My role is focused on marketing and communications planning, organizational change management, executive communications, employee advocacy and social media content.- Drive integrated marketing plan and communication positioning for high priority, technically complex and mission-aligned business initiatives - Oversee end-to-end campaign planning and execution, navigating partnership with cross-functional teams to accomplish common goals- Guide other business units to integrate goals, processes and deliverables with Corporate Communications, often in ways that are innovative for the company- Manage in-house teams, agencies and vendors in marketing assets through ideation, photoshoots, video shoots, script writing, copywriting and design execution- Use data and insights to ensure content is optimized for consumption on different platforms for different audiences while remaining cohesive across groups including website, internal, media, email, influencer, chatbot, etc.- Act as liaison and partner between management and operational departments to steward the social media team’s mission - Planned, launched and maintain CEO social media presence with a focus on establishing expert thought leadership in the context of business decisions and maintaining an authentic public persona- Act as advisor and strategist for other executives and officers across the business- Developed and continually activate a growing, industry-first employee influencer program and complementary employee advocacy program, inclusive of industry-first experiential activations for participants- Act as product owner of social sharing technology and its system integrations- Project manage various social media and advertising work streams, including company-first data sharing for media buying- Act as business owner of company social media policy, ensuring consistent and modern interpretations across all operational business units

I oversee the strategic direction of employee engagement on digital platforms to promote brand advocacy.- Develop strategies to leverage employees and loyalists on digital platforms- Drive the strategic execution of relevant brand content and engagement tactics for employee communication- Drive the strategic development and launch of an employee advocacy program- Oversee the development and execution of an internal social media education program, focused on policy governance and best practices- Advise on innovative integrations between corporate social media and airport operations- Manage internal and external influencer content creation- Manage and mentor a team of social media and digital specialists- Monitor and evaluate analytic reports, KPIs and growth- Educate and act as subject matter expert across internal teams- Oversee the development, implementation and evolution of processes, guidelines and resources- Represent projects with senior leadership visibility- Own annual budgets that include agency/vendor contracts, technology platforms, team development and campaign production

- Evolved brand digital advertising strategy playbooks, KPIs and campaign tactics - Managed client’s first programmatic advertising creative A/B tests- Responsible for strategically planning $1 million+ digital advertising campaign budgets optimized towards targeted decision makers- Oversaw account team's planning, execution and optimization across all digital platforms- Developed and presented weekly, monthly and quarterly performance analytic reports to client leadership- Evaluated and optimized team processes to better support global campaign launches

I oversaw execution of influencer and advocate-focused social media strategy for McDonald's US, meaning I:- Led content strategy, development and publishing for campaigns and activations- Briefed, reviewed and approved creative content produced by 10+ agencies and vendors
- Supervised a team of 20 community managers for consumer rapid response
- Acted as subject matter expert for social media influencer and community management between departments, partners, creative agencies and campaign teams
- Acted as subject matter expert for social media legal regulations, including influencer marketing content, interest group policies and sweepstakes- Advised on real-time social influencer and celebrity engagement- Oversaw development and approval for prepared social responses for campaigns- Audited, vetted and managed relationships with vendors and technology platforms- Developed internal resources, processes and guidelines- Developed digital brand guidelines and managed their evolution based on trends and data - Lead trainings, workshops and meetings for cross-functional teams, junior staff and leadership


Highlighted results:- All Day Breakfast influencer marketing campaign, resulting in content with engagement rates up to 20%- On-site Coachella event collaborating with multiple brand partners, Snapchat influencers and celebrity content, resulting in over 130 million impressions- First sponsorship integration on the Late Late Show's Carpool Karaoke segment in partnership with Coca-Cola, resulting in over 1 million organic impressions of owned campaign content and 5 million organic impressions on Instagram influencer content with 94% positive/neutral sentiment (won a 2017 Effie Shopper Marketing Bronze Award)- First of its kind, mass organic Twitter app card campaign that resulted in 2.8k attributed app installs and an estimated 49% offer redemption rate

- Planned, created and executed content marketing campaigns on client blogs, social media and email platforms- Created digital marketing strategy playbooks inclusive of research, SWOT analysis and creative positioning- Planned and executed marketing automation software to drive ecommerce sales- Launched and managed CMS software for digital content- Led social media monitoring and community management- Prepared, evaluated and presented SEO research to optimize digital content and websites- Planned, executed and evaluated paid social media ad campaigns- Managed content calendars and campaign timelines- Created and presented client analytic reports (monthly, quarterly and annual)- Lead weekly and monthly client meetings- Created data-driven case studies and articles for the company blog
to drive lead generation- Conducted internal and client training as digital marketing SME- Managed interns and intern program

- Oversaw the redesign of our company website and content marketing strategy with a goal to generate site traffic and sales leads- Managed and created content for company social media accounts and blog
- Managed, edited content, designed and coded employee blogs
- Monitored, analyzed and created copy for SEO which resulted in improved search placement and awareness that differentiated us from competitors
- Monitored and analyzed Google AdWords account
- Strategized and created copy, designed and analyzed email marketing 
- Edited digital photos for website and print
- Created and distributed press releases

- Led website content copywriting and team of copywriters- Planned and created content for social media - Wrote copy for and edited press releases, digital and print marketing - Planned and organized programs and events- Developed and executed email marketing for events- Planned, created and promoted blog content- Managed multiple social media accounts- Performed SEO research and its tactical execution- Led workshops and event presentations