Jamie Smith

Jamie Smith Email and Phone Number

Marketing Leader | Strategic | Project Management | CRM | Email | Mobile First | Data Enthusiast @ Ecentria
Jamie Smith's Location
Greater Chicago Area, United States
Jamie Smith's Contact Details

Jamie Smith personal email

About Jamie Smith

Ambitious, analytical, and forward-thinking digital marketing professional with 18 years of experience in Ecommerce, Retail, and CPG industries. Skilled in implementing and optimizing strategies and campaigns to enhance customer satisfaction, improve retention rates, and drive sales growth. Adept at leveraging data-driven insights to develop targeted marketing strategies and personalized customer experiences. Versatile with proven leadership working with direct reports, cross-functional teams, agencies, and C-level executives. Eager to join a team that not only is up to date with the latest platforms and technology, but also supports continuous testing and growth. I have expertise in Strategy, Planning and Execution; Project/Campaign Management; Category Management; Asset, Spend and Budget Management; Integrated Marketing; Promotional Planning; Print and TV Production; Digital Marketing; CRM; Email, Mobile Marketing (SMS, App, Push); Affiliates; Data Analysis and Loyalty Programs.I have experience in Email, SMS, Push Notifications, Affiliates, E-commerce sites, Social Media, Video Content, DAP pages, Print (circular, catalogs, direct mail, fliers), TV, Radio, Online Video and Sweepstakes. I am proficient in Microsoft Office (expert in Excel and PowerPoint), JIRA, Attentive, Impact, Tableau, Adobe Experience Manager, Adobe CQ5, Adobe Analytics, Basecamp, Layout Designer, Microstrategy, Monday.com, Google Analytics, and Google docs/sheets/slides. I can apply both my marketing and category management experience to help the business grow by developing campaigns to engage the customer, increase revenue and drive awareness. I am driven, dedicated, loyal, and always take the initiative to execute, on-time and accurately. I am extremely detail oriented, analytical, have excellent written and oral communication skills, can handle multiple projects simultaneously, and organized. I enjoy working with all areas of the business, relationship building, and being a big contributor to my team.

