Jamie Rayner is a Managing Director at Shoppercentric LTD. They possess expertise in merchandising, customer insight, quantitative research, market research, shopper marketing and 26 more skills. Colleagues describe them as "Having worked with Jamie both through an insight agency and directly as a colleague, I can highly recommend his approach to research and developing qual and quant information from various methodologies into relevant and useful insights. His ability to ask the right questions, listen and learn in order to help form the optimal brief is his super power. He is thoughtful, curious and a pleasure to work with." and "I've always enjoyed working with Jamie and his team. He's a very talented researcher with a genuine expertise in all things shopper and with the ability to work globally. Most importantly, Jamie gets to the most fundamental 'whys', where many others only deliver the 'whats'. Combine this with a very pragmatic understanding that research for research-sake amounts to little, but has to be used to drive targeted behaviour change and you have someone thoroughly recommended...oh...the fact that he's a self-confessed cricket nut also helps!"