Jamie Nicolson Email and Phone Number

Manage interactive content marketing team responsible for 115+ properties’ digital storefront including property websites, social media, syndication feed, photography, web directories and Google AdWords campaigns Plan and track $1MM digital marketing budget based on constantly evolving business needs Manage portfolio-wide SEO/SEM strategy and vendor relationshipsDevelop the brand voice, standards and copy for web, print collateral and operations signage Evaluate and recommend website enhancements based on market, customer and usability research Plan and execute strategic projects including digital ad displays, marketing path enhancements, and self-guided toursBusiness lead for property and corporate website redesign projectsReview and edit wireframes and requirements for website enhancements; provide feedback from the author perspective with emphasis on usability and content needs

Drove strategy and execution of self-guided tour program including script writing, team training and measuring successLed rebranding of 160-unit property resulting in increased rental rates and enhanced customer experience, while adhering to strict time and budgetary constraints

Created and maintained affiliate programs (specializing in retail clients) Developed strategy to increase conversion rates and click-through rates Wrote and A/B-tested ad copy for 100+ campaigns Performed keyword research and analysis Created and maintained 30+ simultaneous pay per click campaigns, focusing on large multimedia clients Implemented and organized online marketing strategy for clients, including organic search and affiliate marketing Primary liaison between interactive marketing team and clients