Jamie Smith's Current Company Details
Ecentria

Ecentria

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Marketing Leader | Strategic | Project Management | CRM | Email | Mobile First | Data Enthusiast
Jamie Smith Work Experience Details
  • Ecentria
    Associate Manager - Customer Relationship Management
    Ecentria Apr 2022 - Present
    Northbrook, Illinois, United States
     Grew email, SMS, and push demand by $24M since joining the Growth team Manage a team responsible for campaign planning, A/B testing, and reporting, resulting in actionable insights Increased SMS revenue by 81% YoY by implementing new segmentation, A/B testing, and automated journeys, while driving CPO down by 50% Executed new mobile friendly Figma email templates with design team, increasing CTR by 14% Implemented new email segmentation, growing active users by 58% and… Show more  Grew email, SMS, and push demand by $24M since joining the Growth team Manage a team responsible for campaign planning, A/B testing, and reporting, resulting in actionable insights Increased SMS revenue by 81% YoY by implementing new segmentation, A/B testing, and automated journeys, while driving CPO down by 50% Executed new mobile friendly Figma email templates with design team, increasing CTR by 14% Implemented new email segmentation, growing active users by 58% and revenue by 41% Developed and executed strategies to improve customer retention by 19% Show less
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  • Ecentria Group Inc
    Customer Lifecycle Program Manager
    Ecentria Group Inc Nov 2021 - Apr 2022
    Northbrook, Illinois, United States
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  • Transformco
    Digital Marketing Director
    Transformco Jul 2020 - Nov 2021
    Hoffman Estates, Illinois, United States
     Drive channel engagement by developing engaging multi-channel marketing campaigns utilizing customer segmentation Develop, test, execute and continuously advance Email, SMS and Push strategies for customer acquisition and retention Collaborate closely with cross-functional teams to come up with new creative to continue to engage our customers with new content Measure and report on key KPI’s to support customer growth and engagement Interim Affiliate channel owner where… Show more  Drive channel engagement by developing engaging multi-channel marketing campaigns utilizing customer segmentation Develop, test, execute and continuously advance Email, SMS and Push strategies for customer acquisition and retention Collaborate closely with cross-functional teams to come up with new creative to continue to engage our customers with new content Measure and report on key KPI’s to support customer growth and engagement Interim Affiliate channel owner where media partnerships increased traffic by +875% Show less
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  • Transformco
    Marketing Planning Director - Home Appliances, Tools, Mattresses, Auto. Lawn & Garden, Electronics
    Transformco Apr 2018 - Apr 2020
    Hoffman Estates
     Managed marketing channel assets and budget, shifting spend into channels with the highest ROI, for 7 businesses totaling $1.2B in annual revenue Responsible for my teams performance, professional development and goal setting Spearheaded multiple projects simultaneously including value propositions, store/website experiences, POP/signage simplification and loyalty programs Developed and presented strategies to senior leadership and built an integrated marketing plan to help… Show more  Managed marketing channel assets and budget, shifting spend into channels with the highest ROI, for 7 businesses totaling $1.2B in annual revenue Responsible for my teams performance, professional development and goal setting Spearheaded multiple projects simultaneously including value propositions, store/website experiences, POP/signage simplification and loyalty programs Developed and presented strategies to senior leadership and built an integrated marketing plan to help solve 50% of the businesses annual margin gap to previous year Adapted marketing strategies to fit evolving business conditions  Negotiated contracts with Vendors, conserving the business $23k a year Marketing lead for new loyalty program to drive an estimated $6.1M in incremental revenue a year Primary advisor to business unit leadership on all marketing related activities Show less
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  • Sears Holdings Corporation
    Marketing Manager, Targeted Loyalty Campaigns
    Sears Holdings Corporation Sep 2017 - Mar 2018
    Hoffman Estates, Il
     Drafted strategies into actionable tactics by working with upstream and downstream teams to ensure seamless transition from strategy to execution Implemented and measured campaigns to targeted customers across Email, Social, Targeted Display, Sweepstakes, SMS and Push Notification Launched a new weekly Sweepstakes campaign to engage customers which resulted in redemption rates upwards of 63%, increasing RFM behavior
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  • Sears Holdings Corporation
    Marketing Planning Manager - Home Appliances And Electronics
    Sears Holdings Corporation Aug 2012 - Sep 2017
    Hoffman Estates, Il
    - Successfully oversaw the Home Appliances and Electronics $110M annual Marketing budgets- Traditional and Digital Marketing spend and asset management for Sears $2.8B Home Appliances business- Built a cohesive spend plan, with a YoY spend reduction of -21%, by balancing the best marketing media mix (48% Print & Media / 52% Digital) based on the channels that deliver the highest ROI- Projected to generate $1.1B in marketing driven revenue (~40% of the business’s overall forecasted… Show more - Successfully oversaw the Home Appliances and Electronics $110M annual Marketing budgets- Traditional and Digital Marketing spend and asset management for Sears $2.8B Home Appliances business- Built a cohesive spend plan, with a YoY spend reduction of -21%, by balancing the best marketing media mix (48% Print & Media / 52% Digital) based on the channels that deliver the highest ROI- Projected to generate $1.1B in marketing driven revenue (~40% of the business’s overall forecasted revenue) in FY 2017- Collaborated with 10 buying teams and cross-functional teams to develop and execute marketing campaigns, product launches and promotions to increase sales, drive traffic and member awareness through Omni-Channel Marketing- Discovered and summarize wins from each campaign, then deliver recommendations for implementation in strategy- Collaborated with cross-functional teams to develop and execute marketing campaigns, product launches and promotions to increase revenue and drive traffic and customer awareness through integrated marketing- Administered weekly print production process from concept, proofs and final product- Produced weekly display banners that at its highest achieved click thru rates of 4.09%- Launched Connected Solutions Flagship Store in San Bruno, CA, a one-of-a-kind 4,000 square foot home automation experience Show less
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  • Sears Holdings Corporation
    Associate Buyer - Grocery
    Sears Holdings Corporation Oct 2010 - Aug 2012
    Hoffman Estates, Il
    - Household products Associate Buyer for over 1,200 Kmart locations with sales exceeding $300M annually- Executed private label brand strategies by developing assortments which met the brands’ needs and implemented them into the category assortment- Established a promotional plan and calendar to coordinate marketing and visual merchandising programs- Strategically selected product for national advertising and completed accurate sales forecasting- Responsible for assortment… Show more - Household products Associate Buyer for over 1,200 Kmart locations with sales exceeding $300M annually- Executed private label brand strategies by developing assortments which met the brands’ needs and implemented them into the category assortment- Established a promotional plan and calendar to coordinate marketing and visual merchandising programs- Strategically selected product for national advertising and completed accurate sales forecasting- Responsible for assortment planning, product selection and vendor negotiation Show less
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  • Anything'S Possible Events
    Event Coordinator
    Anything'S Possible Events Dec 2007 - Nov 2010
    Broadview, Il
    - Coordinated and organized every aspect leading up to each event. i.e. research, creative ideas, print, entertainment, activities- Directed grand opening, celebrity, charity, corporate, sporting and sweepstakes events
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  • Dean Foods / Jewel-Osco
    Marketing Analyst
    Dean Foods / Jewel-Osco Aug 2005 - Dec 2007
    Franklin Park, Illinois, United States
    - Worked on-site at a major food retailer's corporate office and reported to the Dairy Buyer, Frozen Food Buyer and Director of Sales- Interacted with the Merchandising, Advertising, and Operations Departments to ensure promotion and pricing accuracy in the weekly ads- Prepared sales reports and interpreted the data for Dairy and Frozen Food strategies to determine proper execution- Ensured Sales Department was aware of all competition by utilizing media tools and communicating with… Show more - Worked on-site at a major food retailer's corporate office and reported to the Dairy Buyer, Frozen Food Buyer and Director of Sales- Interacted with the Merchandising, Advertising, and Operations Departments to ensure promotion and pricing accuracy in the weekly ads- Prepared sales reports and interpreted the data for Dairy and Frozen Food strategies to determine proper execution- Ensured Sales Department was aware of all competition by utilizing media tools and communicating with Store Managers to assist with zoning Show less
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  • Brookdale Senior Living
    Human Resource Generalist
    Brookdale Senior Living Mar 2004 - Aug 2005
    Chicago, Il
    - Began position as HR Assistant and promoted within first 5 months to HR Generalist- Appointed HR Generalist Team Lead for 8 newly acquired properties- Acted as first line of contact for 15 Regional Office Managers and advised them of HR policies and procedures- Implemented training course for newly recruited Regional Office Managers and Executive Directors. - Maintained HRIS records and established various reports- Placed advertisements for available positions
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  • Houlihan Lokey
    Receptionist
    Houlihan Lokey Jul 2001 - Mar 2004
    Chicago, Il
    - Administered intra-and inter-office communications for 70 employees- Created and maintained vendor and client files- Completed special projects when assigned
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Jamie Smith Skills

