branded fine arts business with operations in the USA, UK, China and Western Europe, with group revenue c. £145m. Over the next 2-3 years the Colart group is undertaking a transformation from a “paint maker” to a creative life style business.I identified, developed and drove a transformation of all aspects of the commercial function over a 3.5 year period. This involved working closely together with the Global Brand teams, the Retail Marketing team and the UK Commercial Finance Business Partner, as well as my peers from other markets.Key was the development of robust customer and channel strategies that aligned to brand, commercial and wider business strategies. Working in a traditional sector with little data meant developing compelling selling stories through consumer and shopper insight. Leaning on my experience outside the sector was crucial to success - bringing with it inspiration, best practice and learnings. - Reporting to the CCO, I led a £21m CBU across all commercial teams – sales, marketing and cust. service.- Tasked to ‘future proof’ and rebuild the UK sales and marketing teams underpinned by a FMCG mentality recognising the need to bring talent and realign teams to meet long range growth plans.• Spearheaded the UK’s ‘Where to Play’ brand, customer and channel strategy with a focus on new business. Gained buy in from the board on sales targets, margin growth and resource needed to activate.- Developed and rolled out a significant retail estate investment programme delivering between 5%-28% sales growth depending on channel / customer type.• Established ways of working, planning, reporting and KPI setting - bringing better commercial practice across forecasting; sales & financial reporting; trade activation.• Developed and executed a more robust commercial policy, delivering margin growth YoY, correcting adverse customer relationships with better control on gross to net, terms, cash collection and commercial profit.

- Interim Head of International Marketing / VAX - 2013-'14

Led a team of 7 to define and deliver retail experiences across 12 major customers and an estate of 19,000 doors, growing baseline sales by 14%.• Drove the set up of flagship retail experiences; both store-instore and stand alone branded customer experience centres.• Created the ‘In-Store Pyramid’ strategy to frame, track and justify levels of in-store experience against against investment depending on customer and channel type.• Reshaped team through coaching and recruitment, moving mindsets to a collaborative, value-add purpose with accountability, higher internal profiles and ‘go-to’ expertise.• $10m budget. Championed for budget planning meets and built ROI tool ensuring timely approvals; keeping Exec team in touch, confident and ‘educated’ about the plan.

Led a team of 6 to innovate, engineer and install retail experiences across global, multi-channel environments.• Development and roll-out of the Dyson In-store Vision influencing James Dyson; the Exec board; wider Group and local marketing teams.• Established Academy sales training centres across the globe.

Autonomous international sales and retail troubleshooter, reporting to International MD and market MDs:- Japan / 1 year: Overhauled the JPN field sales team, KPIs, call objectives, demonstration and training standards. Guided in-store presentation and investment decisions. Oversaw the launch of the DC26 to Group standards.- USA / 4 months: Proposed and rolled out a $10m fixed cost field sales model increasing sales conversion.- Australia / 2 months: Led strategic planning with AUS Exec team on improving retail pillars - Conversion, JBPs, Instore. Coached AUS team on Dyson instore and VM best practicesharing global examples.