Head Of Design And Campaign Delivery - Ford Motoring
CurrentAs an on-site Head of Design and Campaign Delivery for Ford Motoring, my current role is to manage and produce digital, print and animation based marketing collateral for the dealer network. The on-site team I am part of is solely responsible for producing all the local dealerships marketing campaigns, which include all digital, social and print assetsI manage a team of creatives and account managers who ensure campaigns are produced to a high standard, following brand guidelines and to tight deadlines. Being based at the client’s head office, this role has helped to develop my client interaction skills and my team management skills, as well as helping me to expand my design knowledge and skill base.As this is a small team my role merges with a number of different areas including the one of studio manager. I review every project that comes into us as a team and analysis the best solutions and time frame for each. This has allowed me to increase my time management skills along with my team, studio and project skill sets. This role has also allowed me to introduce more of a client facing aspect and helped me dive a little more into the clients needs and management. My role also involves generating strategy and copy surrounding the bespoke campaigns that we produce monthly. These are all presented to the client directly, for directional approval, and then we look to implement these according the networks needs. Along with the creative side to the role, the individual management aspect has helped me enhance my admin based objectives and 1-1 management skills along with helping my team to grow and up skill where needed.