Marketing Advertising Forecasting Sales Merchandising Strategic Planning Market Planning Marketing Strategy Social Media Marketing Digital Marketing Management Microsoft Excel Retail Strategy Leadership Online Marketing Asset Management Spend Management Spend Analysis Marketing Budget Management Microsoft Powerpoint Financial Analysis Campaign Management Direct Mail Campaigns Print Production Promotional Marketing Agency Relationship Management Vendor Negotiation Futures Thinking Solution Focused Market Analysis Email Strategy Email Marketing Cross Functional Team Leadership Social Media P&l Management Microsoft Office Competitive Analysis Event Planning Marketing Management Team Leadership Team Building Budgeting Analytics Direct Marketing Partnership Marketing Problem Solving

Jamie Smith Education Details

Frequently Asked Questions about Jamie Smith

What company does Jamie Smith work for?

Jamie Smith works for Ecentria

What is Jamie Smith's role at the current company?

Jamie Smith's current role is Marketing Leader | Strategic | Project Management | CRM | Email | Mobile First | Data Enthusiast.

What is Jamie Smith's email address?

Jamie Smith's email address is ja****@****shc.com

What is Jamie Smith's direct phone number?

Jamie Smith's direct phone number is +184794*****

What schools did Jamie Smith attend?

Jamie Smith attended University Of Illinois At Chicago, Elgin Community College.

What are some of Jamie Smith's interests?

Jamie Smith has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Animal Welfare, Health.

What skills is Jamie Smith known for?

Jamie Smith has skills like Marketing, Advertising, Forecasting, Sales, Merchandising, Strategic Planning, Market Planning, Marketing Strategy, Social Media Marketing, Digital Marketing, Management, Microsoft Excel.

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