-Write, edit, and proofread various communications materials including stories, press releases, internal announcements, and marketing collateral-Craft PPC, Paid Social, email, landing page, SEO, and other digital marketing copy ensuring effectiveness and brand consistency-Develop clear and concise website copy while adhering to SEO and web best practices.-Create and edit content for websites, blogs, social media platforms, emails/newsletters, and print/digital ad campaigns-Coordinate with other university departments to understand communication needs and fulfill requests promptly.

-Creation and growth of Launchtrip’s digital magazine -Strategizing and executing a diverse range of virtual and in-person community-building events -Managing the strategy, planning and execution of campaigns and all social media-Production of product video shoot and all related content-Development and management of the creator platform-Implementing influencer/creator outreach programs for additional content -Write and edit all internal and external copy and communications, including copywriting for app and technical site-Growing offshore team and contractors to develop marketing effortsWorking closely with other managers for cross-team communication

-Assigned, vetted, and wrote timely news stories-Managed a team of freelancers and liaised with press teams-Contacted PR reps and sources to further build stories-Contributed to ET Canada’s social media strategy and managed their website-Produced and co-hosted digital royal series -Dealt with confidential and embargoed material -Put together daily and breaking newsletters as well as produced hiatus specials -Pitched and produced online segments within parameters -Put together royal research packs for Global News-Provided commentary to a variety of Corus brands

Royal Commentator for networks like CBC, BBC World, TMZ and The AM Show.

Freelance writer on topics such as the Royal Family, fashion and lifestyle. Contributor to Huffington Post, WWKD, Wedding Chicks, Gonzo Okanagan.

- Cover events and tours-Assign and edit articles-Running backend of the site-Marketing-Finding partnerships