I work with individuals and families to develop wholistic and strategic financial plans. I've been asked before what one piece of advice that I would give the general public. I believe that every financial situation is different, so my one piece of advice would be to meet with a financial professional that you trust to develop a customized plan to fit your goals, and if I get the opportunity to be that person for you, I would be honored.

With a strong passion for the building industry, my focus lies in delivering exceptional service to Kitchen & Bath Designers, Remodelers, Builders, and fabricators across North America. I thrive on understanding our customers' unique needs and providing them with innovative solutions from our renowned brands.Through in-depth market research, I take on the crucial responsibility of addressing customer pain points and streamlining their purchasing process with cutting-edge tools… Show more With a strong passion for the building industry, my focus lies in delivering exceptional service to Kitchen & Bath Designers, Remodelers, Builders, and fabricators across North America. I thrive on understanding our customers' unique needs and providing them with innovative solutions from our renowned brands.Through in-depth market research, I take on the crucial responsibility of addressing customer pain points and streamlining their purchasing process with cutting-edge tools. Moreover, I actively contribute to expanding our unique reach with residential trade professionals, building strong partnerships within the industry.As a marketing visionary, I take pleasure in crafting inspiring content that resonates with our customers and aligns with market trends. My data-driven approach to campaign analysis ensures that our marketing strategies remain impactful, positioning Wilsonart as a trusted industry leader.With my expertise in customer insights, marketing, and a dedication to excellence, I am committed to driving growth and contributing to Wilsonart's continued success in the North American market and beyond. Show less

As the Strategy Manager for the Lowes channel, I understood the needs of consumers, our customer, and the company, driving win-win-win situations for all stakeholders. My role involved crafting and executing annual customer-specific marketing strategies, achieving impressive results and gaining majority of the aisle share. I collaborated seamlessly with cross-functional teams, providing invaluable guidance and leading category prioritization. I excelled at managing the aisle product assortment,… Show more As the Strategy Manager for the Lowes channel, I understood the needs of consumers, our customer, and the company, driving win-win-win situations for all stakeholders. My role involved crafting and executing annual customer-specific marketing strategies, achieving impressive results and gaining majority of the aisle share. I collaborated seamlessly with cross-functional teams, providing invaluable guidance and leading category prioritization. I excelled at managing the aisle product assortment, identifying product gaps, and meeting consumer demands, elevating the Lowes assortment and enriching the shopping experience. I analyzed point-of-sale success, swiftly pinpointing root causes of performance fluctuations, capitalizing on wins, and overcoming challenges. My meticulous approach to merchandising execution and roadmaps boosted brand visibility and drove sales. I successfully coordinated and executed promotional strategies, making a lasting impact on market presence. Show less

Articulated clear value propositions for each product line at Depot, meticulously differentiating them by SKU, finish, door style, and price point, thereby facilitating a seamless transition into a compelling "good, better, best" selling strategy for both discerning consumers and designers. Pioneered and implemented distinct programs and services tailored to cater to the varying needs of consumers and designers across the different product lines. Notably, this included introducing bespoke color… Show more Articulated clear value propositions for each product line at Depot, meticulously differentiating them by SKU, finish, door style, and price point, thereby facilitating a seamless transition into a compelling "good, better, best" selling strategy for both discerning consumers and designers. Pioneered and implemented distinct programs and services tailored to cater to the varying needs of consumers and designers across the different product lines. Notably, this included introducing bespoke color ordering options for our premium line, further enhancing the appeal and exclusivity of our offerings. Show less

Strategically positioned our brand as the epitome of excellence within a tiered "Good, Better, Best" customer experience through captivating showroom displays and innovative service offerings.Employed a comprehensive approach, combining qualitative and quantitative analysis, to discern potential areas for ongoing enhancements in the customer experience, catering to the needs of merchants, retail associates, and end consumers alike.Meticulously curated showroom displays and… Show more Strategically positioned our brand as the epitome of excellence within a tiered "Good, Better, Best" customer experience through captivating showroom displays and innovative service offerings.Employed a comprehensive approach, combining qualitative and quantitative analysis, to discern potential areas for ongoing enhancements in the customer experience, catering to the needs of merchants, retail associates, and end consumers alike.Meticulously curated showroom displays and cutting-edge tools, informed by data-driven sales performance and market trends, all while efficiently managing budget allocation.Spearheaded the ideation, development, and implementation of tailored training programs and online tools, empowering associates to effectively promote and sell our products to discerning consumers. Show less

Thoroughly assessed the implementation and efficacy of newly introduced consumer and designer services, proactively executing necessary enhancements to optimize performance.Orchestrated and meticulously analyzed surveys and focus groups in collaboration with store designers, aimed at evaluating the effectiveness of the revamped showroom and services. The data gleaned from these efforts proved instrumental in identifying areas requiring improvement, while also revealing potential avenues… Show more Thoroughly assessed the implementation and efficacy of newly introduced consumer and designer services, proactively executing necessary enhancements to optimize performance.Orchestrated and meticulously analyzed surveys and focus groups in collaboration with store designers, aimed at evaluating the effectiveness of the revamped showroom and services. The data gleaned from these efforts proved instrumental in identifying areas requiring improvement, while also revealing potential avenues for innovative approaches. Show less

Demonstrated adeptness in fulfilling Brand Manager responsibilities for both the esteemed OneTwoOne and Private Label brands. This encompassed the keen identification of opportunities to bolster marketing initiatives through the creation of compelling support materials and the seamless coordination of communications between dealer accounts and corporate headquarters.Led a comprehensive evaluation of KraftMaid's dealer channel toolkit, effectively identifying avenues for expansion and… Show more Demonstrated adeptness in fulfilling Brand Manager responsibilities for both the esteemed OneTwoOne and Private Label brands. This encompassed the keen identification of opportunities to bolster marketing initiatives through the creation of compelling support materials and the seamless coordination of communications between dealer accounts and corporate headquarters.Led a comprehensive evaluation of KraftMaid's dealer channel toolkit, effectively identifying avenues for expansion and refinement. As part of this effort, I spearheaded the successful launch of a pioneering Digital Pilot Program for our dealers, offering SEO & SEM packages personally managed by me. This pioneering program yielded multiple leads, resulting in remarkable sales exceeding $30K. Capitalizing on this resounding success, we extended the program across the entire channel.Engaged in ongoing strategic assessments of our loyalty program, skillfully recommending improvements in program structure and the deployment of funds to optimize effectiveness for both corporate and our valued dealers. Show less