Since the year 2000, the name Crown Ruler has been synonymous with forward-thinking music in Australia and beyond. With a ubiquitous presence on the music landscape, Crown Ruler has played a dynamic and indispensable role championing the soulful underground.Rooted in touring and events, the CR brand has expanded into a multi-faceted ecosystem of services and resources. We are a diverse, community-focused agency with an uncompromising ethos; that is to present niche music with integrity and care. We continue to support quality music, working with credible and unique artists from our own backyard and around the globe. Crown Ruler has built a reputation for standing at the forefront of both live and club environments, continually breaking new ground and executing moments the right way.Today, Crown Ruler extends to an artist booking agency, a record label, a boutique store, a respected mix series, management, music consultancy and services, venue bookings, brand alignments and much more. Boasting decades of industry experience and an extensive network of relationships both nationally and internationally, the resume is built on facilitating deserving outcomes for our scene. We are music lovers first and foremost. Contextualizing how things fit and understanding the nuances in musical movements is important to us. Whether it’s handling bespoke, custom audio systems, quibbling with deep record aficionados or simply relating to the identity and attitudes of our beloved artists and dancers alike, It’s in these small details that define Crown Ruler and illustrate the reverence it holds within the music industry.2020 marks Crown Ruler’s 20th anniversary. Two decades built on quality music and human connection. Our mantra is focused on treating our music scene with love and care. We will continue to do so for many years to come.

Sun Cycle is a New Year’s Day celebration built on community, openness and exchange. The boutique festival which takes over the unique setting of the Coburg Velodrome, proved to be a triumphant success after it’s 2020 debut. The infamous northern-suburb bike track transformed into an imaginative space for freedom in dance and interaction. A space carved out for people to be themselves; where they can find confidence and community to dream big and inspire each other.Under the nourishing aura of Melbourne’s summer sun, a diverse family of music lovers and creative spirits come together for an all day celebration lifted by some of the most cutting-edge sounds in music today. Produced by the respected minds behind Crown Ruler and WAT Artists, the carefully curated lineup is a statement of how positively intertwined Melbourne’s music community is. It is reflective of inclusivity without compromising on quality. A permeable exploration of the wide tapestry of dance culture from soul and jazz tipped music to the boundless potential of electronica, and with influences from around the world.

An open air dance celebrating life through music and sound system culture in the spirit of the carnival, the block party, the park jam and the BBQ. Dance to the beat of the drum, guide and be guided by sound. The dance floor is a place of expression where you lose time, connect to your body and find freedom in music.