Independent Doers will soon account for 50% of the global workforce, yet it is a current underserved community. Our mission is to support and improve the impact of the millions of Independent Doers and enable corporates to better leverage their hybrid workforce.

RightSpend – data driven marketing procurement.RightSpend enables global brands to assess and benchmark their marketing spend.Our bespoke system helps global brands use a data-driven approach to their procurement strategies and marketing campaigns.RightSpend’s propriety data reveals a world of new possibilities for Marketing Procurement teams. We enable Procurement, Marketing and Finance to deliver on their objectives, and ensure that every last dollar of the marketing budget is delivering a return.- Working closely with key stakeholders across Asia-Pacific to assess and benchmark their marketing investments- Consulting with local brands on how to maximise their agency relationships- User system training- New business development

A newly formed role, with ownership of the APAC regional operational and commercial success, comprising 40 headcounts in 6 entities. Tasked with rolling out a new flagship product and acquiring key partnerships.Key Contributions:• Led on closing of two key partnerships with PayPal China and Microsoft Asia, resulting in over 150,000 new leads and achieving 130% of the regional revenue target for 2019• Formulated and managed an effective APAC go-to-market strategy alongside the global CCO and CEO• Revitalised and introduced an entirely fresh commercial approach in 2019 tailored per entity, with team efficiencies significantly greater versus 2018• Identified and closed strategic commercial partnerships with 4 new digital marketing agencies, 2 new search engine marketing agencies, and 1 social marketing agency in 2019• Directly supported and communicated across the business on a brand-new pilot product focusing on mobile app lead generation, driven by local business intelligence

Seconded to Hong Kong to work with the regional CEO, this position was wide-ranging and evolved over time. Responsible for training the APAC employees, creating functional processes, and achieving commercial targets as set by head office.Key Contributions:• Acted as interim APAC head after the departure of the regional CEO in Aug 2017• Directed and implemented key functional processes, reducing average client setup time by 63%• Coached the sales, account managers, and facilitated the closing of major clients across APAC such as Uniqlo, Best Western, Hewlett Packard, Lenovo, and Woolworths• Exceeded quarterly targets of overall department efficiency by 20% for 2016• Introduced and coordinated cost-cutting initiatives for a team of over 50 and reduced overall regional costs by 40%

Directly managing a team of 6 as well as support a further 9. The key objective was to augment a commercial approach to an analytical department, maximising the upsell of an expanded product offering.Key Contributions:• Created and implemented campaign strategies and solutions; generating £0.5m annually for Wowcher, and £24m annually for Etihad Airways• Led the international campaign expansion for Reebok, which drastically reduced customer bounce and improved customer experience• Headed training and product demos with e-commerce platforms, key affiliate networks and digital agency partners, which generated an additional 50 large client leads for Sales• Coached and mentored new and existing team members; two achieving top 3 performers in 2014

I successfully completed the Marketing Week Mini MBA in Marketing. The course was taught by Professor Mark Ritson and covered a wide spectrum of key marketing teachings from the initial research all the way through to tactics.At the end, I was issued with a certificate accrediting 28 CPD hours.

Responsible for all stages of the B2B sales cycle with a variety of Enterprise and SME eCommerce businesses. Tasked with coaching new sales members as they joined the rapidly growing team.Key Contributions:• Identified leads and acquired key clients such as Etihad Airways, Carlson-Rezidor and Liverpool FC• Exceeded individual sales targets, contributing over £200k in revenue per annum to the UK business• Contributed campaigns, content, strategy and worked with company management to support Ve’s award wins and nominations (The Drum, PMAs, Digiday, Stevies)• Supported the business expansion plans into North America (Boston, Toronto) and Asia (Tokyo) with training, sales assistance on pitches, and collaboration on marketing planning